Presentation on Home Quality Mark for Green Register in Bristol June 2016

1. The Case for
consumer driven
high quality homes
Gwyn Roberts
Homes and Communities Lead, BRE

2. © 2014 BRE
1. The Government Challenge
2. The Consumer Challenge
3. How HQM addresses the
Challenges

3. What is stopping developers
building higher quality sustainable
homes?

4. © 2014 BRE
Deliver 400,000
affordable housing
starts by 2020-21,
focussed on low cost
home ownership.
George Osborne
Spending Review
25th November 2015

5. © 2014 BRE
Both more and better
As well as building more homes, we must build
better homes.
Indeed, better streets and neighbourhoods too.
But let’s not waste the chance to also make
progress together on quality.
Ultimately that means convincing people that
development is a force for making places
better not worse.
Greg Clarke
Speech at NHBC London
26th November 2015

6. © 2014 BRE
David Cameron
COP21, Paris
30th November 2015
“We should be taking action
against climate change today…
….
Let’s just imagine for a moment
what we would have to say to
our grandchildren if we failed.
We would have to say, it was all
too difficult,”
“The government believes that
we will need to take the step of
enshrining the Paris goal for net
zero emissions in UK law. The
question is not whether but how
we do it.”
Andrea Leadsom
House of Commons
14th March 2016

7. © 2014 BRE
• Housing (not other buildings)
• Government wound down CSH apart from legacy developments
• Dual level Building Regulations introduced
• Unclear on future of local authorities powers in Planning & Energy Act.
• www.bre.co.uk/housing-standards-review

8. © 2014 BRE
?

9. What do consumers want from
high quality sustainable homes?

10. 2. The Consumer Challenge

11. © 2014 BRE
Who is BRE?
UK’s leading building
science centre
90 years of testing,
researching and
innovation of buildings.
Works across the globe

12. © 2014 BRE
3 pieces of consumer research
Introducing the Home Quality Mark
― MoneySupermarket
― Independent focus groups
― Surveys of people living in high
performing homes.
Choice of home sees ‘heart’ dominate ‘head’.
HOWEVER, value objective information.
25 February 2015 12© 2014 BRE

13. © 2014 BRE
What did people say?
Amenities,
location and
space
Community
Sound
Investment
Good quality
Exceed
Expectations
Reassurance
over running
costs
Noise
Light and Airy
96% made
changes to
be more
sustainable.
Need for
clear
controls
Temperature

14. © 2014 BRE 14
Not just our research…
• More than a quarter were willing to pay at least a
6% premium for a home with sustainable features.
• 60% of respondents agreeing or strongly agreeing
that they would be more likely to buy a new home
from a company building sustainable homes,
• Energy Efficiency features in both #1 and #2 spot
of most important features
• Reliable Broadband and digital features is more
important than a garage
• Friendly neighbours, energy rating, local amenities
are all more important than an en-suite bathroom.

15. © 2014 BRE
― Information “When I’m looking it will
give me some pointers”
― Over 90% people would prefer a home
with independent mark.
― 1 in 5 people would pay more.
― 75% would pay £750 or more per
home for certification. Of this 13%
would pay £3000
25 February 2015 15© 2014 BRE
Consumer Trust

16. 3. How HQM addresses the
challenge

17. © 2014 BRE
Why do we need the Home Quality Mark?
The Home Quality Mark is a new rigorous and
relevant standard for new homes.
Provide consumers with the tools to make the
smart choice when buying or renting a new
home.
Enable housebuilders to differentiate their
products and to articulate the benefits of new
homes.
#betterhomes

18. © 2014 BRE
Home - A home is more than 4 walls and a roof, it is
about hearts and minds.
Quality - Everybody wants quality, but
doesn’t always know what it is.
Mark - Provides reassurance, independence,
backed by science.
“Independent benchmarking of new homes is hugely important”.
Cala Homes Chief Executive Alan Brown
#betterhomes

19. © 2014 BRE
Example

20. © 2014 BRE
MyWellbeing
MyCost
MyFootprint
Section Issues Stars Indicators
Inputs Outputs

21. © 2014 BRE
Our Surroundings
- Transport
- Local Amenities
- Resilience to Flooding
- Recreational Space
- Ecology
- Security
- etc.
Knowledge Sharing
- Aftercare
- Commissioning
- Smart Homes
- Post Occupancy
Evaluation
- etc.
My Home
- Air Quality
- Temperature
- Noise
- Materials
- Energy
- Space and Access
- etc.

