Join Microsoft Chief Strategist James Staten and HOSTING VP of Product Sean Bruton for this eye-opening exploration into – and discussion about – the successful union of Azure with managed services to optimize your cloud (and business) performance.

1. H O S T I N G U n i f i e d C l o u d
Webinar: A Unified Cloud is Key to Business
Transformation

2. Sean Bruton
VP Product, HOSTING
@seanbruton
/in/sbruton

3. HOSTING Unified Cloud
C O M P U T E / S TO R A G E
P L AT F O R M S E RV I C E S
U n i f i e d
M o n i t o r i n g
U n i f i e d
S e c u r i t y
U n i f i e d
B a c k u p
U n i f i e d
B i l l i n g
U n i f i e d
S u p p o r t

5. A Unified Cloud is
Key to Business
Transformation
James Staten
Chief Strategist, Cloud+Enterprise
@Staten7

6. Pace has changed based on
digital disruption and customer
ability to switch
Technology
People
Process
Customer demands drive
business evolution
Customers are demanding smarter
products, more intelligent support,
and higher levels of personalization
Key measure of success:
Customer Satisfaction

7. Customer
satisfaction is
key to business
success.
Drives:
• Loyalty
• Revenues
• Profits

8. Source: Forrester, Q1 2015 “Winning The
Customer Experience Game” Watermark
Consulting
Satisfaction
correlates
tightly to
company
performance
80%
70%
60%
50%
40%
30%
20%
10%
0%
-10%
CXi leaders
77.7%
S&P 500
Index
51.5%
CXi laggards
-2.5%
Customer experience leaders
outperform the market (2007–2013)

9. Ford
What do all these companies have in common?Leaders in customer sat – and doing it with Azure

10. To deliver greater customer
engagement
Smarter products and services
• Deliver a mobile experience
• IoT-enable your products
More intelligent touch points
• Create and iterate better customer experiences
• Use data to inform faster and better business decisions and
product and experience iterations
Both require
• Software + Analytics

11. “We can create a one-to-one
relationship with fans around the
planet with the Microsoft
solution, connecting this huge
community of people and
making the experience of being
a supporter of Real Madrid much
better.”
— José Ángel Sánchez
CEO, Real Madrid
• Capture detailed information about
millions of fans
• More targeted, customized marketing
initiatives
• Engage with fans in new ways

12. Journey to the Intelligent Cloud
DIFFERENTIATION
AGILITY
COST
SaaS Solutions
Higher-level services
Cloud Infrastructure

13. The Intelligent Cloud
Microsoft Enterprise Mobility SuiteENTERPRISE MOBILITY
SAAS SOLUTIONS
Microsoft
Dynamics
Azure + Azure Stack | System Center + Operations Management SuiteCLOUD INFRASTRUCTURE
Visual Studio Family + Azure App ServiceDEVELOPER + APP PLATFORM
SQL Server + Cortana Analytics SuiteDATA + ANALYTICS
Azure IoT SuiteINTERNET OF THINGS

14. Azure
Public
Cloud
Any language Any dev tool

15. • Physical infrastructure (facilities; physical
compute, storage & networks)
• Abstracted services (SaaS apps, hosted
frameworks, customization & automation,
configurable security
• Physical and virtual infrastructure security
and availability
• Certifications and administrative procedures
• Standard monitoring and element
management
High satisfaction with cloud comes through
Completing The Cloud Handshake
• Hybridization of cloud and non-cloud resources
• Your use of the cloud services, app configuration
• Any technology supplements added (WAF, SSO, BCDR,
app security, WAN, etc.)
• Customization & governance (who has authority
to make changes)
• Lifecycle management (upgrades, process change,
integrations, ALM)
• Customer experience (monitoring, management, A/B testing)
• Business process monitoring, end-user performance
• Dependency mapping and tracking
• Portfolio management
Cloud Vendor Responsibility Customer ResponsibilityYou + HOSTING – Unified Experience

16. How do I
get there?

17. Rightsource your portfolio
1 2 3

18. 1
Lowest business impact/highest value/quickest win
• App operations (storage, dev/test, DR)
• Migrate systems of engagement, elastic & transient apps
4 Leave 80 percent of existing custom apps alone,
retire/archive apps to VMs, MOVE SMALL and high
burst workloads
3 Default NEW app dev on cloud in the 80 percent
category (not highly integrated, sensitive)
2 Get out of running packaged apps – go to SaaS
Microsoft (O365, CRM, VS Online, etc.), MSPs
50%
App
operations
15%
Packaged apps
1 2 3
What do I
move first?
How do I continue to
leverage what I have?
How do I move
forward?

19. 1 Lowest business impact/highest value/quickest win
App operations (storage, dev/test, DR)
4 Leave 80 percent of existing custom apps alone,
retire/archive apps to VMs, MOVE SMALL and high
burst workloads
3 Default NEW app dev to the cloud (save highly integrated,
sensitive workloads for later)
2 Get out of running packaged apps – go to SaaS/push your
ISVs, including Microsoft (O365, CRM, VS Online, etc.)
10%
New business
apps
1 2 3
What do I
move first?
How do I continue to
leverage what I have?
How do I move
forward?
50%
App
operations
Cloud-ready
Apps
15%
Packaged apps

20. 1 Lowest business impact/highest value/quickest win
App operations (storage, dev/test, DR)
4 Move existing custom apps to HOSTING
But make these apps consumable services from the cloud:
API accessible, integratable
3 Default NEW app dev on cloud in the 80 percent
category (not highly integrated, sensitive)
2 Get out of running packaged apps – go to SaaS/push your
ISVs, including Microsoft (O365, CRM, VS Online, etc.)
25%
Custom apps
10%
New business
apps
1 2 3
What do I
move first?
How do I continue to
leverage what I have?
How do I move
forward?
50%
App
operations
Cloud-ready
Apps
15%
Packaged apps

21. Thank you
James Staten
Chief Strategist, Cloud+Enterprise
@Staten7; jstaten@Microsoft.com