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A NABH Accredited Hospital


    Dr L H Hiranandani Hospital
              “Your family hospital TM”




“ To be the preferred choice for healing and good health”
A NABH Accredited Hospital




Achieving Patient Delight
     With Quality

                Dr (Col) V M P Thomas
                Associate Vice President
                 Operations & Projects
           Dr L H Hiranandani Hospital
A NABH Accredited Hospital




    Structure of Presentation

   Introduction

   Quality at every level

   Our experience

   Conclusion
A NABH Accredited Hospital

                  Introduction – Genesis
   Dr LH Hiranandani Hospital Powai
       Conceived in the honor of Padmabhushan Dr L H Hiranandani
       Arguably the fastest hospital project in India
       Broke ground in Nov 2002
       Commissioned 22 Feb, 2004
       Expansion work begins 28 Nov 2008
       Completion – March 2011
   Hiranandani Hospital Thane
       25 July, 2004
   Hiranandani Multispecialty Hospital Thane
       Foundation stone – 17 Sep 2011
A NABH Accredited Hospital

             Introduction – Focus and strategy


   The Trustees were desirous that the hospital emulate
    global standards in healthcare, empathize with patients
    and attend to all who applied for assistance

   The hospital’s focus thus encompassed
       Hiranandani Gardens township initially
       The country and then the International scene
       Public charitable trust hospital

   Thus strategically the hospital while being a Trust
    hospital was to strive to render the best health care

   This being in line with the below stated mission
A NABH Accredited Hospital




   Introduction – Mission Statement




“To be the preferred choice for healing and
                good health”
A NABH Accredited Hospital




     Introduction – Quality Policy


  “We are committed to rendering the best
available medical treatment to our patients.
Therapy will be evidence based and will
emulate global standards in every sphere.
We will strive to improve the quality of care
at every given time, thus ensuring patient
satisfaction”
A NABH Accredited Hospital




              Introduction – Values

    Respect and Dignity – Compassion and caring for the
    whole person – body and soul
     Continuous Improvement – In every sphere and
    emulate global standards
     Teamwork – Many hands, many minds, with a single
    purpose
     Service – Enhancing community health by delivering
    superior value in high quality cost effective healthcare
     Pride – In ourselves, our hospital and our work
A NABH Accredited Hospital



                Introduction – Quality


    There are many definitions of quality and possibly text
    books written about how one defines quality

   There is one simple definition – Quality is the result
    when a task is performed with the greatest care

   In healthcare the watch word is ‘CARE’.

   Care thus will translate into quality and that results in
    the happiness quotient - DELIGHT
A NABH Accredited Hospital



           Introduction




Patients do not care how much you know
 They want to know how much you care
A NABH Accredited Hospital




                Quality at every level


   Every time a patient or family members
    interact with a staff member, the patient has an
    opportunity to rate us as Delighted, Satisfied
    or Dissatisfied
   These are our “Moments of Truth”
   We try to control these experiences by
    assuring that all interactions are handled
    respectfully and to the best of our ability
A NABH Accredited Hospital




                Quality at every level




Greeting at the door by the
     security person
A NABH Accredited Hospital




          Quality at every level




Cleanliness of the lobbies and elevators
A NABH Accredited Hospital



                    Quality at every level


   Clarity of                                         Interaction with
directions to the                                    information desk
  room of the
     patient
A NABH Accredited Hospital



Quality at every level
A NABH Accredited Hospital




                Quality at every level

   Nurses
       Backbone of healthcare delivery
       Highest quality of care & motivation
       Overseas training and external audit
       Soft skills, communication & grooming
       Leadership & managerial skills
       Cadre review
       Altered pay structure
A NABH Accredited Hospital




                 Quality at every level

   Doctors
       Judicious blend of full time & part time
       Incentives to get the best out of them
       Full time doctors taken as partners
       Revenue share does not limit the capacity to earn
       Support to part timers by CME & awareness
        programmes
A NABH Accredited Hospital



Quality at every level
A NABH Accredited Hospital



Quality at every level
A NABH Accredited Hospital




               Quality at every level
   Senior leadership has created an environment
    of
        Constant focus on performance improvement
       Team work
       Innovation
       Work force safety
       Fiscal performance
       Process to identify errors and address them
A NABH Accredited Hospital



