No matter how well your ads, emails and landing pages are performing, they can always be doing better. By not striving for constant improvement you're leaving money on the table and letting your competition eat your lunch. Join this webinar for tips on testing, measuring, and analyzing your marketing programs to improve your lead conversion rate.
This free webinar will cover:
* What marketing programs and program elements to test
* How to convert website visitors into leads with calls to action and landing pages
* Tips for effective calls to action and landing pages
* What marketing metrics to track and how
Download the video at http://www.hubspot.com/marketing-webinars/always-be-testing-webinar-archive/
4. How Do the Best New Companies Market?
1950 - 2000 2000 - 2050
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5. What Is Inbound Marketing?
Process Website Visitors Tools
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• Publish • Content Mgmt
• Promote • Blogging
• Optimize • S i l M di
Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target Convert
C t • Email
• Nurture • Lead Intelligence
• Lead Mgmt
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• Analytics
Customers
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58. HubSpot Customers’ Proven ROI
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
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www.HubSpot.com/ROI
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