Short intro for the BBC Circom panel 2016 setting out my views on data. Super short cut down version of this talk: http://www.slideshare.net/HollieLubbock/responding-to-context-using-data-to-design-experiences-that-care-about-customers

1. HollieLubbock
User Experience Designer
@hollielubbock @codeandtheory

2. @hollielubbock
Involves a deep understanding of
users, what they need, what they
value, their abilities, and also
their limitations
User Experience Design
BBC DATA PANEL

5. Workshops
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7. Clients
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8. WISDOM
KNOWLEDGE
INFORMATION
DATA
From Data to Knowledge
BBC DATA PANEL

9. DATA LITERACY AND THE
NEED TO VISUALISE
DESIGN ANALYSIS AND
CUTTING THROUGH THE
RUBBISH

10. Data Literacy
Make it open
BBC DATA PANEL

11. @hollielubbock
Nothing is Free
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Users are giving away their data for trivial rewards

12. People don't know
BBC DATA PANEL
DON’T UNDERSTAND HOW
PERSONAL INFORMATION IS USED
92%
DO NOT TRUST ORGANISATIONS TO
USE DATA RESPONSIBLY
57%
http://www.bbc.co.uk/news/business-37476335

13. @hollielubbock
Personalisation
DURATION PLATFORM
USER TIME
CONTEXT FREQUENCY
LOCATION FORMAT
BBC DATA PANEL

14. @hollielubbock
Make it Open
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We need to help people
interpret data

15. @hollielubbock

16. We should all get to play with data
Jer Thorp, “Data (v.),” OCR Journal #001, 2015
via https://medium.com/@blprnt/data-v-da0e0d24777c
Illustrations by Sukjong Hong - http://sukjonghong.com/
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17. Cutting through
Measure Measure
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18. @hollielubbock
Peaks and Troughs
0 41 42 43 44 45 46 47 48 49
THIS SHOWS US WHERE THERE
IS UNUSUAL ACTIVITY.
Cut the amount of data – only measure the
exceptions, rather than business as usual.
BBC DATA PANEL

19. @hollielubbock
I WILL PRACTICE MY PROFESSION WITH
CONSCIENCE AND DIGNITY;
I WILL USE DATA TO FIND AND TELL THE TRUTH;
I WILL USE WORDS THAT MEAN SOMETHING;
I WILL STRIVE TO MAKE MY METHODS
TRANSPARENT AND REPRODUCIBLE;
I WILL USE DATA TO CLARIFY, NOT OBFUSCATE;
I WILL PRESERVE THE INTEGRITY AND HYGIENE
OF MY DATA;
I WILL GET TO A GOOD QUESTION;
Commandments of Data at C&T
I WILL ANSWER QUESTIONS USING THE BEST FORM
POSSIBLE, EVEN IF IT REQUIRES EDUCATING MY
AUDIENCE;
I WILL NOT HIDE UNWANTED RESULTS;
I WILL USE ROBOTS TO DO ROBOT WORK, NOT HUMANS;
I WILL MAINTAIN THE UTMOST RESPECT FOR PRIVACY;
I WILL NOT USE MY KNOWLEDGE TO VIOLATE HUMAN
RIGHTS AND CIVIL LIBERTIES;
I MAKE THESE PROMISES SOLEMNLY, FREELY AND UPON
MY HONOR.
https://medium.com/@vndrewlee/the-analyst-s-oath-9ea7a56eb266#.xei2i08f1
BBC DATA PANEL