Content Marketing should be the fuel that drives all the key inbound marketing techniques across web, search,social and email marketing. But this isn’t a secret -- content marketing is now a well-established technique and has become hyper-competitive. So, the question is: how should your company invest in content marketing so that you can stand out from the noise and make an impact on the bottom line? In this new research from HubSpot and Smart Insights we summarise data from over 700 marketers across Europe to set a benchmark on how competitive content marketing has become. We suggest where you need to focus your activities if you are to compete and include key insights from the leading industry experts.

1. Solved by the Leading
European Industry Experts
TOP CONTENT MARKETING CHALLENGES OF
2015
Driving Content
Marketing Success
IN EUROPE

2. Content marketing is not a new concept.

3. Marketers know that the
consumer is in complete
control of when and
how they buy.

4. So how do marketers compete in a world
where everyone and their mom is trying
their hand at content marketing?

5. Last year, HubSpot & Smart Insights
surveyed marketers across Europe to
find out what was going on with
content marketing.

6. It was so successful,
we did it again this year.

7. It was so successful,
we did it again this year.

8. Then, we shared the results with
top marketing thought leaders
across the globe.

9. Here’s what we learned ...

10. CONTENT MARKETING
is competitive.

11. 97%
of marketers believe in the power
of content marketing.

13. 71%
of businesses are creating more
content in 2015 compared to 2014.

14. 20%
36%
22%

15. Over 25%of companies are
increasing internal headcount for
content marketing ...

16. and 28%are increasing
investment in agency
resources this year.

19. CONTENT MARKETING
is challenging.

20. 68%
Rate their content marketing as
basic or inconsistent.

21. 55%cited concerns
with content quality.

22. 58% cited concerns with content frequency.

23. of businesses
have trouble
measuring content
effectiveness & ROI.
51%

26. CONTENT MARKETING
is effective.

27. Developing a
content marketing
strategy or plan is the
top rated technique
for managing content
marketing at
79%

29. 67%
of marketers deem blog
posts or articles as the most
effective content format.

32. Want more?

33. Download the full report!
See how your content marketing strategy
stacks up against others in your industry.
CLICK TO DOWNLOAD

34. Download the full report!
See how your content marketing strategy
stacks up against others in your industry.
CLICK TO DOWNLOAD