A list of our all-time favorite eCommerce software and tools !
Starting out and running an online shop can be overwhelming as there are lots of moving parts including the platform itself, marketing, sales, social media, payment gateways, shipping, inventory management etc.
This list will focus specifically on eCommerce tools that you can use day to day to help you run your online store and ultimately increase your productivity and sales.
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51 ECommerce Tools to Help You Run your Online Business
1. eCommerce tips || www.pixc.com
51 ECOMMERCE TOOLS
TO HELP YOU RUN YOUR ONLINE BUSINESS
PIXC.COM
2. ECOMMERCE TIPS BY PIXC eCommerce tips || www.pixc.com
Platforms
Choosing your eCommerce platform builder
is one of the most important steps and will
set you up going forward.
3. 1. Bigcommerce
This is the platform to start with if you are planning to
grow big! Plans start at $29.95/month.
ECOMMERCE PLATFORMS
eCommerce tips || www.pixc.com
4. 2. Shopify
ECOMMERCE TIPS BY PIXC
Shopify is simple to set up and get going. They have a
Point of Sale system too.
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ECOMMERCE PLATFORMS
5. 3. Volusion
ECOMMERCE TIPS BY PIXC
The all-in-one solution for building an eCommerce
store.
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ECOMMERCE PLATFORMS
6. 4. Weebly
ECOMMERCE TIPS BY PIXC
An affordable way to build a beautiful website and
online shop. They even have a free plan. You don’t have
an excuse not to start.
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
7. 5. WooCommerce
An opensource eCommmerce platform. Because it is
opensource there are a lot of plugins however you have
to look after security and hosting.
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMSECOMMERCE PLATFORMS
8. 6. Squarespace
A fully hosted, completely managed environment for
creating and maintaining a beautiful website, blog, or
portfolio.
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
9. 7. TicTail
Start a beautiful online store for free!
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
10. 8. LemonStand
The team are building an eCommerce platform to help
you scale.
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
11. 9. Selz
There are no monthly fees, so you only pay a
transaction fee when you make a sale. This is why Selz is
perfect if you’ve got only a few of items for sale, but you
can also build a complete online store.
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
12. 10. CrateJoy
Looking to start a subscription model store? CrateJoy is
a platform for exactly this!
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
13. 11. SymphonyCommerce
Commerce as a service. If you are a little bit larger and
want everything looked after for you, Symphony is the
way to go.
eCommerce tips || www.pixc.com
ECOMMERCE PLATFORMS
14. eCommerce tips || www.pixc.com
Sales & Marketing
Jumpstart your eCommerce marketing strategy.
After setting up your online store with all the products,
you need to sell and market it to your customers.
15. 12. Yopto
Install this now! It is the easiest way to get reviews on
your website and drive sales due to the rise in social
shopping.
eCommerce tips || www.pixc.com
SALES & MARKETING
16. 13. Now in Store
An automatic catalogue builder for your products. They
even have a Shopify app.
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SALES & MARKETING
17. 14. CrazyEgg
A heatmap to actually see where your customers are
on your website.
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SALES & MARKETING
18. 15. Olark
Live chat to talk to your customers.
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SALES & MARKETING
19. 16. Polyvore
Polyvore focuses on fashion and homewares, allowing
consumers to create collages and collections of the
items they love. These collections can be made up of
product from online stores including yours. All product
photos link back to your online store. This is a great way
to drive traffic.
eCommerce tips || www.pixc.com
SALES & MARKETING
20. 17. Houzz
Houzz is a great marketplace to sell on if you want to
target homeowners and people who are actively
engaged in home decorating, interior design, renovation
and remodeling projects.
eCommerce tips || www.pixc.com
SALES & MARKETING
21. 18. Wanelo
A social platform for shopping. It will also your store be
discovered by more shoppers.
eCommerce tips || www.pixc.com
SALES & MARKETING
22. eCommerce tips || www.pixc.com
Public Relations
Spread the word with PR. It can be a great way
to get your name out there.
