• Schedule weekly meeting with the team to devise a business plan and to develop sale strategies. • Collect and visualize market trends data using Excel and Tableau and modify business strategy accordingly.

1. EAGLE RIDER
Presentation to Our Shareholders

2. The Past Eight Years

3. The Past Eight Years
99.5%Percentile in Global SHV
6/8Years As The Market
Leader in SHV
$62MCumulative Profit

4. We believe that we are
the best company for
shareholders to invest,
and here’s why:

5. Our Main Objectives were:
✓ To get high shareholder values
✓ Create profit
✓ Increase Awareness of our bikes
✓ Stand out from competitors
✓ Learn from mistakes and improve

6. ORGANIZATION

7. Mission Statement
Our mission is to satisfy our consumers by producing
premium quality bicycles. Through dedication in craft
we will insure our consumers to enjoy the cool breeze
and braise freely on the road.

9. STRATEGY

10. Risk
Yield
Balancing Risk and Yield

11. Risk
Yield
Balancing Risk and Yield

12. RiskYield
Balancing Risk and Yield

13. Road Segment
Youth Segment
Mountain Segment

14. Road Segment
Youth Segment
Mountain Segment

15. Road Segment
Youth Segment
Mountain Segment

16. • Our shareholders are our number one priority
• Share value growth
Shareholder Strategy
1880%

17. • Dividends
Shareholder Strategy
2016-2020 $0.00
2021-2022 $5.00
2023 $20.00
2024 $16.80

18. • No debt (0 DoE)
• High cash reserves: 20M+
• A fine balance
Obtaining High Growth

19. Consumer Strategy
“The road less traveled.”
Healthy Margins
Understanding The
Market
High Quality
Branding

20. FINANCE

21. 0
55
110
165
220
2016 2017 2018 2019 2020 2021 2022 2023 2024
Industry Average Eagle Rider
$11.10 $13.45 $15.56 $18.62 $22.27
$36.34
$53.07
$68.69
$82.52
SHV Compares to The Industry Average

22. 0
55
110
165
220
2016 2017 2018 2019 2020 2021 2022 2023 2024
Industry Average Eagle Rider
$11.10 $14.99
$22.14 $27.42
$63.41
$107.88
$130.77
$170.03
$208.69
$11.10 $13.45 $15.56 $18.62 $22.27
$36.34
$53.07
$68.69
$82.52
SHV Compares to The Industry Average

23. $0.00
$3,500,000.00
$7,000,000.00
$10,500,000.00
$14,000,000.00
2016 2017 2018 2019 2020 2021 2022 2023 2024
Industry Average Eagle Rider
$5,610,544.00
$5,251,613.00
$4,905,539.50$4,950,859.25
$1,720,581.00
$2,016,911.50
$1,743,699.75$1,585,766.50$1,388,115.00
Profit Compares to The Industry Average
$0.00
$3,500,000.00
$7,000,000.00
$10,500,000.00
$14,000,000.00
2016 2017 2018 2019 2020 2021 2022 2023 2024
Industry Average Eagle Rider

24. $0.00
$3,500,000.00
$7,000,000.00
$10,500,000.00
$14,000,000.00
2016 2017 2018 2019 2020 2021 2022 2023 2024
Industry Average Eagle Rider
$12,234,940
$10,272,377
$10,015,673
$12,050,229
$9,289,826
$2,945,185$3,002,760
$1,762,234
$1,388,115
$5,610,544.00
$5,251,613.00
$4,905,539.50$4,950,859.25
$1,720,581.00
$2,016,911.50
$1,743,699.75$1,585,766.50$1,388,115.00
Profit Compares to The Industry Average
$0.00
$3,500,000.00
$7,000,000.00
$10,500,000.00
$14,000,000.00
2016 2017 2018 2019 2020 2021 2022 2023 2024
Industry Average Eagle Rider
$12,234,940
$10,272,377
$10,015,673
$12,050,229
$9,289,826
$2,945,185$3,002,760
$1,762,234
$1,388,115

25. 0.00%
9.00%
18.00%
27.00%
36.00%
2016 2017 2018 2019 2020 2021 2022 2023 2024
30.09%
26.70%
35.42%34.77%
30.69%
25.13%
26.34%
18.17%
16.95%
Profit Margin Progression

26. 2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
18.40%
17.80%
15.70%
16.40%
16.80%
18.50%
19.00%
19.30%
20.00%
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
Market Share Progression
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket

