Customer 2.0 - Inbound Marketing with InsideView and Customer Think

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Inbound Marketing:Helping Customers to Find You Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

Marketing is Changing @mvolpe 1950 - 2000 2000 - 2050

Outbound Marketing @mvolpe

Outbound Marketing is Harder @mvolpe 800-555-1234 Annoying Salesperson

What’s Next in Marketing? @mvolpe Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

@mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

$Budget vs. Brains @mvolpe Flickr: Refracted Moments Flickr: Gaetoan Lee$

Inbound Marketing @mvolpe Create Optimize Promote Convert

Inbound Marketing @mvolpe Create Optimize Promote Convert

Publish Everything @mvolpe Blog Podcast Videos Photos Presentations eBooks News Releases

Blogging Attracts More Visitors @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

@mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing Workshop @mvolpe Create Optimize Promote Convert

SEO Tips from Website Grader @mvolpe Lessons from 2,115,631 websites

SEO = Context and Authority @mvolpe Ranking Algorithm:f(n): Context + Authority

On-Page SEO (Context) @mvolpe ,[object Object]

Clean URL

Headers & Content

Description,[object Object]

Blogging Attracts More Links @mvolpe Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Where is Search Going? @mvolpe

Where is Search Going?

Inbound Marketing @mvolpe Create Optimize Promote Convert

It’s NOT About You… Ever @mvolpe HubSpot.com/cartoons

@mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Content Makes You Interesting @mvolpe

@mvolpe Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

Inbound Marketing @mvolpe Create Optimize Promote Convert

@mvolpe Never let website visitors guess what to do next.

No Call to Action @mvolpe

Good Homepage Call to Action @mvolpe

Offer – WIIFM? @mvolpe

Offer – WIIFM? @mvolpe

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Tendances

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The organic reach for brands’ content on Facebook is declining. Marketers now reach just 6% of their fans on Facebook organically! Marketers may spend more money to promote branded content but that would further reduce their social ROI. Brands should instead focus on generating word-of-mouth promotion by enabling C2C interactions promoting the brand. Getting customers to talk about your brand, share their purchases, and write social reviews is the key to a profitable social media strategy. Turning customers into social brand ambassadors is the ultimate social objective marketers.

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Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.

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En vedette

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A recent Octopus Group study of UK marketing directors revealed that changes in the competitive landscape were causing them to lose sleep, with over half stating that differentiation was a major challenge. This webinar will explore: 1) How to use customer insight to formulate a differentiating B2B strategy that strikes the right balance of engaging customers and appeasing internal stakeholders. 2) How to activate differentiating campaigns brilliantly to build brand advocacy quickly.

How to differentiate your brand in B2B

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Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. This free webinar will cover all the basics of search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads online for your business. Topics Include: * How to leverage inbound marketing to generate leads efficiently for your business * How to use SEO, blogs, and social media to drive more website traffic and leads * How to capture more leads with customized calls to action and landing pages * What to measure in your lead generation efforts

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Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit gratis en zeer leerzame B2B marketing webinar op dinsdag 14 december.Tijdens dit webinar werkt spotONvision samen met Mike Volpe, VP Marketing bij Hubspot. In dit B2B marketing webinar leer je in 1 uur (van 3 tot 4 pm) alles over: Hoe je social media kunt integreren in je content marketing strategie Hoe inbound marketing werkt en je de omzet verhoogt met 500% Hoe Hubspot het voor elkaar kreeg om zo succesvol te zijn Tips en trucs voor social media succes

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Content is King: Build Your Brand with Blogging & Email

Blue Sky Factory

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You have fans – so NOW what? Conversion, Landing Pages, Offers The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.

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It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.

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Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges. This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification

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Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone. While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change. Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Organizational Transformation Lead with Culture

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

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Notes de l'éditeur

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