Sept1310xcontentmarketinghighlevel

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Holly Rollins

Basic overview of content marketing presented to Greater Women's Business Council, September 2013, Greenville SC

Technologie Business

What is content marketing?

21st century publishing &
storytelling

Monday, October 14, 13

September 2013

What is content marketing?

2-way conversation

Monday, October 14, 13

What is content marketing?

good stories
last forever
content that pulls client in;
not interruption
marketing

Monday, October 14, 13

Why content marketing?

It’s about the client; not you

it builds trust

Monday, October 14, 13

Content strategy high-level steps

1. determine goal

2. deﬁne
audience

3. understand how audience buys

4. build personas
Monday, October 14, 13

Content strategy high-level steps

5. map content
6. write/
distribute
outstanding
content
Monday, October 14, 13

Who is using content marketing?

Monday, October 14, 13

September 2013

Integration

web

21st century publishing/
storytelling
SEO

social media
PR

Monday, October 14, 13

mobile

analytics

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Sept1310xcontentmarketinghighlevel

1. What is content marketing? 21st century publishing & storytelling Monday, October 14, 13 September 2013

2. What is content marketing? 2-way conversation Monday, October 14, 13

3. What is content marketing? good stories last forever content that pulls client in; not interruption marketing Monday, October 14, 13

4. Why content marketing? It’s about the client; not you it builds trust Monday, October 14, 13

5. Content strategy high-level steps 1. determine goal 2. deﬁne audience 3. understand how audience buys 4. build personas Monday, October 14, 13

6. Content strategy high-level steps 5. map content 6. write/ distribute outstanding content Monday, October 14, 13

7. Content example Monday, October 14, 13

8. Who is using content marketing? Monday, October 14, 13 September 2013

9. Integration web 21st century publishing/ storytelling SEO social media PR Monday, October 14, 13 mobile analytics

Sept1310xcontentmarketinghighlevel

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Sept1310xcontentmarketinghighlevel