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- 1. Karen Thorne Hopton House B&B B&B Academy www.shropshirebreakfast.co.uk www.bedandbreakfastacademy.co.uk
- 3. How To Promote Your Tourism Business Using Social Media
- 6. Marketing
- 9. PublicRelations You encourage the media to cover your products or service. This can be in the form of an article, review, “Top 10...”, interview, competition or feature.
- 12. Social Media Refers to online tools that are used to help people network & interact. It relies on individuals contributing & interacting.
- 17. What do they want from a holiday?
- 18. What do they need from holiday accommodation?
- 19. How does what I’m offering meet my customers needs?
- 20. What actions do I need to put in place?
- 22. Collect information on how people are finding you
- 24. Take one and describe them
- 29. How to promote your tourism business using social media
- 30. Tourism Owners Have Always Relied on Word of Mouth To Promote Their Business Social Networking Is The ULTIMATE Word Of Mouth
- 38. Social Networking Strategy No. Of Links Mentions on Radio Google Analytics Be Clear on....... What you hope to achieve from Social Networking How you are going to measure its success Direct Customers Newspaper Magazine Articles New Suppliers
- 39. Be clear on your voice! How do you want to perceived by your suppliers, competitors, clients, friends customers? WhatStoryAreYouTelling?
- 41. Blogging adds fresh content to your website and this is the key to search engines;
- 42. Blogs provides the public with the current "happenings" in your area/ B&B
- 43. Blogs need to be hosted on your website, so that the fresh content is associated with YOUR website and not Blogger or WordPress
- 44. Blogs need to be written with key word rich content
- 46. Social Networking with Facebook Create a fan page Add pictures, videos, links, recipes, events Don’t get into all the fluff! Use it to drive traffic back to your website Update once a day
- 52. Suggestions for successful social networking- people need a reason to find you out Write your blog / facebookupdate / Twitter message. Then read, reread and reread from your customer’s perspective Have 4 or 5 topics that you talk on Engage in conversation Share and become a source of information Don’t sell e.g. on Twitter 1 sales tweets to 10 non sales tweets
- 53. Reputation Management Know what people are saying about you online and manage that Tripadvisor or similar Twitter Search Google Alerts
- 54. What can you do? What’s stopping you?