               Quality at every level
   Strategic planning process has human resource
    development as an integral part of the plan
   Hospital staffing
       Adequate for current hospital operations
       Regular salary review
       Salaries are marked to market
       Good selection process to ensure the correct fit of
        the individual into the organisation
A NABH Accredited Hospital



                 Quality at every level
   Organisation nurtures a culture of motivating
    employees to perform well as a team and as
    individuals
       Constant training & retraining at all levels
       Best employee every month
       Best department
   Employee satisfaction survey is carried out annually
    with trends indicating decreasing dissatisfaction
    levels and attrition since inception
   Considerable multitasking – individuals capable of
    taking on each others responsibility at various levels
A NABH Accredited Hospital




               Quality at every level
   ISO 9001:2000 / 9001:2008 QMS
    certification, NABH & NABL
       Except for the ISO 9001:2001 – without external
        consultants
   System based approach
   Perfect documentation
       1800 documents with 26000 pages created
   Environment which fosters and requires
       Legal
       Ethical behaviour
   Ethics committee evaluates ethical issues
A NABH Accredited Hospital




    Our experience


A NABH Accredited Hospital




Our Experience - 2008
A NABH Accredited Hospital




Our Experience - 2009
A NABH Accredited Hospital




Our Experience - 2010
A NABH Accredited Hospital



                     Our Experience
   Patient feedback
       Performa clearly indicates shortcomings
       Collected and analyzed for both IPD and OPD
   Regular feed back from doctors in meetings
   Ability to review complaints quickly and resolve
    them effectively and promptly by
       Complaint aggregation
       Root cause analysis
       Immediate implementation
   Complaints are reviewed by the apex management
    group
A NABH Accredited Hospital




                           Our experience

                            Patient Delight Jan - Jul 2012

    60
    50
    40
    30
%




    20
    10
    0
         Jan-12   Feb-12      Mar-12      Apr-12       May-12    Jun-12   Jul-12
                                          Months

                           Excellent       Good         Unsatisfactory
A NABH Accredited Hospital




           Conclusion – Best Practices
   Review and share the monthly comment reports. It's the
    fastest way to know what's working and what's not
    working for your patients. And you can quickly recognize
    individuals or teams who were complimented.
   Communicate about Service Excellence widely and often.
    You can make service an agenda item in staff meetings,
    put service information on bulletin boards. Be creative
    and have fun with it.
   Prepare scripts for patient processes and encounters. You
    can select a common, routine patient process and create a
    service map (i.e. what happens when and who does it).
    Walk in the patients shoes and look ways to help the
    patient understand and manage the process better.
A NABH Accredited Hospital



             Conclusion – Best Practices
   Consider adding the following phrases to your patient
    communication:
       Please
       May I
       Thank you
   Explain the rituals to patients. You know what's going to
    happen and why, but most patients don't. One of the biggest
    complaints of patients is that they aren't kept well informed.
   Keep track of patient likes and dislikes. Some patients (i.e.
    patients receiving radiation therapy or rehabilitation) have
    multiple recurring visits. They appreciate that you remember a
    favorite drink or snack.
   Remember that service recovery is everyone's responsibility. If
    a patient complains to you, you own the complaint. And you
    need to be provided with the resources and skills needed to
    fulfill this responsibility.
A NABH Accredited Hospital


           Conclusion – Best Practices
   Evaluate service issues from both a systems as well as a
    people perspective. If the system doesn't work, think of
    ways to change the system to be more patient-friendly.
    But never underestimate the power of a smile and a kind
    word.
   Identify and manage the "high leverage" processes like
    call light response time, pain management, admissions
    and discharge. These are the processes that are likely to
    raise patient anxiety. Anticipate this and address their
    need for explanation and reassurance.
   Increase "face time" with patients whenever possible. If
    possible, sit with patients while you do your
    documentation. They will perceive that you've spent more
    time with them.
   “Wish" people in the hallways. When patients see staff
    smiling and greeting others, the environment seems less
    cold and more friendly.
A NABH Accredited Hospital


