Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

How to Create the Perfect Digital Marketing Campaign in 10 Steps

Today, we're teaching you how to plan, track and launch a digital marketing campaign for your hotel.

Why run a marketing campaign? A few of the most common reasons are to fill an off peak season, reward loyal customers, or build brand awareness – or sometimes all three!

Check out the slideshare for 10 steps that will give you a targeted, planned, successful digital marketing campaign.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir
  • Soyez le premier à commenter

How to Create the Perfect Digital Marketing Campaign in 10 Steps

  1. 1. T H E P E R F E C T D I G I T A L M A R K E T I N G C A M P A I G N H O W   T O   C R E A T E IN JUST 10 STEPS FOR YOUR HOTEL W W W . B L O G . N E T A F F I N I T Y . C O M
  2. 2. Today, we're teaching you how to Plan, Track and Launch a digital marketing campaign for your hotel.
  3. 3. Why run a marketing campaign? A few of the most common reasons are: To fill an off‐peak season To reward loyal customers To build brand awareness
  4. 4. R e a d y ? L e t 's g o .
  5. 5. 1. SET YOUR GOALS
  6. 6. Ask yourself: What is my motivation for this marketing campaign? A good goal might be:  "To sell £20,000 worth of gift vouchers in 'x' months" "Fill 200 rooms for quarter 2"
  7. 7. Make sure your goals are SMART: Specific - Goals should be clearly defined. Measurable - Be able to know when you've reached your goal. Achievable - Don't make your goal unrealistic. Relevant - Are your goals relevant to your overall business plan? Time-sensitive - Can you achieve your goal in a reasonable period of time?
  8. 8. 2. DECIDE ON A CAMPAIGN CONCEPT
  9. 9. You need to decide on a number of key factors here. (make sure you research your competitors first!) Pro-tip: When offering discounts, try offering an add- on instead of a percentage discount. Research shows they're more successful. What offer are you promoting? Is your offer unique? At what price point?
  10. 10. 3. DEFINE YOUR TARGET AUDIENCE
  11. 11. If steps 1 and 2 went to plan, this shouldn't be too hard.
  12. 12. Data from your analytics' "user demographics" section can help you discover who already engages with your website. You can also look at your booking engine data & (if you have them) your guest personas. How old are your guests? Where are they from? Why are they staying with you?
  13. 13. Once you know who your target audience is, creating a message that will reach them will be 10000 times easier (we counted)
  14. 14. 4. CHOOSE YOUR TIMING
  15. 15. Price conscious demographic? Launch your campaign right after payday.  Running a last‐minute campaign? Keep in mind that it might be difficult to scale volume here. Your offer and your target audience are serious factors in your campaign timing.
  16. 16. Bottom line: There's no universal rule book, so do your research and figure out the right time for your campaign.
  17. 17. 5. DECIDE ON YOUR MESSAGE
  18. 18. Now you know what you're selling, who you're selling to and when you're selling it. How are you going to sell it?
  19. 19. Develop your Unique Selling Proposition ‐ What sets you apart? Keep in mind that you have about 5 seconds to convince users that you've got something worth paying attention to - use your time wisely! Bullet points and short paragraphs will help you get the message across.
  20. 20. 6. SET A BUDGET
  21. 21. If you have a high target (e.g. £20,000 in vouchers), you need to be willing to invest.   A general rule of thumb is to invest 5‐10% of potential revenue
  22. 22. You also need a contingency plan. If a campaign performs over & above your goals, do you have extra money to keep the momentum going? At Net Affinity, we always aim to drive revenue at a lower cost per acquisition than OTAs and other channels. So if a campaign is driving revenue at a lower CPA%, why would you turn off the tap? Always have extra room in the budget.
  23. 23. 7. MARKETING PLATFORMS
  24. 24. This is where creativity sets in. For digital platforms, make sure you have a strong image tailored for each platform (Facebook, Twitter and Instagram get the best results for our clients)
  25. 25. Other important channels: Google AdWords - Paid Search and Display Email marketing is integral to any digital campaign Your website is where all traffic is being driven - don't neglect it!
  26. 26. 8. GET CREATIVE WITH DESIGN
  27. 27. Pro-tip: For best results, don't start designing your creatives before you have everything above worked out. You won't have all the information you need! Imagery is the most important factor. Have a strong image which clearly represents your offering, and keep it the same image across all platforms.
  28. 28. Tips for choosing your design: - Don't compromise on quality - People connect with emotions. Emphasize them - Your image should be clear and purposeful Test all design on mobile ‐ some hotels are reaching 60% mobile traffic, and it's an audience you can't ignore.
  29. 29. 9. LAUNCH YOUR CAMPAIGN AND TEST
  30. 30. Testing  everything is KEY to your campaign. Take a step back ‐ does everything look the way it should? Does it make sense when you go through the booking process?
  31. 31. You also need to make sure the relevant tracking is set up. From the moment you launch, you can tweak and optimise adverts until you get them right. If your site is set up with Google Tracking, your Google Analytics will do all the analysis you need. However, for even more info, consider using bit.ly to get click & engagement data, or Google's URL builder for custom campaign URLs.
  32. 32. 10. REPORT AND MEASURE YOUR SUCCESS
  33. 33. When your campaign is running, make sure to check the daily performance to see what's working. Remember: Rome wasn't built in a day. It might be from hours to days until you see the campaign gain traction. Don't make changes too hastily.
  34. 34. When your campaign is over, make a report on how each platform performed. This sets you up for success in your next campaign.
  35. 35. There! You're all ready to go forth and prepare a beautiful digital marketing campaign for your hotel. Remember: start SMART, be ready to make changes, and test everything. Most importantly, tell a story with your campaign.
  36. 36. Net Affinity is an award‐winning technology company focused exclusively on the hotel sector.We have collated the brightest, experienced and passionate team of online marketers, account managers, designers and developers to ensure our clients' online success and continued growth. 

    Soyez le premier à commenter

    Identifiez-vous pour voir les commentaires

  • RENEHXII

    Mar. 30, 2016
  • YingyingKwan

    Jul. 6, 2016
  • sandeep_naharia

    Jan. 24, 2017
  • MikeTodd26

    Feb. 16, 2017
  • ZoeyTam

    Jul. 27, 2017
  • KUArvindBalaji

    Aug. 17, 2017
  • ShahriarPavel1

    Sep. 4, 2017
  • maedeadabimohazab

    Oct. 13, 2017
  • AmanpreetSingh287

    Nov. 15, 2017
  • RuhelMiah

    Nov. 16, 2017
  • birgitvernunft

    Nov. 30, 2017
  • sastrogozali

    Jan. 7, 2018
  • Jarongchai

    Feb. 9, 2018
  • yasotov

    Apr. 17, 2018
  • AllisonLucas10

    Mar. 31, 2019
  • VichhayLeng1

    Jul. 18, 2019
  • muhammadsikander14

    Jan. 28, 2020
  • SabillaMazaya

    Mar. 4, 2020
  • kapishjassal

    Apr. 13, 2020
  • PaulDyche1

    Dec. 16, 2020

Today, we're teaching you how to plan, track and launch a digital marketing campaign for your hotel. Why run a marketing campaign? A few of the most common reasons are to fill an off peak season, reward loyal customers, or build brand awareness – or sometimes all three! Check out the slideshare for 10 steps that will give you a targeted, planned, successful digital marketing campaign.

Vues

Nombre de vues

9 324

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

2 585

Actions

Téléchargements

314

Partages

0

Commentaires

0

Mentions J'aime

21

×