No need to be intimidated any longer, here are four basics marketing tips for Instagram! Your millennial clients are on IG (Instagram) and so should your brand.

1. Marketing with

2. • Tips for beginners
• Marketing with Instagram
• Apps for Instagram
• People to follow
• Marketing Help
Agenda

3. Instagram Stats from 2014
• 150 Million Active Users
• 75 Million Daily Active Users
• 55 Million Average Photos Daily
• 35 Million #Selfies Posted
• 1.2 Billions Likes Daily
Tips for Beginners

4. Tips for Beginners
What is a Hashtag?
A word or phrase preceded by a hash mark (#), used
within a message to identify a keyword or topic of
interest and facilitate a search for it.
Can I post a video?
Yes! Your video can only be 15seconds long
What Instagram doesn’t have:
Business Accounts
Live links in posts
“Sharing” someone else’s post
Can I “speak” directly to someone?
Yes! Use a @ symbol then type in their Instagram handle

5. Add Link in Bio
This is the only area in Instagram
where a “live” link is available.
Use it wisely!
#1
Marketing with Instagram

6. Use Text Overlay
Photos with text overlay are proven to
encourage more engagement for likes
and comments
#2
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Marketing with Instagram

7. Use Branded Hashtags
 Use relevant hashtags to your post to increase the reach
 Incorporate a branded hashtag with your marketing campaign
 Participate in local brands hashtags
#3
Marketing with Instagram

8. Showcase your products
and services
Tell your story through photos. Let your
everyday activities be your content.
#4
Examples:
Key Staff Members
Using Website
Customer Interactions
Using local companies
Testimonials
Marketing with Instagram

9. Apps by Instagram
Apps for Instagram

10. Repost Flipagram
Apps for Instagram

11. People To Follow

12. Postris.com
Help

13. Collec.to

14. Follow my “Instagram Tools” board on
https://www.pinterest.com/hollymaeodomrmx/instagram-tools/
Help

15. • Add information and a link to your
account bio
• Start using a branded hashtag
• Use Instagram to showcase products
and services
• Use additional website for Instagram
stats and nearby feeds
• Get creative!
What We Learned

16. Over
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Instagram
Apps Talked About