           Conclusion – Best Practices
   Identify high risk patients (either from a clinical
    standpoint or a service standpoint) and do a call back
    just to see how they're doing.
    Keeping the place clean is everyone's job.
   Be a "Secret Shopper." Examine processes and first
    impressions through the eyes of the customer. A great
    way to check phone etiquette is to call your own
    department. Or walk onto a unit and imagine what the
    patient sees, hears, feels.
   Create a "service disaster plan." Identify the worst
    possible service scenario for patients and what you
    might do about it. Then you're prepared (rather than
    panicked) in case it really happens.
A NABH Accredited Hospital


           Conclusion – Best Practices
   Manage noise. You may impact the noise level on
    your unit by turning the lights down. Or implement a
    "quiet hour."
   Clearly establish the difference between "red rules"
    and "green rules." "Red rules" are rules that you never
    break, no matter what. Rules around smoking and
    propping doors are examples of "red rules." "Green
    rules" are rules that you can bend, depending on the
    circumstances. Sometimes you need to bend the rules
    a little to satisfy a patient.
   Remember the "Grandmother Rule" - Do what you
    say you're going to do, when you say you'll do it and
    do it right the first time.
A NABH Accredited Hospital



           Conclusion – Best Practices

   Overestimate time frames. Then try to exceed their
    expectations.
   Remember the "Iron Law of Customer Service" -
    Respond to customer complaints within 24-48 hours.
    That doesn't mean you have to solve the problem - if
    you can, great. But you need to acknowledge the
    problem and let them know when you can get back to
    them.
   Implement a "no negativity day" on your unit. The
    impact of that may surprise you.
A NABH Accredited Hospital



                Conclusion


 The adopted best practices are not only adding
 to Customer Delight but are propelling the
 hospital towards its cherished mission

“To be the preferred choice for healing and good
                      health”
A NABH Accredited Hospital




                           Conclusion

   By applying for and receiving the National Accreditation
    for Hospital and Healthcare Providers (NABH) and being
    the first hospital in Mumbai to do so, Dr L H Hiranandani
    Hospital has demonstrated a commitment to quality
    health care. Quality health care is crucial to our people's
    welfare and it is important to have organizations that are
    willing to measure themselves against national standards

                                       Dr Sujit Chatterjee MD
                                       Chief Executive
A NABH Accredited Hospital




Thank you

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NABH Accredited Hospital Achieves Patient Delight

