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Step-by-Step Marketing CEO Guide

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HubSpot
HubSpot

The document provides guidance on modern marketing strategies in 3 steps: 1) Focus content marketing efforts on creating valuable, easy to understand, prominent and action-oriented blogs, videos, ebooks and other materials. 2) Leverage an integrated marketing system using content, websites, paid advertising, search engine optimization, social media and analytics to generate and nurture leads. 3) Organize marketing teams with digital native specialists focused on content creation, analytics, social media reach and partnerships to implement the modern marketing approach.

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3 Minutes • “Either write something worth reading about or do something worth writing about.” »Ben Franklin
2 Minutes • “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” »Guy Kawasaki
1 Minute • “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.” »Mark Twain
Brian Halligan CEO & Founder, HubSpot Internet + Marketing For CEOs
Who Moved My Chustomers? Step-By-Step New Marketing CEO & The Team CEO Economics
Outbound Marketing
Outbound Marketing Is Dead 800-555-1234 Annoying Salesperson
The Next 50 Years
Step-by-Step Marketing
Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release
Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
Step 3
Step 4 •V •E •P •A
Step 4 • Valuable • Easy • Prominent • Action Oriented
Step 5
New Marketing Team
•D •A •R •C
• Digital Native • Analytical • Reach • Content Creator
Modern Marketing “System” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
Modern Marketing “Org” Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw
CEO’s Role Understand Do or Delegate Transparency Authenticity
Let 1000 Flowers Bloom
Internet Economics
Learn More
Step-by-Step Marketing CEO Guide

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