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101
                Marketing
                  Quotes
                        @HubSpot


TWEET EBOOK!
If you wait until
there is another
case study
in your
industry,
you will be
too late.
SETH GODIN
KEYNOTE SPEAKER
AUTHOR OF PERMISSION MARKETING

                                 TWEET EBOOK!
People share, read and
generally engage more with
any type of content when
it‟s surfaced through friends
& people they know and trust.
                        MALORIE LUCICH
                FACEBOOK SPOKESPERSON
No matter what,
the very first piece of
social media real estate
I‟d start with is a blog.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
Instead of
one-way interruption,
Web marketing
is about delivering
useful content
at just the precise
moment that
a buyer needs it.
DAVID MEERMAN SCOTT
MARKETING STRATEGIST
AUTHOR OF THE NEW RULES OF MARKETING AND PR
Increasingly, the mass
marketing is turning into
a mass of niches.
CHRIS ANDERSON
AUTHOR OF THE LONG TAIL
101 Awesome Marketing Quotes
Remarkable social
media content and
great sales copy are
pretty much the same
—plain spoken words
designed to focus
on the needs
of the reader, listener,
or viewer.
BRIAN CLARK
FOUNDER, COPYBLOGGER
The next time you hear
a social media myth, question it.
Ask for the proof,
and ask out loud.
DAN ZARRELLA
SOCIAL MEDIA SCIENTIST
HUBSPOT
Bring the best of your authentic
self to every opportunity.
                               JOHN JANTSCH
              AUTHOR OF DUCT TAPE MARKETING
There are no magic wands,
no hidden tricks,
and no secret handshakes
that can bring you
immediate success,
but with time, energy,
and determination
you can get there.
DARREN ROWSE
FOUNDER, PROBLOGGER
                            Image Credit: Hryck
Your culture is your brand.
                       TONY HSIEH
                 CEO, ZAPPOS.COM




                                    TWEET EBOOK!
Focus on the
core problem
your business
solves & put out
lots of content
& enthusiasm,
& ideas about how
to solve that problem.
LAURA FITTON
FOUNDER, ONEFORTY.COM
You can‟t just ask
customers what
they want and
then try to give
that to them.
By the time you get it
built, they‟ll want
something new.
STEVE JOBS
CEO, APPLE
The biggest mistake we see
                 companies make when they first
                 hit Twitter is to think about it
                 as a channel to push out information.




TIM O‟REILLY & SARAH MILSTEIN
CO-AUTHORS OF THE TWITTER BOOK
TWEET QUOTE!




               Clarity trumps persuasion.
               DR. FLINT MCGLAUGHLIN
               DIRECTOR, MECLABS
Don’t be afraid to get
creative and experiment
with your marketing.
MIKE VOLPE
CHIEF MARKETING OFFICER
HUBSPOT
You need the kind of
objectivity that makes
you forget everything
you‟ve heard,
clear the table,
and do a factual study
like a scientist would.
STEVE WOZNIAK
CO-FOUNDER, APPLE
101 Awesome Marketing Quotes
…the Internet
has turned what
used to be a
controlled, one-
way message
into a real-time
dialogue with
millions.
DANIELLE SACKS
WRITER, FAST COMPANY
In today‟s
information age
of Marketing and
Web 2.0, a
company‟s
website is the
key to their
entire business.

MARCUS SHERIDAN
AUTHOR OF THE SALES LION BLOG
MARKETING SPEAKER
The way you can understand
all of the social media
is as the creation of
a new kind of public space.




                      DANAH BOYD
         SOCIAL MEDIA RESEARCHER
                       MICROSOFT
101 Awesome Marketing Quotes
D




What makes content engaging is
relevancy. You need to connect
the contact information with the
content information.      GAIL GOODMAN
                        PRESIDENT & CEO
                      CONSTANT CONTACT
Give them quality.
That's the best kind of advertising.
                                   MILTON HERSHEY
                                          FOUNDER
                   THE HERSHEY CHOCOLATE COMPANY
More contact means more sharing of
information, gossiping, exchanging,
engaging—in short, more word of mouth.