  • 1. A NABH Accredited Hospital Dr L H Hiranandani Hospital “Your family hospital TM” “ To be the preferred choice for healing and good health”
  • 2. A NABH Accredited Hospital Achieving Patient Delight With Quality Dr (Col) V M P Thomas Associate Vice President Operations & Projects Dr L H Hiranandani Hospital
  • 3. A NABH Accredited Hospital Structure of Presentation  Introduction  Quality at every level  Our experience  Conclusion
  • 4. A NABH Accredited Hospital Introduction – Genesis  Dr LH Hiranandani Hospital Powai  Conceived in the honor of Padmabhushan Dr L H Hiranandani  Arguably the fastest hospital project in India  Broke ground in Nov 2002  Commissioned 22 Feb, 2004  Expansion work begins 28 Nov 2008  Completion – March 2011  Hiranandani Hospital Thane  25 July, 2004  Hiranandani Multispecialty Hospital Thane  Foundation stone – 17 Sep 2011
  • 5. A NABH Accredited Hospital Introduction – Focus and strategy  The Trustees were desirous that the hospital emulate global standards in healthcare, empathize with patients and attend to all who applied for assistance  The hospital’s focus thus encompassed  Hiranandani Gardens township initially  The country and then the International scene  Public charitable trust hospital  Thus strategically the hospital while being a Trust hospital was to strive to render the best health care  This being in line with the below stated mission
  • 6. A NABH Accredited Hospital Introduction – Mission Statement “To be the preferred choice for healing and good health”
  • 7. A NABH Accredited Hospital Introduction – Quality Policy “We are committed to rendering the best available medical treatment to our patients. Therapy will be evidence based and will emulate global standards in every sphere. We will strive to improve the quality of care at every given time, thus ensuring patient satisfaction”
  • 8. A NABH Accredited Hospital Introduction – Values  Respect and Dignity – Compassion and caring for the whole person – body and soul  Continuous Improvement – In every sphere and emulate global standards  Teamwork – Many hands, many minds, with a single purpose  Service – Enhancing community health by delivering superior value in high quality cost effective healthcare  Pride – In ourselves, our hospital and our work
  • 9. A NABH Accredited Hospital Introduction – Quality  There are many definitions of quality and possibly text books written about how one defines quality  There is one simple definition – Quality is the result when a task is performed with the greatest care  In healthcare the watch word is ‘CARE’.  Care thus will translate into quality and that results in the happiness quotient - DELIGHT
  • 10. A NABH Accredited Hospital Introduction Patients do not care how much you know They want to know how much you care
  • 11. A NABH Accredited Hospital Quality at every level  Every time a patient or family members interact with a staff member, the patient has an opportunity to rate us as Delighted, Satisfied or Dissatisfied  These are our “Moments of Truth”  We try to control these experiences by assuring that all interactions are handled respectfully and to the best of our ability
  • 12. A NABH Accredited Hospital Quality at every level Greeting at the door by the security person
  • 13. A NABH Accredited Hospital Quality at every level Cleanliness of the lobbies and elevators
  • 14. A NABH Accredited Hospital Quality at every level Clarity of Interaction with directions to the information desk room of the patient
  • 15. A NABH Accredited Hospital Quality at every level
  • 16. A NABH Accredited Hospital Quality at every level  Nurses  Backbone of healthcare delivery  Highest quality of care & motivation  Overseas training and external audit  Soft skills, communication & grooming  Leadership & managerial skills  Cadre review  Altered pay structure
  • 17. A NABH Accredited Hospital Quality at every level  Doctors  Judicious blend of full time & part time  Incentives to get the best out of them  Full time doctors taken as partners  Revenue share does not limit the capacity to earn  Support to part timers by CME & awareness programmes
  • 18. A NABH Accredited Hospital Quality at every level
  • 19. A NABH Accredited Hospital Quality at every level
  • 20. A NABH Accredited Hospital Quality at every level  Senior leadership has created an environment of  Constant focus on performance improvement  Team work  Innovation  Work force safety  Fiscal performance  Process to identify errors and address them
  • 21. A NABH Accredited Hospital Quality at every level  Strategic planning process has human resource development as an integral part of the plan  Hospital staffing  Adequate for current hospital operations  Regular salary review  Salaries are marked to market  Good selection process to ensure the correct fit of the individual into the organisation
  • 22. A NABH Accredited Hospital Quality at every level  Organisation nurtures a culture of motivating employees to perform well as a team and as individuals  Constant training & retraining at all levels  Best employee every month  Best department  Employee satisfaction survey is carried out annually with trends indicating decreasing dissatisfaction levels and attrition since inception  Considerable multitasking – individuals capable of taking on each others responsibility at various levels
  • 23. A NABH Accredited Hospital Quality at every level  ISO 9001:2000 / 9001:2008 QMS certification, NABH & NABL  Except for the ISO 9001:2001 – without external consultants  System based approach  Perfect documentation  1800 documents with 26000 pages created  Environment which fosters and requires  Legal  Ethical behaviour  Ethics committee evaluates ethical issues
