Here are seven eCommerce Cyber Monday steps to help you make the most of your holiday season.

1. eCommerce tips & tricks | www.pixc.com/blog
7 tips to prepare
you for cyber
monday
by Pixc.com

2. eCommerce tips & tricks | www.pixc.com/blog
1. offer promos
Think about the type of discount that will work best for your
store — a percentage off everything? Buy one get one free?
Discounts on selected items only? Stick to one strategy to
avoid confusion and make your promotional terms clear and
easy to locate. If you’re doing a 24 hour flash sale, it’s a good
idea to run the promo for 48 hours so that customers in
different timezones can make the most of it.
& discounts

3. eCommerce tips & tricks | www.pixc.com/blog
2. negotiate
If you’re afraid that a discount will de-value your product,
hold a shipping promotion. It’s a great way to get into the
spirit of Cyber Monday and simultaneously avoid purchase
resistance. You can offer free shipping nationally,
internationally, or above a minimum spending amount, but
remember that you will need to subsidize so take the price of
your products and the cost of shipping into account before
you decide.
shipping

4. eCommerce tips & tricks | www.pixc.com/blog
3. spread the
Start advertising your discounts and promotions way before
Cyber Monday to get the word out there! Put the info up on
your website, social media platforms, blogs, and even send
out a newsletter. Head on over to Canva and make your
announcement eye-catching with a great typeface and
colour scheme!
word

5. eCommerce tips & tricks | www.pixc.com/blog
4. get the team
An increase in traffic and sales usually comes with an
increase in customer service enquiries, so prepare your
employees. You want to get all staff on board that day, so
contact everyone ahead of time. Create a list of enquiries or
issues that you think your store is most likely to come
across on Cyber Monday, and create a response plan that
will help you tackle them quickly and consistently.
ready

6. eCommerce tips & tricks | www.pixc.com/blog
5. prepare your
Make sure you have enough stock! Ensure that you have
extras of your bestsellers and newly released products.
Remember that Black Friday & Cyber Monday mark the
start of the holiday shopping season, so having a bit of
extra stock during this time period won’t hurt.
inventory

7. eCommerce tips & tricks | www.pixc.com/blog
6. perfect your
Awesome product photography will give you a competitive
advantage over other online stores and will also help your
customers visualise the products they're thinking of buying.
The better they can visualise the product, the more likely
they are to buy it! Removing the background is a great place
to start, as it'll draw attention to the products. You should
also make sure all your images are consistent and aligned as
to give your eCommerce store a cleaner, more professional
look.
product images

8. eCommerce tips & tricks | www.pixc.com/blog
7. double check
Make sure you have enough bandwidth to handle a spike in
traffic. It would be unfortunate if all your hard work were for
nothing if your store crashes on the big day. If you use a
hosted eCommerce platform like Bigcommerce, Shopify,
Volusion, Magento, etc., then your platform will take care of
this and you don’t need to worry.
your bandwidth

9. eCommerce tips & tricks | www.pixc.com/blog
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