GARY VAYNERCHUK
AUTHOR OF THE THANK YOU ECONOMY
101 Awesome Marketing Quotes
For corporate marketers,
podcasting is low-hanging fruit.
     PAUL GILLIN
     AUTHOR OF THE NEW INFLUENCERS
101 Awesome Marketing Quotes
Institutions that
once had to go
through media
to deliver
information
are now
themselves
media.
ANDREW NACHISON
FOUNDER, WE MEDIA



Image Credit: chris.corwin
Before you create
                           any more “great
                           content,” figure out
                           how you are going
                           to market it first.

                            JOE PULIZZI & NEWT BARRETT
                            AUTHORS OF GET CONTENT GET CUSTOMERS




Image Credit:cadfael1979
If you have more money than
                           brains, you should focus on
                           outbound marketing. If you have
                           more brains than money, you
                           should focus on inbound
                           marketing.


     GUY KAWASAKI
     FORMER CHIEF EVANGELIST, APPLE
     CO-FOUNDER, ALLTOP.COM




Image Credit: RangerRick
People shop and learn
in a whole new way
compared to just a few
years ago, so marketers
need to adapt or risk
extinction.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
Image Credit:




                            D
                                 notashamed




Understand why and how
your audience uses technology
and then start trying to align
your communications efforts.
BRIAN REICH & DAN SOLOMON
AUTHORS OF MEDIA RULES!

                                            D
Audiences everywhere are tough. They
don‟t have time to be bored or brow beate
by orthodox, old fashioned advertising.
CRAIG DAVIS
The attention economy is not
                         growing, which means we have to
                         grab the attention that someone
                         else has today.                        BRENT LEARY
                                                  CO-FOUNDER, CRM ESSENTIALS




Image Credit: Sidereal
Image Credit:
                                Jeremy Brooks




We have embarked
upon the world‟s
largest and longest
cocktail party,
and every issue
imaginable is up
for grabs.
GEOFFREY MOORE
AUTHOR OF DEALING WITH DARWIN




                                           D
Social media are tools.
                 Real time is a mindset.
                  DAVID MEERMAN SCOTT
                  MARKETING STRATEGIST
                  AUTHOR OF THE NEW RULES OF MARKETING AND PR




Image Credit: stockerre
Increasingly, search is our
                mechanism for how we understand
                ourselves, our world, and our place
                within it.
                                     JOHN BATTELLE
                                     FOUNDER
                                     FEDERATED MEDIA PUBLISHING




Image Credit:
MicMacPics1
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
                                      Image Credit:
                                      lhalstead
Search,
a marketing
method that
didn‟t exist a
decade ago,
provides the
most efficient
and inexpensive
way for
businesses to
find leads.       JOHN BATTELLE
                  JOURNALIST
                  FOUNDER, FEDERATED
                  MEDIA PUBLISHING
For the past 10
years, corporations
have been trained
that they should use
all the different
media...
But the Internet is
becoming the
umbrella.
LARRY WEBER
AUTHOR OF MARKETING TO THE SOCIAL WEB   Image Credit:
                                                    D
                                          Unlimited
Doing well with blogging
is not about writing one key
post, it is about performing day
after day and helping a few
people at a time.




 AARON WALL
 AUTHOR OF THE SEOBOOK BLOG
You can‟t
                           expect
                           to just write and
                           have visitors
                            come to you
                           —that‟s too
                           passive.
                           ANITA CAMPBELL
                           FOUNDER & CEO,
                           SMALLBIZTRENDS.COM




Image Credit: Aunt Owwee
Image Credit:
                                       winterofdiscontent




Word-of-mouth
marketing has
always been
important.
Today, it‟s more
important than
ever because of the
power of the Internet.

JOE PULIZZI & NEWT BARRETT
AUTHORS OF GET CONTENT GET CUSTOMERS                   D
In a way, the Web is like
                your Hollywood agent:
                It speaks for you whenever
                you‟re not around to comment.