22. © 2014 BRE
For Land Owners
- Encourage partnership between
land owner and developer. Starts
early discussion on quality
- Reassurance on outcome
- Can adds value to site (if land sold)
- Helps create long term great
community and therefor value if
land is retained.

23. © 2014 BRE
Accessibility of standard

24. © 2014 BRE

25. © 2014 BRE
Water
Wat 1 Indoor water use
Wat 2 External water use
Materials
Mat 1 Environmental impact of materials
Mat 2 Responsible sourcing of materials (Basic)
Mat 3 Responsible sourcing of materials (Finishing)
Surface Water Run-off
Sur 1 Management of Surface water run-off from developments
Sur 2 Flood Risk
Waste
Wst 1 Storage of household recycling
Wst 2 Construction site waste management
Wst 3 Composting
Pollution
Pol 1 GWP of Insulants
Pol 2 NOx
Health & Wellbeing
Hea 1 Daylighting
Hea 2 Sound Insulation
Hea 3 Private Space
Hea 4 Lifetime homes
Management
Man 1 Home User Guide
Man 2 Considerate Constructors Scheme
Man 3 Construction site impacts
Man 4 Security
Ecology
Eco 1 Value of the site
Eco 2 Enhancement
Eco 3 Protection of features
Eco 4 Change in value
Eco 5 Building footprint
Knowledge Sharing
26 Commissioning and Performance
27 Quality and Improvement
28 Considerate Construction
29 Construction Energy Use
30 Construction Water Use
31 Site Waste
32 Aftercare
33 Home Information
34 Smart Homes
35 Post Occupancy Evaluation
Energy and CO2 Emissions
Ene 1 Dwelling emission rate
Ene 2 Fabric energy efficiency
Ene 3 Energy display devices
Ene 4 Drying space
Ene 5 Energy labelled white goods
Ene 6 External lighting
Ene 7 Low and zero carbon technologies
Ene 8 Cycle storage
Ene 9 Home office
Our Surroundings
01 Accessible Public Transport
02 Alternative Sustainable Transport
03 Local Amenities
04 Ecology
05 Recreational Space
06 Flood Risk
07 Managing the Impact of Rainfall
08 Security
My Home
09 Indoor Pollutants
10 Daylight
11 Internal and External Noise
12 Sound Insulation
13 Temperature
14 Ventilation
15 Energy forecast and Cost
16 Decentralised Energy
17 Impact on Local Air Quality
18 Responsible Sourcing of Construction Products
19 Impact from Construction Products
20 Life Cycle Costing of Construction Products
21 Durability of Construction Products
22 Drying Space
23 Access and Space
24 Recyclable Waste
25 Water Efficiency
Evolutionofissues

26. © 2014 BRE
UserHuus
Future of
Standards
Public Profile
Launch
Consultation HQM beta
Spring 20152014 2016 +
Finance
£
Case
Studies
Full
Training
Health &
Wellbeing
Summer 2015
Site Marketing
Weinerberger
Winter 2015
59 Presentations
Autumn 2015 Spring 2016
Software

27. © 2014 BRE
We welcome the launch of
the HQM as independent,
third party verification of the
quality of new homes
provides both property
purchasers and funders
with support in their
decision making.
Independent,
verified information
provides
consumers with
reassurance that
they are making
the right choice.
I have been working for years to raise the benefits
of healthy homes to the general public, it
is great to see BRE’s Home Quality Mark
helping to provide further information
Oliver Heath TV presenter

28. © 2014 BRE
As featured in

29. Thank you
Presentations;
www.slideshare.net/HomeQualityMark
@homeqm
Visit www.homequalitymark.com