23. 19. PressFriendly
A tool to build and manage your media campaigns.
eCommerce tips || www.pixc.com
SALES & MARKETING
24. eCommerce tips || www.pixc.com
Search Engine Optimization
Get your eCommerce website way up there on search
engine results. Some people say SEO is dying however
we think it is important to get the organic traffic you want.
If you are not doing it, your competitor is.
25. 20. Moz
Marketing analytics software for search, links, social,
and brand. Moz will provide you with SEO reports when
you need them.
eCommerce tips || www.pixc.com
SEARCH ENGINE OPTIMIZATION
26. eCommerce tips || www.pixc.com
Social Media
You know that social media is a must so use these tools
to help build your online community.
27. 21. Buffer
Schedule and track your social media posts across
Facebook, Twitter, LinkedIn and Google+.
eCommerce tips || www.pixc.com
SOCIAL MEDIA
28. 22. Schedugram
Start scheduling your Instagram posts so you can
focus back on your business.
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SALES & MARKETING
29. eCommerce tips || www.pixc.com
Advertising
Get noticed. Use these platforms to roll out,
manage, and retarget campaigns.
30. 23. Boostable
Enter your store URL and Boostable will generate
Facebook ads for you. Definitely worth a try!
eCommerce tips || www.pixc.com
ADVERTISING
31. 24. Adroll
A simple and easy-to-use retargeting platform. You
can publish ads across Facebook and web (Google).
eCommerce tips || www.pixc.com
ADVERTISING
32. 25. Perfect Audience
One solution for all your retargeting needs, including
Facebook, web and Twitter.
eCommerce tips || www.pixc.com
ADVERTISING
33. 26. AdEspresso
Facebook ads made simple! Put in all your images,
titles and descriptions and they will automatically do the
AB testing for you.
eCommerce tips || www.pixc.com
ADVERTISING
34. eCommerce tips || www.pixc.com
Shipping & Logistics
Unless you have a digital product, your shipping
options are very important. Shipping pricing and
timing can make or break a sale.
35. 27. Shippo
Helps merchants and marketplaces save time and
money on shipping.
eCommerce tips || www.pixc.com
SHIPPING & LOGISTICS
36. 28. Shyp
No matter if you are an individual or a business, Shyp
will send a Shyp Hero to collect, package and send
your item within 20 minutes. (Currently available in San
Francisco, NYC and Miami)
eCommerce tips || www.pixc.com
SHIPPING & LOGISTICS
37. 29. Shipwire
eCommerce order fulfilment service and product
distribution for business. They have warehouses in the
US, Canada, UK, and Hong Kong.
eCommerce tips || www.pixc.com
SHIPPING & LOGISTICS
38. eCommerce tips || www.pixc.com
Customer Service
As you grow, it’ll get harder to handle all your
customer enquiries. Make sure you have the right
customer support tools in place.
39. 30. Zendesk
The easiest and fastest way to provide great customer
service.
eCommerce tips || www.pixc.com
CUSTOMER SERVICE
40. 31. HelpScout
ECOMMERCE TIPS BY PIXC
Customer service software without customers seeing
the ticketing system. Sounds pretty cool to me!
eCommerce tips || www.pixc.com
CUSTOMER SERVICE
41. 32. Influx
This is customer service as a service. If you get a lot of
the same questions, Influx could be very useful for your
business.
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CUSTOMER SERVICE
42. eCommerce tips || www.pixc.com
Email Marketing
Email marketing is a must. You can establish a direct
line of contact with your customers so work your email
marketing lists and keep promoting your products.