                 CHRIS BROGAN & JULIEN SMITH
                 AUTHORS OF TRUST AGENTS




Image Credit:
gavinj1984
Image Credit:
                        CarbonNYC




For business,
our Internet
love affair was
a gift from the
gods.
GARY VAYNERCHUK
AUTHOR OF
THE THANK YOU ECONOMY
101 Awesome Marketing Quotes
Good content
should be at the
heart of your
strategy, but it is
equally important
to keep the display
context of that
content in mind as
well.
TIM FRICK
AUTHOR OF RETURN ON ENGAGEMENT


                                 Image Credit: Lee Ann L.
No matter what or
whom we‟re talking
about, from movies
to chiropractors to
books to financial
planners, the
consumer hankers
after specialization.

SUSAN FRIEDMANN
AUTHOR OF RICHES IN NICHES
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
To trust agents,
hyperlinks are the
twenty-first-century
equivalent of the
name-dropper.

CHRIS BROGAN & JULIEN SMITH
AUTHORS OF TRUST AGENTS
101 Awesome Marketing Quotes
Image Credit:
                                  Nisha A




Marketers need to build digital
relationships and reputation
before closing a sale.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
Image Credit:
                                        By PinkMoose




…as you‟ve noticed,
people don‟t want to
be sold.

What people do want is
news and information
about the things they
care about.
LARRY WEBER
AUTHOR OF MARKETING TO THE SOCIAL WEB
You want to invent new ideas,
not new rules.
DAN HEATH
MARKETING SPEAKER
CO-AUTHOR OF MADE TO STICK


                             Image Credit:
                             doug88888
Businesses should
follow
and learn from others‟
successes and failures
in order to better
understand and predict
their own.
BEN MEZRICH
AUTHOR OF THE ACCIDENTAL BILLIONAIRES


                                        Image Credit:
                                        Menina Dedê
                                                TWEET QUOTE!
Companies are
                       learning that it‟s
                       much better to offer
                       customers a place
                       to give direct
                       feedback at their
                       virtual doorstep
                       than to ignore
                       complaints and let
                       them crop up
                       everywhere.
                       BRIAN REICH & DAN SOLOMON
                       AUTHORS OF MEDIA RULES!

Image Credit: Artiii
To be successful
and grow your business and
revenues, you must
match the way you market your
products with the way your
prospects learn about
and shop for your products.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
Image Credit: Ziębol




Smartphones are
reinventing the connection
between companies
and their customers.
RICH MINER
PARTNER, GOOGLE VENTURES
CO-FOUNDER, ANDROID
Understand the key factors
              in the math behind
              viral marketing, and use those
              to figure out what it            DAVID SKOK
                                               GENERAL PARTNER,
              takes to get viral growth.       MATRIX PARTNERS




Image Credit: Woodlouse
You‟ve probably
got a device on
you that can shoot
decent video,
so what‟s stopping
you?

Capture and share
some moments.
STEVE GARFIELD
VIDEO BLOGGER
AUTHOR OF GET SEEN   Image Credit:
                           KTVee
Think like a
            customer.
                    PAUL GILLIN
AUTHOR OF THE NEW INFLUENCERS




                                  Image Credit: decafinat
Effective
engagement is
inspired by the
empathy that
develops simply
by being human.
BRIAN SOLIS
PRINCIPAL, ALTIMETER GROUP
AUTHOR OF ENGAGE!


                               Image Credit:
                             EUSKALANATO
Image Credit:
 Franco Folini
We‟re all learning here;
 the best listeners will
 end up the smartest.


CHARLENE LI & JOSH BERNOFF
AUTHORS OF GROUNDSWELL




                             Image Credit:
                                  dsassoi
Marketing isn‟t magic.
There is a science to it.
DAN ZARRELLA
SOCIAL MEDIA SCIENTIST
HUBSPOT
Holding back
technology to
preserve broken
business models is
like allowing
blacksmiths to veto
the internal
combustion engine in
order to protect their
                      DON TAPSCOTT & ANTHONY D. WILLIAMS
horseshoes.           AUTHORS OF WIKINOMICS
Image Credit: greeka




             The future of business
             is social.




