Digital Marketing

1. THE FUNDAMENTALS
OF DIGITAL
MARKETING
By: Giriraj Daga

2. INTRODUCTION
Digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social
media, email, and mobile apps.
Consumers heavily rely on digital means to research
products.
“Digital is at the core of everything in marketing today—it
has gone from ‘one of the things marketing does’ to ‘THE
thing that marketing does.’”
Forbes also forecasts that social media will become
increasingly conversational in the B2B space, video
content will be refined for search engine optimization
(SEO) purposes, and email marketing will become even
more personalized

3. OBJECTIVE
Brand Awareness
Target customers
Retaining old customers
Increase sales and profit
Expand market
More website traffic
Improve user experience
Keep the customers engaged in your brand

4. THE COURSE
• The Google digital marketing course is offered through the Google Digital Garage library.
• With 26 modules of 40 hours of time investment, this is the only digital marketing
course provided by Google Digital Garage that offers a certification.
• It’s a library of free online courses offered by both Google’s professional trainers as well
as a variety of other course platforms.
• Google Digital Garage is a learning platform owned by Google.

5. TOPICS COVERED
Business Strategy that incorporates digital marketing
Content marketing
Search engine Marketing
Search engine optimization

6. TOPICS COVERED
Social Media Marketing
Mobile Optimization
Targeting Local Customers
Email Marketing

7. TOPICS COVERED
Video Content as Marketing Tool
Display Advertisement
Using Analytics to understand and measure Traffic
E-Commerce Marketing

8. CONCLUSION
• This course is a great starting point for anyone who wants to enter the world of
digital marketing.
• It easy to follow but long enough to provide a comprehensive education.
• The course is well done and there are a lot of videos, so you don’t get bored and
learn something new.

9. THANK YOU