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Mayrah marketing plan dean long
- 1. MAYRAH DEAN LONG SEO、SEM、FACEBOOK & MARKETING PLAN 2018
- 2. Contents 1 Initial Evaluation 2 SEO - SEM 3 Social Media - Facebook 4 Summary
- 3. 02 SEO - SEM
- 4. 01 02 03 04 05 Mayrah. com.au Category Rank in Clothing #N/A Australia Rank #1,117,865 Monthly total visit <5K Bounce Rate 50.1% 点击添加相关标题文字，点击添加相关标题文字，点击添加相关标题文 字，点击添加相关标题文字，点击添加相关标题文字。 请替换文字内容 Overview Homepage stat overview 14:04 Time on site 1.50 Pages per session Organic Keywords 2 SEO Value $0
- 5. SEO Please noted that advice below are purely my opinion and it’s not absolutely right . Feel free to point out my mistakes and discuss further optimization for the better results ! • Score 73 • Title Tag • Meta Description • URL Optimization • Heading Tag • Content Advice What can we do to make it better
- 7. 请替换文字内容，点击添加相关标题文字，修改文字内容，也可以直接复制你的内容 到此。请替换文字内容，点击添加相关标题文字，修改文字内容，也可以直接复制你 的内容到此。 点击请替换文字内容 CLICK PLEASE REPLACE THE WRITTEN CONTENT Title Tag Place keywords and brand name • Mayrah • Girls Fashion Clothing & Accessories|Mayrah • 'KAELYN’ BEACH DRESS, BLUE/JADE OMBRE – MAYRAH • KAELYN BEACH DRESS – BLUE & JADE OMBRE |MAYRAH • Fashion – MAYRAH • Fashion Dress design Collection |Mayrah • “—”connect keywords • “ | ”connect brand name Issues • Not enough content • Wrong keywords placement • Duplicated content
- 9. 请替换文字内容，点击添加相关标题文字，修改文字内容，也可以直接复制你的内容 到此。请替换文字内容，点击添加相关标题文字，修改文字内容，也可以直接复制你 的内容到此。 点击请替换文字内容 CLICK PLEASE REPLACE THE WRITTEN CONTENT Meta Description • Why no Meta Description? • Why more than 160 characters? • Why not using bolded words? • Why not let google choose? Blank: Elegant or wild, dress or jean. Inspired by youth culture, street wear trends & a care free lifestyle, we live in gear designed by Mayrah, for Mayrah’s woman……..157 ------------------------------------------------------------------------------------------------------------- • Optimized：Australian fashion & lifestyle designer brand……… 45 Check out the latest girls fashion clothing & design online at Mayrah. We’re hooking you up with the latest jeans, shorts, dresses, tees & more. Shop with Afterpay. -----164
- 10. URL Optimization
- 11. 01 02 03 04 Navigational, Informational, Transactional Relevancy, intent, Competitiveness Fashion+design+style Keywords Customer review Manufacturer review Style Display All visitors Customers Subscribers Engagement Remarketing Customer review Photo shooting Style slideshow Video SEM Search Engine Marketing – Google AdWords
- 12. SERP Search Engine Result Keyword – woman’s clothes
- 13. Major Competitors https://www.princesspolly.com★★★(2638 Organic Keywords) https://wish.com.au/15★ https://freez.com.au/(16) ★ https://www.birdsnest.com.au★★★(1680 Organic Keywords) https://seduce.com.au85★ https://dissh.com.au/258★★(258 Organic Keywords) https://www.theiconic.com.au★★★★(21288 Organic Keywords) https://www.ezibuy.com/shop/au/★☆ https://aboutagirl.com/11★ http://www.alibionline.com.au/35★ Avg. monthly searches : • 1,300(mayrah) – CPC $0.96 • 62,461(women clothing) – CPC $0.73 • 182,293(womens fashion) – CPC $0.62
- 15. 03 Facebook
- 16. Campaign
- 17. • Page like + Engagement All - Details – CA
- 18. How to Evaluate My Campaign?
- 19. Big Picture Reach ROI Impression Attack Problems CTR ,CVR CPA Cost per Action CPI, CPC CPM,CPV CPI = CPM/ (1000*CTR*CVR) How to Evaluate My Campaign? One step at a time
- 20. Creative
- 22. What our competitors do Target Websites, Themes, Google display partners
- 23. • Text ? • images ? • Keywords? • Creative? • CPA? CTR ? Creative 2 Display Suggestion Cognitive communications, Behavioural communications, Affective communications
- 24. Creative 1 Bedding Guideline Article Instantiation Creative 2 Video Keywords & remarketing Customers review Partner Manufacturer review
- 25. 04 Summary
- 26. Mobile version or Mobile adaption? Advice What can we do to achieve better ?
- 27. Mobile adaption
- 28. Backlinks and DA&PA Advantages: • Gained good backlink from the website which has good DA and PA • The anchor text is “branding” Type Disadvantages: • Low DA and PA itself • Some of the landing page links are broken • There are not enough backlinks in diversity & quantity perspective Suggestion: SEO agency Content marketing Guest blog Website partnership More info go to see link building: Click here
- 29. Which is better? Good couch? Just look at his smile
- 31. Pop - up Ad • Exit capture • Cart Abandon • Post Purchase Follow Up
- 32. Blog – Content Creating 1. Evergreen, Trading, Seasonal, General Content 2. Format: • List post - 10 tips for better sleep • How to - how to choose the best mattress • Interview - Scientist just discover the secret of sleep • Check list - 7 things you should check before buying a mattress • Case Study - Bedding retail industry 2017
- 33. EDM – Electronic Direct Mail Remarketing Email
- 34. Website reputation (SEO and reputation building) Share?
- 35. Outdoor advertising - billboards
- 36. Programmatic Ad exposure More exposure
- 37. Improve CTR
- 41. Invest in better sleep
- 42. Local SEO 1. Having the city or service area in domain name : sydneyMayrah.com.au 2. Having the details page to different store in sub domain: surryhills. mayrah.com.au 3. Include a list of the 3-5 closest cities near the address of the footer: 4. Sydney based online bedding store also serving Melbourne, Canberra & Australia Wide 5. Mentioning location in blog post 6. Rich snippets
- 43. CONTENTS HOME Furniture Bedroom Design Bedding Trend Culture/Entertainment Outbound links SOCIAL MEDIAS Facebook Instagram Twitter Google+ EVENTS&PROMOTION Resources Exchange Supermarket Fashion Retail Store Conference Real estate/flatmate.com PAID CAMPAIGN Facebook Google AdWords EDM Flyers Ad How do we gain more leads?
- 44. THANKYOU FOR GIVINGTHIS OPPORTUNITY THANKS