EET EBOOK!


                             BARRY LIBERT
                             AUTHOR OF SOCIAL NATION
                             CEO, MZINGA
Keep your eye out for
                         hot topics and trends.
                          The media is constantly
                                  looking for timely
                                     stories.
                                        JIM KUKRAL
                                        MARKETING SPEAKER
                                        AUTHOR OF ATTENTION!




Image Credit: motograf
Traditional methods
of sales prospecting
are grossly inefficien

JILL KONRATH
SALES KEYNOTE SPEAKER
AUTHOR OF SNAP SELLING




                         Image Credit: dominiqu
I can take what
                              I learned from
                              writing articles,
                              educate a new
                              audience with
                              a new channel,
                              and leapfrog
                              other
                              companies
                              who aren‟t
                              embracing this
                              now.
                              BRIAN J. CARROLL
                              CEO, INTOUCH
Image Credit: John Vetterli
By publishing
content that shows
buyers you
understand their
problems and can
show them how to
solve them, you
build credibility.
ARDATH ALBEE
AUTHOR OF EMARKETING STRATEGIES
FOR THE COMPLEX SALE
Already, companies
that speak in the
language of the
pitch,the dog-and-pony
show, are no longer
speaking
to anyone.
THE CLUETRAIN MANIFESTO




                          Image Credit: Dottie Mae
Authenticity, honesty, and personal
voice underlie much of what‟s
successful on the Web.           RICK
                   CO-AUTHOR THE CLUETRAIN MAN
Your organization
is becoming hyperlinked.
Whether you like it or not.
It‟s bottom-up; it‟s unstoppable.
                     DAVID WEINBERGER
                     AUTHOR OF EVERYTHING IS MISCELLANEOUS
When all you‟ve got is a hammer,
               bad service looks like a nail.
                                    DOC SEARLS
                                    JOURNALIST
                                    CO-AUTHOR OF
                                    THE CLUETRAIN MANIFESTO




TWEET EBOOK!
Take two ideas
and put them
together to make
one new idea.
After all, what is a
Snuggie but the
mutation of a
blanket and a
robe?
JIM KUKRAL
MARKETING SPEAKER
AUTHOR OF ATTENTION!
Recognize
that
giveaway
items serve
as silent
ambassador
s, reinforcing
your Expert
Identity—
choose them
carefully!
SUSAN FRIEDMANN
AUTHOR OF RICHES IN NICHES
Image Credit: BlakJakDavy
                            DAVID SITEMAN GARLAND
                            HOST OF THE RISE TO THE
                            TOP




      Money
      follows
      passion—
      not the other
      way around.                         TWEET EBOOK!
For many businesses,
the fear behind their social media reluctance
isn‟t just fear of failure but of blame and
accountability—both individual and collective.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION!
Companies need to lighten up and take
themselves less seriously.
They need to get
a sense of humor.
THE CLUETRAIN MANIFESTO
101 Awesome Marketing Quotes
By listening,
marketing will re-learn
how to talk.
DOC SEARLS & DAVID WEINBERGER
CO-AUTHORS OF THE CLUETRAIN MANIFESTO
Companies need
connections to thei
markets to create
long-term loyalty.




CHARLENE LI & JOSH BERNOFF
AUTHORS OF GROUNDSWELL
There‟s a lot of fear-
mongering about
“losing control” of
your brand online,
when, in fact, you‟ve
got control over as
much as you always
have: how you
present your
business and how
you act.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION
Be passionate
about the culture and
the business, and
remain positive,
because it inspires
others.
BARRY LIBERT
AUTHOR OF SOCIAL NATION
CEO, MZINGA
Good is the enemy of
great... The vast majorit
of good companies
remain just that—good,
but not great.
                          JIM COLLI
             AUTHOR OF GOOD TO GRE




                       Image Credit: Charles
Those who build
and perpetuate mediocrity…
are motivated more by
the fear of being left behind.



