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Become an Expert in Local Marketing

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As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.

Publié dans : Business, Technologie

Become an Expert in Local Marketing

  1. 1. 1<br />Webinar Starting Soon<br />"Location is a vector against which all factors and metrics will be considered.”<br />- Ken Norton, Google Latitude <br />
  2. 2. How to Become an Expert in Local Marketing<br />Maggie Georgieva<br />HubSpot<br />@mgieva<br />Eric Vreeland<br />HubSpot<br />@vreeland<br />
  3. 3. Housekeeping notes<br />Recording will be sent after the webinar<br />Interact with us using the chat pane here<br />You control the slides!<br />
  4. 4. Questions to get us started<br />Does everyone know what Inbound Marketing is?<br />
  5. 5. Questions to get us started<br />Does everyone know what Inbound Marketing is?<br />What tools do you currently use for online marketing?<br />
  6. 6. Questions to get us started<br />Does everyone know what Inbound Marketing is?<br />What tools do you currently use for online marketing?<br />Which of these are you familiar with:<br />Google Places, Facebook Places, Yelp, Foursquare, Yahoo! Local, Groupon.<br />
  7. 7. Why Inbound Marketing?<br />
  8. 8. Traditional Local Marketing is NOT Working … <br />Traditional Local Advertising<br />
  9. 9. Inbound Marketing is thriving … <br />
  10. 10. Inbound Marketing is thriving … <br />How does this change if your just a small local business?<br />
  11. 11. 4 Keys to Local Marketing Success<br />11<br />Customer Acquisition: Incentives & Tactics<br />Rewarding Loyalty<br />Community Building<br />Bridging Online & Offline Marketing<br />
  12. 12. 12<br />Google Places<br />Places.Google.com<br />
  13. 13. 13<br />
  14. 14. 14<br />Why Is It Important?<br /> You Get on the 1st Page of Search Engine Results!<br />
  15. 15. 15<br />Benefits<br /> 1. GainMore Visibility <br />2. Attract More Traffic<br />3. Level the Playfield<br />4. It’s Free!<br />
  16. 16. 16<br />Next Steps for My Business<br />1. Optimize for Keywords, Image & Video<br />2. Number of Customer Reviews<br />3. Quality of Business Reviews<br />
  17. 17. 17<br />Next Steps for My Business<br />Consider Adding Tags:<br />places.google.com/tags<br />
  18. 18. 18<br />How HubSpot Can Help <br />Identify the Right Keywords<br />
  19. 19. Yahoo Local!<br />19<br />http://listings.local.yahoo.com<br />
  20. 20. Why Is It Important?<br />20<br />Paid Ads<br /># of Reviews<br />
  21. 21. Benefits<br />21<br /> 1. Map Emphasizes Location<br />2. Monitor Reviews<br /> 3. It’s Free!<br />4. Potential to Upgrade to Enhanced Listing and Sponsored Listings<br />
  22. 22. Next Steps<br />22<br />
  23. 23. Next Steps<br />23<br />
  24. 24. Next Steps<br />www.yext.com<br />
  25. 25. 25<br />How HubSpot Can Help <br />Identify Who Is Linking To You<br />
  26. 26. FacebookPlaces:<br />26<br />www.facebook.com/places/<br />
  27. 27. 27<br />
  28. 28. Why Is It Important?<br />28<br />Expand Your Reach!<br />(Facebook users have 130 friends on average.)<br />
  29. 29. Benefits<br />29<br />1. Gain Access to a Bigger Network<br />2. Reach Out Through Mobile<br />3. Spread Deals<br />4. Advertise for Free<br />
  30. 30. Next Steps<br />30<br /> Build Your Facebook Place Page!<br />
  31. 31. 31<br />How HubSpot Can Help <br />Monitor Your Facebook Reach<br />
  32. 32. Yelp<br />32<br />
  33. 33. Why Is It Important?<br />33<br />Which Restaurant Do You Think Is Better?<br />Wisdom of the Crowds<br />
  34. 34. Benefits<br />34<br />1. Manage Reviews<br />2. Encourage Word of Mouth Marketing<br />3. Ability to Create Special Offers and Events<br />
  35. 35. Deal with Negative Reviews<br />35<br /> Story courtesy of blogs.phoenixnewtimes.com<br /> In retrospect, I should have known better than to step foot into Amy's Baking Company<br /> Accusing the unhappy customer of working for the competition, and then labeling him "ugly," “a loser," and “a moron." <br />
  36. 36. Next Steps<br />36<br />Get More Reviews!<br />
  37. 37. How HubSpot Can Help<br />37<br />
  38. 38. Foursquare<br />38<br /><ul><li>6 Million Users
  39. 39. 380,000 Checkins
  40. 40. Even a Checkin from Space</li></ul>www.foursquare.com/businesses/<br />
  41. 41. Why Are They Important?<br />39<br />Brand Loyalty<br />
  42. 42. Benefits<br />40<br />1. Reach Mobile Audience<br />2. Make Visiting Your Business Fun!<br />3. Encourage Loyalty<br />
  43. 43. Next Steps<br />41<br /> Come up with a deal that you think is relevant to your business and type it in the chat pane!<br />
  44. 44. The Power of Collecting Buying<br />42<br />
  45. 45. GroupOn.com<br />43<br />
  46. 46. On-Going SEO for Local Marketing<br />44<br /> Have you really optimized your site for local traffic?<br />
  47. 47. Use Long-Tail Keywords<br />45<br />
  48. 48. See If You Have These Essentials!<br />46<br />Lessons from 3,674,029 websites<br />www.WebsiteGrader.com<br />
  49. 49. Q&A<br />
  50. 50. See How HubSpot’s Entire Software Can Help!<br />48<br />Schedule a Live Custom Demonstration:www.hubspot.com/demo<br />

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