Louenhide is an Australian fashion brand that implemented the Temando fulfillment platform on Magento to automate its fulfillment process and meet growing demands. Temando streamlined Louenhide's fulfillment, reduced costs, improved efficiency, and provided a better customer experience with features like order tracking. During a major sale where orders doubled, Temando helped Louenhide successfully process 500 orders in one day, reducing fulfillment time from two hours to twenty minutes per order. Louenhide plans to continue leveraging Temando's capabilities to scale operations and expand globally as their business grows.
Leveraging FinTech by fmr Revolut Head of Product & Expansion (US)
Louenhide
1. Louenhide Customer Story
Louenhide automates fulfillment,
increases efficiency and creates an
awesome customer experience.
From humble beginnings in Brisbane QLD, Louenhide has
become an iconic Australian fashion accessory brand. Its
signature handbags boast a classic, simple design coupled
with vibrant colour palettes.
Louenhide’s range of beautiful shoes, handbags and
accessories are functional, elegant and affordable.
Its product range is available online and from hundreds of
retailers around the world. Growth, however, has not been
without its challenges. To meet these demands, Louenhide
recently implemented the Temando fulfillment platform on
Magento.
Louenhide is an Australian fashion success story. Initially
a wholesale company, owners Lou Kendall and Heidi
Bailey diversified their offer and moved into traditional
bricks and mortar retail with a clear focus on offering
their customers ‘beautiful things at affordable prices’.
Three years ago, Lou and Heidi expanded online. Today
the brand has a central warehouse which supports two
flagship retail stores, a distribution network to hundreds
of stores globally and a growing online channel.
While the online store is currently growing at 30%
per year, there is potential for much greater growth.
It did not take long for the owners to realise that if
they wanted to scale the eCommerce site, they would
need to integrate the right partners into their Magento
eCommerce software and re-evaluate their distribution
and fulfillment model.
Background
Intelligent fulfillment for the future of commerce.
per week saved in
automated fulfillment
per day saved in
customer service
1 Day
2 Hrs
The increase in sales is something
we would not have managed
without the help of Temando. We
have experienced improvements in
efficiency that have taken us from the
stone age to the light age.
Holly Tattersall
Marketing Manager
Louenhide
Results Snapshot
2. Before we implemented
Temando, the process was
arduous and there was a need
for human intervention at
every step.
Solution
To improve its online delivery process, Louenhide contacted
Temando and was instantly sold on the Temando shipping and
fulfillment extension for Magento.
The solution automates and streamlines Louenhide’s
fulfillment process with intelligent tools that reduce costs and
improve efficiency.
Reduced Shipping Costs
Shipping costs are minimised using Temando’s packaging
logic which optimises packing of multiple items and multiple
orders.
In addition, by adopting additional carriers in the future,
Louenhide will take advantage of Temando’s multi-carrier
platform. This will further reduce shipping costs and provide
more delivery options to customers.
Driving Online Sales
Temando’s Rule Engine is core to the fulfillment platform and
empowers Louenhide with a comprehensive toolkit to drive
revenue opportunities.
With this powerful feature, Louenhide is able to customise its
entire fulfillment process. Unique delivery experiences can be
created one day and changed the next. Louenhide has control
over all stages of the delivery process and is able to curate
delivery experiences based on variables such as product
category, SKU, suburb and shopper frequency.
The Rule Engine allows Louenhide to offer unique delivery
promotions which grow conversion rates and drive sales.
Customers are presented with offers such as ‘Same day
dispatch if you order before 10am’ and ‘Free delivery if you
order over $100!’
Challenges
Louenhide’s existing delivery
process was largely manual, prone to
inefficiencies and imposed a bottleneck
on fulfillment that was hindering growth.
Orders coming in from the online store were transferred
to a spreadsheet and uploaded to a rudimentary single
carrier service. Delivery addresses were tediously corrected
manually. Staff packing deliveries had to search for multiple
orders so they could be sent in one delivery. Even labels and
consignments were a manual process.