   JIM COLLINS
   AUTHOR OF GOOD TO GREAT
…one way to
sell a consumer
something in
the future is
simply to get his
or her
permission in   SETH GODIN
                AUTHOR OF PERMISSION MARKETING

advance.
In this age of
microblogging
and two-second
sound bites,
almost no one
has the attention
span, or time, to
read more than a
few sentences.
TIM FRICK
AUTHOR OF RETURN ON ENGAGEMENT
Once you have
your questions
and stories, map
them to the
buying process—
just as your
prospect will
experience them.
ARDATH ALBEE
AUTHOR OF EMARKETING
STRATEGIES FOR THE COMPLEX
SALE
What we really need is
a mindset shift that will
make us relevant to
today‟s consumers, a
mindset shift from
„telling & selling‟ to
building relationships.
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER
PROCTER & GAMBLE
It no longer makes economic sense to
send an advertising message to the
many in hopes of persuading the few.
M. LAWRENCE LIGHT
FORMER CHIEF MARKETING OFFICER
MCDONALDS
When you break down
all the fluff,
there are two ways to
promote and market
your business: dumber,
slower, and
expensive—or smarter,
faster, and cheaper.
DAVID SITEMAN GARLAND
HOST OF THE RISE TO THE
TOP
RAND FISHKIN
                FOUNDER, SEOMOZ


There is no black magic
to successfully attracting
customers via the Web.
101 Awesome Marketing Quotes

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101 Awesome Marketing Quotes

