As Twitter grows and grows, so too does the desire for more targeted conversation. Three social networks - Branch, Menshn and App.net - are all baying for your attention, but what does the wider post-Twitter conversation look like?

1. The post-Twitter
conversation

2. The number of
Twitter-sceptics
seems to grow with
each news cycle
Hotwire | The post-Twitter conversations

3. Twitter users have
misreported
deaths, riots, electio
ns, disasters and
just about anything
else Hotwire | The post-Twitter conversations

4. Yet there are many
who believe that
there is an
alternative
Hotwire | The post-Twitter conversations

5. The post-Twitter
networks
There are three main social networks that have risen to
prominence. All three try to fix something that the developers
believe is broken with Twitter. The three networks are:
• Menshn
• App.net
• Branch
Hotwire | The post-Twitter conversations

6. So what do these
new platforms look
like and what stage
are they at?
Hotwire | The post-Twitter conversations

7. Menshn
Hotwire | The post-Twitter conversations

8. Menshn
Menshn, created by Conservative MP Louise Mensch and
former Labour communications strategist Luke Bozier, was
founded for those who wanted to „talk on topic‟ in a micro-
forum.
• Users comments on a topic based on a hashtag such as
#uspolitics or #olympics.
• Users see what their friends are writing about individual
subjects.
• Open to the public.
www.menshn.net
Hotwire | The post-Twitter conversations

9. App.net
Hotwire | The post-Twitter conversations

10. App.net
App.net is a crowdfunded project currently in development
that smashed its $500k fundraising target by over $300k.
• App.net aims to offer Twitter without the ads – as the
developers believe it should be.
• App.net users will have to pay to user the service, in an
effort to ensure that users come before advertisers.
• App.net is currently in alpha.
www.app.net
Hotwire | The post-Twitter conversations

11. Branch
Hotwire | The post-Twitter conversations

12. Branch
Branch, which has been launched in conjunction with two
other web projects, is from the creators of Twitter.
• Similar to Menshn‟s „micro-forum‟ concept, but you can
request to join any conversations, not just those from your
friends.
• Invite/request-to-join adds topic moderation elements.
• Increases chance of considered thought rather than lazy
commenting.
• Currently in invite stage.
www.branch.com
Hotwire | The post-Twitter conversations

13. “Complex topics are
sometimes best
tackled
collaboratively”
Peter Sigrist
Managing director, 33 Digital, sister agency of Hotwire
Hotwire | The post-Twitter conversations

14. “Forums have barely
over the past 10
years, yet they
continue to thrive”
Josh Miller, the Hotwire interview
co-founder and ceo, Branch
Hotwire | The post-Twitter conversations

15. The post-Twitter
conversation
• Read an interview with Josh Miller.
• Read more about digital PR or tech PR.
• Find out more about Hotwire.