HolidayIQ celebrates the spirit of wanderlust with it's top travellers over an exclusive evening with Chef Valencio Cadavida from the JW Marriott Mumbai Juhu. To be a part of future events, write in to community@holidayiq.com

1. HIQ COMMUNITY MEETUP
JW MARRIOTT MUMBAI JUHU

2. OBJECTIVES
•To curate a seamless community experience for the reviewers of Mumbai
•To design a campaign to explore the passion for travel in the alluring setup of the
hotel
•To showcase various facets of JW Marriott Mumbai Juhu to the HolidayIQ
community
•A stage to highlight the voice of the top travelers of Mumbai

3. CONCEPT
•Conversations and delicious Asian cuisine in Mumbai created by Japanese
Masterchef Venecio Cadavida
•
•The pre and post communication focused on the master class on sushi rolls
curated by JW Marriott Mumbai Juhu
•
•Merits and nuances of travel in India shared by the reviewers of HolidayIQ

4. PARTICIPANTS
PARTICIPANTS
Mahima Mehta
Television Actor/Model
Sargam Gupta
Nutritionist/Anchor /Actor
Veeral Pathak
Brand Solutions and
Marketing Manager, Midday
Shifa Merchant
Lifestyle Blogger

5. PARTICIPANTS
PARTICIPANTS
Satish Desa
Creative Director, Soho
Square
Daya Gupta
Vice President, Topper TV
Brijesh Jaiswal
DSB Bank, Mumbai Head
Harsh Sekhsaria
Entrepreneur and
Travel Photographer

6. •
Travellers shared pictures of the venue and the interesting menu created by the
hotel leading to a lot of visibility
The post event album created a lot of buzz on the Facebook page

7. TOTAL REACH – 4,50,000
TOTAL LIKES - 500

8. •Capitalizing on the massive following on the HolidayIQ Twitter page we created
engaging twitter contest leading to a lot of pre event buzz
Content ignited and engaged the twitter audience around sushi love
Important nuggets were tweeted from the event to spark interest and drive
conversations

9. •
Hashtag Reach Impression
#HIQTravellerMeetup 25000 50,000
#MumbaiSushied 5,50,000 9,00,000
Total 5,75,000 9,50,000

10. Pre promotion, live feed from the event and engagement by the travellers led to an
increase in reach on Instagram
#HIQTravellerMeetup - 70,000

11. Direct mailers are sent to entire base
of reviewers on HolidayIQ
The mailer received an excellent open
rate giving it a wider visibility and buzz
among reviewers
REACH – 3,00,000

12. CAMPAIGN REACH
1.4 MILLION

13. OVERVIEW
The theme being sushi it aided as a strong complement to
the event and ruled conversations on social media
The masterclass by Chef Venecio Cadavida and the
extensive menu led to a lot of engagement among
participants

14. THANK YOU