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#HWtrends
Websites will become a channel rather than an end-point
#HWtrends
The traditional funnel model for purchases has been flipped
#HWtrends
iOS has enabled ad blocking – but the industry isn’t ready
#HWtrends
2016 will be the year we finally stop targeting ‘millennials’
#HWtrends
Marketers will rely less on content calendars, more on gut instinct
#HWtrends
Creating individual messages for every section of our audience
#HWtrends
Great marketing campaigns are about providing a service
#HWtrends
Consumers demand more experiences and less linear comms
#HWtrends
Values hold communities together, but they need to actioned
#HWtrends
As branding goes be cross-platform, so should messaging
#HWtrends
2016 is the year the industry gets it act together on online video
#HWtrends
New privacy laws coming to a legal team near you
#HWtrends
#HWtrends
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Communications Trends Report 2016

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Publié le

This is Hotwire's 7th annual Communications Trends Report, go to www.hotwirepr.co.uk/trends to read the report in full to help plan your marketing and comms strategy for 2016.

Publié dans : Marketing
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Communications Trends Report 2016

  1. 1. #HWtrends
  2. 2. Websites will become a channel rather than an end-point #HWtrends
  3. 3. The traditional funnel model for purchases has been flipped #HWtrends
  4. 4. iOS has enabled ad blocking – but the industry isn’t ready #HWtrends
  5. 5. 2016 will be the year we finally stop targeting ‘millennials’ #HWtrends
  6. 6. Marketers will rely less on content calendars, more on gut instinct #HWtrends
  7. 7. Creating individual messages for every section of our audience #HWtrends
  8. 8. Great marketing campaigns are about providing a service #HWtrends
  9. 9. Consumers demand more experiences and less linear comms #HWtrends
  10. 10. Values hold communities together, but they need to actioned #HWtrends
  11. 11. As branding goes be cross-platform, so should messaging #HWtrends
  12. 12. 2016 is the year the industry gets it act together on online video #HWtrends
  13. 13. New privacy laws coming to a legal team near you #HWtrends
  14. 14. #HWtrends

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