Hrefna Helgadottir is a product manager for Promogogo. In her presentation, she discusses (1) why social media matters for musicians and their audience, as musicians are expected to have an online presence, and (2) her role at Promogogo in promoting rising musicians through social media and dedicated event and artist pages. She emphasizes that social media is important for audiences, not just musicians, and encourages musicians to make their information available online.