  • 1. 101 Marketing Quotes @HubSpot TWEET EBOOK!
  • 2. If you wait until there is another case study in your industry, you will be too late. SETH GODIN KEYNOTE SPEAKER AUTHOR OF PERMISSION MARKETING TWEET EBOOK!
  • 3. People share, read and generally engage more with any type of content when it‟s surfaced through friends & people they know and trust. MALORIE LUCICH FACEBOOK SPOKESPERSON
  • 4. No matter what, the very first piece of social media real estate I‟d start with is a blog. CHRIS BROGAN KEYNOTE SPEAKER FOUNDER, NEW MARKETING LABS
  • 5. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. DAVID MEERMAN SCOTT MARKETING STRATEGIST AUTHOR OF THE NEW RULES OF MARKETING AND PR
  • 6. Increasingly, the mass marketing is turning into a mass of niches. CHRIS ANDERSON AUTHOR OF THE LONG TAIL
  • 8. Remarkable social media content and great sales copy are pretty much the same —plain spoken words designed to focus on the needs of the reader, listener, or viewer. BRIAN CLARK FOUNDER, COPYBLOGGER
  • 9. The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. DAN ZARRELLA SOCIAL MEDIA SCIENTIST HUBSPOT
  • 10. Bring the best of your authentic self to every opportunity. JOHN JANTSCH AUTHOR OF DUCT TAPE MARKETING
  • 11. There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there. DARREN ROWSE FOUNDER, PROBLOGGER Image Credit: Hryck
  • 12. Your culture is your brand. TONY HSIEH CEO, ZAPPOS.COM TWEET EBOOK!
  • 13. Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. LAURA FITTON FOUNDER, ONEFORTY.COM
  • 14. You can‟t just ask customers what they want and then try to give that to them. By the time you get it built, they‟ll want something new. STEVE JOBS CEO, APPLE
  • 15. The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. TIM O‟REILLY & SARAH MILSTEIN CO-AUTHORS OF THE TWITTER BOOK
  • 16. TWEET QUOTE! Clarity trumps persuasion. DR. FLINT MCGLAUGHLIN DIRECTOR, MECLABS
  • 17. Don’t be afraid to get creative and experiment with your marketing. MIKE VOLPE CHIEF MARKETING OFFICER HUBSPOT
  • 18. You need the kind of objectivity that makes you forget everything you‟ve heard, clear the table, and do a factual study like a scientist would. STEVE WOZNIAK CO-FOUNDER, APPLE
  • 20. …the Internet has turned what used to be a controlled, one- way message into a real-time dialogue with millions. DANIELLE SACKS WRITER, FAST COMPANY
  • 21. In today‟s information age of Marketing and Web 2.0, a company‟s website is the key to their entire business. MARCUS SHERIDAN AUTHOR OF THE SALES LION BLOG MARKETING SPEAKER
  • 22. The way you can understand all of the social media is as the creation of a new kind of public space. DANAH BOYD SOCIAL MEDIA RESEARCHER MICROSOFT
  • 24. D What makes content engaging is relevancy. You need to connect the contact information with the content information. GAIL GOODMAN PRESIDENT & CEO CONSTANT CONTACT
  • 25. Give them quality. That's the best kind of advertising. MILTON HERSHEY FOUNDER THE HERSHEY CHOCOLATE COMPANY
  • 26. More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth. GARY VAYNERCHUK AUTHOR OF THE THANK YOU ECONOMY
  • 28. For corporate marketers, podcasting is low-hanging fruit. PAUL GILLIN AUTHOR OF THE NEW INFLUENCERS
  • 30. Institutions that once had to go through media to deliver information are now themselves media. ANDREW NACHISON FOUNDER, WE MEDIA Image Credit: chris.corwin
  • 31. Before you create any more “great content,” figure out how you are going to market it first. JOE PULIZZI & NEWT BARRETT AUTHORS OF GET CONTENT GET CUSTOMERS Image Credit:cadfael1979
  • 32. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM Image Credit: RangerRick
  • 33. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. BRIAN HALLIGAN CO-AUTHOR OF INBOUND MARKETING CHIEF EXECUTIVE OFFICER, HUBSPOT
  • 34. Image Credit: D notashamed Understand why and how your audience uses technology and then start trying to align your communications efforts. BRIAN REICH & DAN SOLOMON AUTHORS OF MEDIA RULES! D
  • 35. Audiences everywhere are tough. They don‟t have time to be bored or brow beate by orthodox, old fashioned advertising. CRAIG DAVIS
  • 36. The attention economy is not growing, which means we have to grab the attention that someone else has today. BRENT LEARY CO-FOUNDER, CRM ESSENTIALS Image Credit: Sidereal