  • 24. A NABH Accredited Hospital Our experience 
  • 25. A NABH Accredited Hospital Our Experience - 2008
  • 26. A NABH Accredited Hospital Our Experience - 2009
  • 27. A NABH Accredited Hospital Our Experience - 2010
  • 28. A NABH Accredited Hospital Our Experience  Patient feedback  Performa clearly indicates shortcomings  Collected and analyzed for both IPD and OPD  Regular feed back from doctors in meetings  Ability to review complaints quickly and resolve them effectively and promptly by  Complaint aggregation  Root cause analysis  Immediate implementation  Complaints are reviewed by the apex management group
  • 29. A NABH Accredited Hospital Our experience Patient Delight Jan - Jul 2012 60 50 40 30 % 20 10 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Months Excellent Good Unsatisfactory
  • 30. A NABH Accredited Hospital Conclusion – Best Practices  Review and share the monthly comment reports. It's the fastest way to know what's working and what's not working for your patients. And you can quickly recognize individuals or teams who were complimented.  Communicate about Service Excellence widely and often. You can make service an agenda item in staff meetings, put service information on bulletin boards. Be creative and have fun with it.  Prepare scripts for patient processes and encounters. You can select a common, routine patient process and create a service map (i.e. what happens when and who does it). Walk in the patients shoes and look ways to help the patient understand and manage the process better.
  • 31. A NABH Accredited Hospital Conclusion – Best Practices  Consider adding the following phrases to your patient communication:  Please  May I  Thank you  Explain the rituals to patients. You know what's going to happen and why, but most patients don't. One of the biggest complaints of patients is that they aren't kept well informed.  Keep track of patient likes and dislikes. Some patients (i.e. patients receiving radiation therapy or rehabilitation) have multiple recurring visits. They appreciate that you remember a favorite drink or snack.  Remember that service recovery is everyone's responsibility. If a patient complains to you, you own the complaint. And you need to be provided with the resources and skills needed to fulfill this responsibility.
  • 32. A NABH Accredited Hospital Conclusion – Best Practices  Evaluate service issues from both a systems as well as a people perspective. If the system doesn't work, think of ways to change the system to be more patient-friendly. But never underestimate the power of a smile and a kind word.  Identify and manage the "high leverage" processes like call light response time, pain management, admissions and discharge. These are the processes that are likely to raise patient anxiety. Anticipate this and address their need for explanation and reassurance.  Increase "face time" with patients whenever possible. If possible, sit with patients while you do your documentation. They will perceive that you've spent more time with them.  “Wish" people in the hallways. When patients see staff smiling and greeting others, the environment seems less cold and more friendly.
  • 33. A NABH Accredited Hospital Conclusion – Best Practices  Identify high risk patients (either from a clinical standpoint or a service standpoint) and do a call back just to see how they're doing.  Keeping the place clean is everyone's job.  Be a "Secret Shopper." Examine processes and first impressions through the eyes of the customer. A great way to check phone etiquette is to call your own department. Or walk onto a unit and imagine what the patient sees, hears, feels.  Create a "service disaster plan." Identify the worst possible service scenario for patients and what you might do about it. Then you're prepared (rather than panicked) in case it really happens.
  • 34. A NABH Accredited Hospital Conclusion – Best Practices  Manage noise. You may impact the noise level on your unit by turning the lights down. Or implement a "quiet hour."  Clearly establish the difference between "red rules" and "green rules." "Red rules" are rules that you never break, no matter what. Rules around smoking and propping doors are examples of "red rules." "Green rules" are rules that you can bend, depending on the circumstances. Sometimes you need to bend the rules a little to satisfy a patient.  Remember the "Grandmother Rule" - Do what you say you're going to do, when you say you'll do it and do it right the first time.
  • 35. A NABH Accredited Hospital Conclusion – Best Practices  Overestimate time frames. Then try to exceed their expectations.  Remember the "Iron Law of Customer Service" - Respond to customer complaints within 24-48 hours. That doesn't mean you have to solve the problem - if you can, great. But you need to acknowledge the problem and let them know when you can get back to them.  Implement a "no negativity day" on your unit. The impact of that may surprise you.
  • 36. A NABH Accredited Hospital Conclusion The adopted best practices are not only adding to Customer Delight but are propelling the hospital towards its cherished mission “To be the preferred choice for healing and good health”
  • 37. A NABH Accredited Hospital Conclusion  By applying for and receiving the National Accreditation for Hospital and Healthcare Providers (NABH) and being the first hospital in Mumbai to do so, Dr L H Hiranandani Hospital has demonstrated a commitment to quality health care. Quality health care is crucial to our people's welfare and it is important to have organizations that are willing to measure themselves against national standards Dr Sujit Chatterjee MD Chief Executive
  • 38. A NABH Accredited Hospital Thank you