The document discusses how to become an industry-leading marketing team in 12 months or less. It provides tips on how to help clients through PR, lead generation, social media, and case studies. Specific advice includes using data and personalization to help clients, creating educational resources to generate revenue, and focusing content on thought leadership, branding, and community building. The overall message is on how consultants can provide value and expertise to help clients succeed.
11. 1
PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others
12. #INBOUND14
•
100-2,000 employees
•
$50k per month on FB
•
Digital & mobile focus
•
Direct response oriented
•
Located in North America
ChallengeTarget Market
•
Zero budget
•
Zero trust in ad:tech
•
Crowded space
•
Need to be consistently relevant
•
Innovation & thought leadership
Nanigans
13. #INBOUND14
What can I do?
Blog
Content
Speaking
Ask for $$$
Case studies
Referrals
Logos
31. #INBOUND14
12 tips on partners
1.) Needs/goals: Let them talk for as long as you can
2.) Plan: Have one (or a few)
3.) Reporting/tracking:Show them how to look good
32. #INBOUND14
12 tips on partners
4.) Success: Make them look great
5.) Concerns: Specialize in their concerns/weaknesses
6.) Timing: If it’s not right, it’s not happening
33. #INBOUND14
12 tips on partners
7.) Employment length: Newbies can make a quick impact
8.) Introductions: Help partners know the right people
9.) Resources: They don’t have any
34. #INBOUND14
12 tips on partners
10.) Instantaneous: Always be ready
11.) Honesty: If one bridge gets burned, word gets around
12.) Vision: Show them how you’ll get them to theirs
35. 1
PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others