  • 37. Image Credit: Jeremy Brooks We have embarked upon the world‟s largest and longest cocktail party, and every issue imaginable is up for grabs. GEOFFREY MOORE AUTHOR OF DEALING WITH DARWIN D
  • 38. Social media are tools. Real time is a mindset. DAVID MEERMAN SCOTT MARKETING STRATEGIST AUTHOR OF THE NEW RULES OF MARKETING AND PR Image Credit: stockerre
  • 39. Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. JOHN BATTELLE FOUNDER FEDERATED MEDIA PUBLISHING Image Credit: MicMacPics1
  • 40. Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN Image Credit: lhalstead
  • 41. Search, a marketing method that didn‟t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. JOHN BATTELLE JOURNALIST FOUNDER, FEDERATED MEDIA PUBLISHING
  • 42. For the past 10 years, corporations have been trained that they should use all the different media... But the Internet is becoming the umbrella. LARRY WEBER AUTHOR OF MARKETING TO THE SOCIAL WEB Image Credit: D Unlimited
  • 43. Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time. AARON WALL AUTHOR OF THE SEOBOOK BLOG
  • 44. You can‟t expect to just write and have visitors come to you —that‟s too passive. ANITA CAMPBELL FOUNDER & CEO, SMALLBIZTRENDS.COM Image Credit: Aunt Owwee
  • 45. Image Credit: winterofdiscontent Word-of-mouth marketing has always been important. Today, it‟s more important than ever because of the power of the Internet. JOE PULIZZI & NEWT BARRETT AUTHORS OF GET CONTENT GET CUSTOMERS D
  • 46. In a way, the Web is like your Hollywood agent: It speaks for you whenever you‟re not around to comment. CHRIS BROGAN & JULIEN SMITH AUTHORS OF TRUST AGENTS Image Credit: gavinj1984
  • 47. Image Credit: CarbonNYC For business, our Internet love affair was a gift from the gods. GARY VAYNERCHUK AUTHOR OF THE THANK YOU ECONOMY
  • 49. Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. TIM FRICK AUTHOR OF RETURN ON ENGAGEMENT Image Credit: Lee Ann L.
  • 50. No matter what or whom we‟re talking about, from movies to chiropractors to books to financial planners, the consumer hankers after specialization. SUSAN FRIEDMANN AUTHOR OF RICHES IN NICHES
  • 58. To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper. CHRIS BROGAN & JULIEN SMITH AUTHORS OF TRUST AGENTS
  • 60. Image Credit: Nisha A Marketers need to build digital relationships and reputation before closing a sale. CHRIS BROGAN KEYNOTE SPEAKER FOUNDER, NEW MARKETING LABS
  • 61. Image Credit: By PinkMoose …as you‟ve noticed, people don‟t want to be sold. What people do want is news and information about the things they care about. LARRY WEBER AUTHOR OF MARKETING TO THE SOCIAL WEB
  • 62. You want to invent new ideas, not new rules. DAN HEATH MARKETING SPEAKER CO-AUTHOR OF MADE TO STICK Image Credit: doug88888
  • 63. Businesses should follow and learn from others‟ successes and failures in order to better understand and predict their own. BEN MEZRICH AUTHOR OF THE ACCIDENTAL BILLIONAIRES Image Credit: Menina Dedê TWEET QUOTE!
  • 64. Companies are learning that it‟s much better to offer customers a place to give direct feedback at their virtual doorstep than to ignore complaints and let them crop up everywhere. BRIAN REICH & DAN SOLOMON AUTHORS OF MEDIA RULES! Image Credit: Artiii
  • 65. To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. BRIAN HALLIGAN CO-AUTHOR OF INBOUND MARKETING CHIEF EXECUTIVE OFFICER, HUBSPOT
  • 66. Image Credit: Ziębol Smartphones are reinventing the connection between companies and their customers. RICH MINER PARTNER, GOOGLE VENTURES CO-FOUNDER, ANDROID
  • 67. Understand the key factors in the math behind viral marketing, and use those to figure out what it DAVID SKOK GENERAL PARTNER, takes to get viral growth. MATRIX PARTNERS Image Credit: Woodlouse
  • 68. You‟ve probably got a device on you that can shoot decent video, so what‟s stopping you? Capture and share some moments. STEVE GARFIELD VIDEO BLOGGER AUTHOR OF GET SEEN Image Credit: KTVee
  • 69. Think like a customer. PAUL GILLIN AUTHOR OF THE NEW INFLUENCERS Image Credit: decafinat
  • 70. Effective engagement is inspired by the empathy that develops simply by being human. BRIAN SOLIS PRINCIPAL, ALTIMETER GROUP AUTHOR OF ENGAGE! Image Credit: EUSKALANATO
  • 72. We‟re all learning here; the best listeners will end up the smartest. CHARLENE LI & JOSH BERNOFF AUTHORS OF GROUNDSWELL Image Credit: dsassoi
  • 73. Marketing isn‟t magic. There is a science to it. DAN ZARRELLA SOCIAL MEDIA SCIENTIST HUBSPOT
