Content Marketing should be the fuel that drives all the key inbound marketing techniques across web, search,social and email marketing. But this isn’t a secret -- content marketing is now a well-established technique and has become hyper-competitive.
So, the question is: how should your company invest in content marketing so that you can stand out from the noise and make an impact on the bottom line?
In this new research from HubSpot and Smart Insights we summarise data from over 700 marketers across Europe to set a benchmark on how competitive content marketing has become. We suggest where you need to focus your activities if you are to compete and include key insights from the leading industry experts.