43. 33. Mailchimp
No coding required to send effective email campaigns
and newsletters. They have nice templates too.
eCommerce tips || www.pixc.com
EMAIL MARKETING
44. 34. Vero
Send behavioural emails to get your customers coming
back. Vero have one of the best email marketing blogs
too.
eCommerce tips || www.pixc.com
EMAIL MARKETING
45. 35. SumoMe
Easily collect email addresses with SumoMe’s pop up
box. It connects directly to Mailchimp and other email
marketing platforms.
eCommerce tips || www.pixc.com
EMAIL MARKETING
46. 36. Drip
Email marketing automation that is simple to use.
eCommerce tips || www.pixc.com
EMAIL MARKETING
47. eCommerce tips || www.pixc.com
Management
Efficiency is key when you run an eCommerce
business, so you need to be on top of managing
your operations.
48. 37. Shopseen
Manage all your listings in one place. Shopseen works
with Square, Shopify, Etsy, Bigcommerce, eBay, and
Storenvy.
eCommerce tips || www.pixc.com
MANAGEMENT
49. 38. Divvy
Simplify your content processes with Divvy. No more
emails and spreadsheets.
eCommerce tips || www.pixc.com
MANAGEMENT
51. eCommerce tips || www.pixc.com
Productivity
Add more hours to your day with online productivity tools.
52. 40. Trello
Keep track of everything in simple to do lists.
eCommerce tips || www.pixc.com
PRODUCTIVITY
53. 41. Asana
Asana allows you to create conversions, projects and to
do lists as a team, all in the one place.
eCommerce tips || www.pixc.com
PRODUCTIVITY
54. 42. Google Drive
You can’t go past Google Docs. It is really easy to keep a
live spreadsheet, presentation, or document up to
date between team members.
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PRODUCTIVITY
55. eCommerce tips || www.pixc.com
Photo Editing &
Graphic Design
Don’t overlook the importance of good visuals; we
process images much faster than we process text.
56. 43. Canva
Free, easy-to-use design tool and it’s all online. Design
amazing things with their selection of templates,
themes, and stock images. No graphic design
experience required!
eCommerce tips || www.pixc.com
PHOTO EDITING & GRAPHIC DESIGN TOOLSPHOTO EDITING & GRAPHIC DESIGN
57. 44. Snapseed
Edit your smartphone photos on the go.
eCommerce tips || www.pixc.com
PHOTO EDITING & GRAPHIC DESIGN
58. 45. Pixc
On demand product image editing and background
removal services so you can increase your sales and
focus on the things you love.
eCommerce tips || www.pixc.com
PHOTO EDITING & GRAPHIC DESIGN
59. eCommerce tips || www.pixc.com
Stock Photos
If you’re in need of amazing imagery for your marketing
material, stock photos are your best option.
60. 46. Stocksy
ECOMMERCE TIPS BY PIXC
Definitely one of the best stock photography websites
out there. All images are beautiful, unique and natural.
They are well priced too if you are going to use them on
your landing page or in marketing material.
eCommerce tips || www.pixc.com
STOCK PHOTOS
61. 47. PhotoDune
Lots of images at affordable prices. They also
runGraphicRiver if you need icons and graphics.
eCommerce tips || www.pixc.com
STOCK PHOTOS
62. 48. Unsplash
Free stock images, mainly focused on landscapes
however they can work well for marketing material if it
suits your brand.
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STOCK PHOTOS
63. eCommerce tips || www.pixc.com
Digital Printing
Going from online to offline is easy if you
have the right tools.
64. 49. Moo
Use Moo for high quality yet affordable business
cards, letterheads and flyers. Use their mini Moo cards
as swing tags for your items if you are starting out.
eCommerce tips || www.pixc.com
DIGITAL PRINTING SOLUTIONS
65. eCommerce tips || www.pixc.com
A/B Testing
Find out what converts and what doesn’t with a split test.
66. 50. Optimizely
A/B test your website and ultimately increase your
conversions with their easy to use testing tools.
eCommerce tips || www.pixc.com
A/B TESTING
67. 51. Visual Website Optimizer
eCommerce tips || www.pixc.com
A/B TESTING
Visual Website Optimizer (VWO) is similar to Optimizely
but more affordable if you’re on a budget.
68. eCommerce tips || www.pixc.com
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