  • 74. Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their DON TAPSCOTT & ANTHONY D. WILLIAMS horseshoes. AUTHORS OF WIKINOMICS
  • 75. Image Credit: greeka The future of business is social. EET EBOOK! BARRY LIBERT AUTHOR OF SOCIAL NATION CEO, MZINGA
  • 76. Keep your eye out for hot topics and trends. The media is constantly looking for timely stories. JIM KUKRAL MARKETING SPEAKER AUTHOR OF ATTENTION! Image Credit: motograf
  • 77. Traditional methods of sales prospecting are grossly inefficien JILL KONRATH SALES KEYNOTE SPEAKER AUTHOR OF SNAP SELLING Image Credit: dominiqu
  • 78. I can take what I learned from writing articles, educate a new audience with a new channel, and leapfrog other companies who aren‟t embracing this now. BRIAN J. CARROLL CEO, INTOUCH Image Credit: John Vetterli
  • 79. By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility. ARDATH ALBEE AUTHOR OF EMARKETING STRATEGIES FOR THE COMPLEX SALE
  • 80. Already, companies that speak in the language of the pitch,the dog-and-pony show, are no longer speaking to anyone. THE CLUETRAIN MANIFESTO Image Credit: Dottie Mae
  • 81. Authenticity, honesty, and personal voice underlie much of what‟s successful on the Web. RICK CO-AUTHOR THE CLUETRAIN MAN
  • 82. Your organization is becoming hyperlinked. Whether you like it or not. It‟s bottom-up; it‟s unstoppable. DAVID WEINBERGER AUTHOR OF EVERYTHING IS MISCELLANEOUS
  • 83. When all you‟ve got is a hammer, bad service looks like a nail. DOC SEARLS JOURNALIST CO-AUTHOR OF THE CLUETRAIN MANIFESTO TWEET EBOOK!
  • 84. Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe? JIM KUKRAL MARKETING SPEAKER AUTHOR OF ATTENTION!
  • 85. Recognize that giveaway items serve as silent ambassador s, reinforcing your Expert Identity— choose them carefully! SUSAN FRIEDMANN AUTHOR OF RICHES IN NICHES
  • 86. Image Credit: BlakJakDavy DAVID SITEMAN GARLAND HOST OF THE RISE TO THE TOP Money follows passion— not the other way around. TWEET EBOOK!
  • 87. For many businesses, the fear behind their social media reluctance isn‟t just fear of failure but of blame and accountability—both individual and collective. JAY BAER & AMBER NASLUND AUTHORS OF THE NOW REVOLUTION!
  • 88. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. THE CLUETRAIN MANIFESTO
  • 90. By listening, marketing will re-learn how to talk. DOC SEARLS & DAVID WEINBERGER CO-AUTHORS OF THE CLUETRAIN MANIFESTO
  • 91. Companies need connections to thei markets to create long-term loyalty. CHARLENE LI & JOSH BERNOFF AUTHORS OF GROUNDSWELL
  • 92. There‟s a lot of fear- mongering about “losing control” of your brand online, when, in fact, you‟ve got control over as much as you always have: how you present your business and how you act. JAY BAER & AMBER NASLUND AUTHORS OF THE NOW REVOLUTION
  • 93. Be passionate about the culture and the business, and remain positive, because it inspires others. BARRY LIBERT AUTHOR OF SOCIAL NATION CEO, MZINGA
  • 94. Good is the enemy of great... The vast majorit of good companies remain just that—good, but not great. JIM COLLI AUTHOR OF GOOD TO GRE Image Credit: Charles
  • 95. Those who build and perpetuate mediocrity… are motivated more by the fear of being left behind. JIM COLLINS AUTHOR OF GOOD TO GREAT
  • 96. …one way to sell a consumer something in the future is simply to get his or her permission in SETH GODIN AUTHOR OF PERMISSION MARKETING advance.
  • 97. In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences. TIM FRICK AUTHOR OF RETURN ON ENGAGEMENT
  • 98. Once you have your questions and stories, map them to the buying process— just as your prospect will experience them. ARDATH ALBEE AUTHOR OF EMARKETING STRATEGIES FOR THE COMPLEX SALE
  • 99. What we really need is a mindset shift that will make us relevant to today‟s consumers, a mindset shift from „telling & selling‟ to building relationships. JIM STENGEL FORMER GLOBAL MARKETING OFFICER PROCTER & GAMBLE
  • 100. It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. M. LAWRENCE LIGHT FORMER CHIEF MARKETING OFFICER MCDONALDS
  • 101. When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive—or smarter, faster, and cheaper. DAVID SITEMAN GARLAND HOST OF THE RISE TO THE TOP
  • 102. RAND FISHKIN FOUNDER, SEOMOZ There is no black magic to successfully attracting customers via the Web.