27. 2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
18.40%
17.80%
15.70%
16.40%
16.80%
18.50%
19.00%
19.30%
20.00%
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
Market Share Progression
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
30%
32%
34%
50%
100%
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket

28. 2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
18.40%
17.80%
15.70%
16.40%
16.80%
18.50%
19.00%
19.30%
20.00%
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
Market Share Progression
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
30%
32%
34%
50%
100%
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket
23.60%
20.10%
2016
2017
2018
2019
2020
2021
2022
2023
2024
0.00% 25.00% 50.00% 75.00% 100.00%
Adv2 420 Bikes Rocket

29. MARKETING

30. Not all channels are equal:
Marketing Research
Segment TV Internet Magazines
Road 10% 40% 60%
Mountain 40% 30% 50%
Youth 70% 20% 20%
+
Segment Advertising PR
Road Low High
Mountain High Low
Youth High Low
+
Channel Distribution Marketing Sensibility

31. Marketing Decision Analysis:
0
0.1
0.2
0.3
0.4
$0 $600,000 $1,200,000 $1,800,000 $2,400,000
TV Internet
Magazine
Mountain Segment
0
0.1
0.2
0.3
0.4
$0 $600,000 $1,200,000 $1,800,000 $2,400,000
TV Internet
Magazine
Road Segment
0
0.1
0.2
0.3
0.4
$0 $600,000 $1,200,000 $1,800,000 $2,400,000
TV Internet
Magazine
Youth Segment

32. What set us apart: Quantitative Analysis
5easy steps used to determine
advertising expenditures

33. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes

34. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes
Step 1: Determine advertising expenditure

35. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes
Step 2: Finding the corresponding audience proportion

36. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes
Step 3: Scale down advertising expenditure in $200,000 increments

37. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes
Step 4: Finding the corresponding marginal improvement in alternative channels

38. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes
Step 5: Comparing the sum of marginal improvement
to the scaled down expenditure

39. What set us apart: Quantitative Analysis
Advertising
Expenditure
TV
Marginal
Improvement
Internet
Marginal
Improvement
Magazine
Marginal
Improvement
$0 0.0000 0.0000 0.0000
$200,000 0.0040 0.0040 0.0033 0.0033 0.0195 0.0195
$400,000 0.0184 0.0144 0.0195 0.0162 0.0495 0.0300
$600,000 0.0400 0.0216 0.0468 0.0273 0.0785 0.0290
$800,000 0.0648 0.0248 0.0750 0.0282 0.1040 0.0255
$1,000,000 0.0884 0.0236 0.0972 0.0222 0.1250 0.0210
$1,200,000 0.1088 0.0204 0.1131 0.0159 0.1425 0.0175
$1,400,000 0.1256 0.0168 0.1236 0.0105 0.1565 0.0140
$1,600,000 0.1388 0.0132 0.1305 0.0069 0.1680 0.0115
$1,800,000 0.1496 0.0108 0.1353 0.0048 0.1775 0.0095
$2,000,000 0.1580 0.0084 0.1389 0.0036 0.1855 0.0080
$2,200,000 0.1648 0.0068 0.1413 0.0024 0.1925 0.0070
$2,400,000 0.1700 0.0052 0.1431 0.0018 0.1980 0.0055
$2,600,000 0.1744 0.0044 0.1443 0.0012 0.2030 0.0050
$2,800,000 0.1780 0.0036 0.1455 0.0012 0.2070 0.0040
Example: Road Bikes
Step 5: Comparing the sum of marginal improvement
to the scaled down expenditure

40. Marketing Decisions
Advertising Public Relations
TV Magazine Internet TV Magazine Internet
Mountain $0.00 $1,000,000.00 $1,250,000.00 $0.00 $0.00 $0.00
Road $0.00 $0.00 $0.00 $0.00 $1,000,000.00 $1,000,000.00
Youth $1,800,000.00 $0.00 $0.00 $0.00 $0.00 $0.00

43. “Eagle Rider dominates the road segment with the lightning fast 420 Bikes.”
July, 2020 Issue, Cycling Magazine

44. CONCLUSION

45. What have we learned:
✓ It is very important to review financial statements
✓ There has to be a balance between price, marketing and
distribution
✓ Cash reserves should be used wisely
✓ Continuously adjust decision

46. To Summarize..
Working as a team gave us the opportunity to know each
other, share different ideas, compromise and learn from each
other. Mike’s Bikes has given us a better understanding of
the real world and how a manufacturing company works.