In the existing process, customers had no visibility of their
delivery status. As a result, staff spent a considerable amount
of time trying to locate customer orders, causing a massive
drain on resources.
Holly Tattersall
Marketing Manager
Louenhide
3. One of the most important things
that Temando enabled for us, is
that customers now have the ability
to track their own orders and get
shipping details independently.
This is saving us 1 to 2 hours per
day. Previously there was no way
for customers to track their order
status.
Results
Temando’s Shipping Extension for Magento was implemented
just one week prior to the Louenhide end of season sale,
where online orders doubled.
Holly recalls one particular day during the sale where there
were 500 orders to process. This amount of orders was
‘unheard of for the business’ and posed the ultimate test for
the new Temando extension.
Thanks to the Temando platform, these orders were all
shipped successfully - in the same day.
Holly Tattersall
Marketing Manager
Louenhide
We went from two hours per day to
twenty minutes filling orders.
We were able to manage the sale
smoothly because we had Temando.
It would have taken us three times
as long without Temando to get the
orders out the door.
Holly Tattersall
Marketing Manager
Louenhide
Holly Tattersall
Marketing Manager
Louenhide
The Ultimate Test
With its big end of season sale looming,
Louenhide desperately needed the new
solution up and running. Massive sales
were expected - would the solution pass
the ultimate test?
First-Class Customer Service
Louenhide’s customers also benefit from the new fulfillment
platform. Temando provides customers with more shipping
options and the visibility to track their own orders.
The cost of shipping is displayed throughout the checkout
process which helps to minimise shopping cart abandonment.
With the whole process automated, Louenhide can really
‘deliver’ on its promises.
Lightning-Fast Turnaround
Holly understands that once customers choose something
online and process the transaction, they want their order
delivered as soon as possible. With the fulfillment process
completely automated and lightning-fast label generation,
Louenhide sends orders out the door in a fraction of the time
with minimal human intervention.
4. The Future
As Louenhide continues to grow and expand into new
mediums and new markets, Temando will be there to scale
and to provide seamless fulfillment from a single intelligent
platform.
With online sales up by 30% this year, it was crucial for
Louenhide to implement an intelligent platform with
proven functionality to scale. Temando’s award-winning
platform gives Louenhide the ability to optimise the
fulfillment journey today and in the future.
For a growing business such as Louenhide, Temando offers an
intelligent fulfillment platform to scale as it grows.
Louenhide is yet to unleash the full power of Temando. There
are multiple features that Louenhide plans to implement to
scale its business and create world class shipping experiences.
Multiple Shipping Options
While Louenhide currently uses a single carrier, one of
the main reasons it chose Temando was to access multiple
carriers in the future and house all of its shipping options
in a single intelligent platform. This will provide greater
efficiencies for Louenhide and present its customers with
more delivery options at the click of a button.
Easy Returns
Returns are a manual and costly process for Louenhide.
Holly is looking forward to creating a seamless experience
for returns that reflects the brand. To enable this, Louenhide
will take advantage of the flexibility of a returns process that
optimises the customer experience when items are shipped
through Temando.
Going Global
Louenhide has a successful global in-store retail presence.
As the company opens itself up to a global online presence,
Temando will be there to ensure that international carriers
are easily managed in the one platform.
Intelligent fulfillment for the
future of commerce.
Temando’s intelligent platform is working with some of the world’s largest brands to
overcome the challenges of shipping in commerce.
The award-winning software integrates with today’s business systems and streamlines the
entire multi-carrier fulfillment process from the shopping cart to the customer’s door (and all
the processes in between!)
It’s been baby steps for us, but
the small steps we’ve taken so far
have had a huge impact on our
business. We can see the amount of
customisation and options available
within Temando for the future
and are excited about what impact
these will have for our customers
and our business.
temando.com
sales@temando.com
t: 02 8405 0999
Holly Tattersall
Marketing Manager
Louenhide