HubSpot customer case study about Colt International, an international industrial company that, in just 3 months of using HubSpot and inbound marketing, increased its overall monthly web traffic 10x and significantly increased its social media reach. View the full case study with video at http://www.hubspot.com/customer-case-studies/bid/11738/International-Industrial-Company-Improves-Web-Traffic-Reach-in-3-Months

1. Customer Case Study:
Colt International Company Improves Web Traffic &
Reach in 3 Months
Founded and still run as a family business, Colt
International offers a wealth of expertise that spans a
variety of different specialties including climate control,
ventilation, solar shading and smoke control -- from
design advice to R&D, manufacturing, installation, and maintenance. Although a fairly
new customer, Colt Manager of Marketing and Communications Gertie Arts sat down
with us in Amsterdam to explain how Colt has already excelled with inbound marketing
and HubSpot in such a short period of time.
HubSpot Results Summary:
Spikes in Social Media & Overall Traffic
• Achieved a 10x increase in overall monthly website traffic
• Grown social media traffic from 0 in January to 900 monthly visits in March
• Generated a 13% overall landing page conversion rate
Challenge:
Keeping Pace With Innovative Marketing
Strategies
As an early adopter of cutting edge marketing tactics and strategies, Colt was one of
the first in its industry to launch its website. Knowing it wanted to stay on top of
emerging marketing innovations, the company realized inbound marketing was the next
step and wanted to find an all-in-one set of tools that was easy to use.

2. Solution:
HubSpot’s Blogging, Analytics & Integrated
Platform
Colt knew that blogging would be the easiest part of inbound marketing to
experiment with when the company first began using HubSpot. Gertie loves how
easy it is to create content with the HubSpot Blogging Tool, and uses the Blog
Optimizer to ensure her articles are well optimized for search engines. HubSpot's
Blog Analytics also provide valuable insights about what content her prospects find
most interesting and compelling.
She also relies heavily on HubSpot's Marketing Analytics, using the tool to easily
prove the return-on-investment of Colt's inbound marketing activities in her weekly
meetings with her CEO.
Gertie notes that HubSpot's integrated, all-in-one suite of tools makes inbound
marketing easy. "There are a lot of tools in marketing, and you can use Google
Analytics, and you can use all the marketing tools, but in HubSpot you have
everything in one, and that's very easy," she emphasizes.
While Colt has only been a HubSpot customer for a few months, the company is
committed to utilizing inbound marketing to the fullest, with a plan to implement all
the tools the software has to offer by the end of its first year using HubSpot.
For me, HubSpot is not a software program, but
for me, HubSpot is a tool to get the things I want
to do with marketing done.
The average HubSpot customer gets 4.2x more leads after 5 months of active use of
HubSpot. To find out what type of increases in leads a company with your current lead
volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel through
conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial
or request a customized demonstration.