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5 Tips to Turn Your Website
 into a Marketing Machine

                  Mike Volpe
                  VP Marketing
                  HubSpot
                  1-800-482-0382 x2
                  mvolpe@hubspot.com
Old = Outbound

Old Marketing
•   Inside Sales
•   Telemarketing
•   Tradeshows
•   Seminars
•   Print Advertising               Sales
•   Direct mail/email               is in
                                   Control
New = Inbound


New Marketing
•   SEO                           Customer
•   Pay per click                   is in
•   Blogging                       Control
•   Buzz Marketing
•   “Smart” Content Mgmt
•   Landing Pages                 Customer
•   Conversion Tools               Shares
•   Sophisticated Analytics        Control
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot
5 Tips To Turn Your Website into a Marketing Machine HubSpot

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5 Tips To Turn Your Website into a Marketing Machine HubSpot

  • 1. 5 Tips to Turn Your Website into a Marketing Machine Mike Volpe VP Marketing HubSpot 1-800-482-0382 x2 mvolpe@hubspot.com
  • 2. Old = Outbound Old Marketing • Inside Sales • Telemarketing • Tradeshows • Seminars • Print Advertising Sales • Direct mail/email is in Control
  • 3. New = Inbound New Marketing • SEO Customer • Pay per click is in • Blogging Control • Buzz Marketing • “Smart” Content Mgmt • Landing Pages Customer • Conversion Tools Shares • Sophisticated Analytics Control