#11 IMU: Inbound Marketing Review

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Class 11 of Inbound Marketing University Inbound Marketing Exam Review Professor: Mike Volpe, HubSpot

Actualités & Politique Business

Mike Volpe Twitter: @mvolpe VP of Inbound Marketing @HubSpot

Exam Study Guide Inbound vs. Outbound Marketing Get Found Create Optimize Promote Convert Calls to Action Landing Page Lead Qualifying Email Marketing ,[object Object]

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According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.

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It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.

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Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges. This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification

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Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone. While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change. Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.

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Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content. In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post! Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout

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#11 IMU: Inbound Marketing Review

1. Inbound Marketing Exam Review Professor: Mike Volpe, HubSpot

2. Mike Volpe Twitter: @mvolpe VP of Inbound Marketing @HubSpot

4. Conversion Rates

5. Closed‐Loop Reporting

6. Marketing Measurements

8. Promote

10. Target

11.

12. Blogging

13. Social Media

14. SEO

15.

16. Landing Pages

17. Email

18. Lead Intelligence

19. Lead Mgmt

20. AnalyticsGet Found Convert

21. Get Found - Create Marketing Persona Goals of Blogging Blog Articles eBooks, video, audio, PPT, etc. Commenting on blogs Create content useful & interesting to your persona (not you!)

22. Get Found - Optimize Search engine optimization (SEO) Organic vs.Paid Search How to evaluate keywords On-page vs. Off-page SEO Title tag (page title) Page content & Image Alt text Links (anchor text) Be attractive to Google and people

23. Get Found - Promote Promote content in social media Get more visitors (viral) Get more links for SEO “Be interesting” Make relevant friends by being helpful

24. Get Found - Promote Facebook (business page) Twitter LinkedIn groups Integrate blog with social media Building (your own) community

25. Get Found - Convert Convert visitors into leads Convert leads into sales Offers & Calls to action Landing pages Lead qualifying Email marketing (nurturing) Keep things moving to the next step in the process

26. Get Found - Analyze Compare: What works, what doesn’t? ROI: Was it worth the time/money? Closed-loop marketing/reporting Lead scoring Visitors/leads/sales Conversion rates Measure to understand and improve

27. How do I implement this stuff? Live Webinar: Thursday, June 25th at 3:00pm EDT (GM-5) “How to Implement Inbound Marketing Using HubSpot” Register for the free webinar: http://www.hubspot.com/implement-inbound-marketing 11

28. Who’s ready to pass? Q&A Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

#11 IMU: Inbound Marketing Review

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