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How to Building your Personal Brand

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General Assembly
General Assembly

Class on Personal Branding I delivered at General Assembly London: Twitter: @howardvk Blog: www.startupremarkable.com

Marketing
1  sur  24
Personal Branding @howardvk Howard Kingston @howardvk
2BY THE END OF THE LESSON, YOU SHOULD BE ABLE TO… 1. DESCRIBE THE COMPONENTS OF EVERY BRAND, INCLUDING PERSONALITY, MISSION, VALUES AND PROMISE. 2. ANALYZE HOW POPULAR BRANDS DEFINE THESE COMPONENTS. 3. CLEARLY ARTICULATE YOUR BRAND’S COMPONENT TO CREATE A BRAND BRIEF. 4. DEFINE YOUR BRAND’S MINIMUM VIABLE PERSONALITY. You are a brand.
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
WHY DO PERSONAL BRANDS EVEN MATTER? DIGITAL MARKETING Howard Kingston @howardvk
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
Howard Kingston @howardvk
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds & leverage 6) Network! Howard Kingston @howardvk
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
Resources • Blog: StartupRemarkable.com • Book: Choose Yourself • Book: Platform (Michael Hyatt) • Blog: QuickSprout.com Howard Kingston @howardvk

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How to Building your Personal Brand

Notes de l'éditeur

  1. Everyone is googling you Why?Customers, Investors, business partners, Employers Empowering – Harvard vs you
  2. Personal Branding is the great equalizer