INBOUND EXPERTS WITH LAURA FITTON

1. #INBOUND14
It’s Not About YOU.
Influence, Relationships and Customer-Centric Growth
Laura “@Pistachio” Fitton
Evangelist, HubSpot

2. Deeply silly.
Fiercely optimistic.
Makes things happen from scratch.
@pistachio
LAURAFITTON

3. Image: http://inay.org
#INBOUND14

4. #INBOUND14
1
Influence
-Attract and Serve
-5 Quick Tips

5. #INBOUND14
#INBOUND14
“Do what you love in the service of those who love what you do.”
http://www.stevefarber.com/

6. Influence (was)
Attract attention to yourself

7. Provide attention & value to others
Influence (is)

8. Take Good AMAZING Care of the Network You Already Have
To grow ANY network…
Photo: http://www.flickr.com/photos/harmishhk/

9. Be
Useful.

10. Listen.
Learn.
Care.
Serve.

11. 35
Be
generous.
•
the more you give, the more you get
•
build trust, credibility, & goodwill

12. #INBOUND14

13. Our guiding goal is delighting customers.

14. Influence: 5 Quick Tips
1
DON’T @Tweet Me, Maybe?
2
Ask NOT What Influencers Can Do for You…
3
Don’t touch that RT button!
4
Credit Where Credit’s Due
5
Stay Classy

15. #INBOUND14
DON’T @Tweet Me, Maybe?
Are you @Spamming?

16. #INBOUND14

17. #INBOUND14
(Please tell me you know the next line!?)
Ask Not What Influencers Can Do For You…

19. #INBOUND14
There’s a much better way to share
Don’t Touch That RT Button!

20. PAY COMPLIMENTS:
RT right!
1.
copy/paste
2.
cleanup
3.
edit
4.
append
http://bit.ly/RTright

21. #INBOUND14
Is actually extremely good for you
Credit Where Credit’s Due

22. for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.
THANK THE
@REPORTER

23. #INBOUND14
Support, don’t stalk
Stay Classy

24. #INBOUND14
Don’t cross the line between
OUTREACH
and
STALKING!

25. #INBOUND14
Why @Tweet When You Can @Connect?
DON’T:
•
@Spam
•
Beg for attention
•
Ask for
… a followback
… a RT or share
… an @mention
… help
…“feedback” “check out”
DO:
•
Find their contact info
•
Earn attention
•
Give value and attention
Follow
RT their stuff
Answer their questions
Provide help
Show what’s in it for their audience

26. The Message is the Influencer.
http://twitpic.com/135xaby @JKrums

27. Image: http://inay.org
#INBOUND14

28. #INBOUND14
2
Relationships
-Nurture and develop
-Tell your story through the stories of others

29. build relationships

30. AnytoMany

31. 6.8
BILLION.

33. Tweet Quote!
Make the customer
the hero of your story.
Ann Handley
Chief Content Officer
MarketingProfs
Image Credit: Fotographia Guerilla

34. #INBOUND14
“The Art of Telling Someone Else’s Story”
http://bit.ly/someonesstory

35. #INBOUND14

36. #INBOUND14

37. #INBOUND14
http://www.hubspot.com/customers

38. #INBOUND14

39. #INBOUND14

40. Image: http://inay.org
#INBOUND14

41. #INBOUND14
3
Customer Centric Growth
-Put the customer in the center of everything.
-Only Connect.

42. “Bet youcan’t eat just one!”

43. “Because you’reworth it.”

44. (youshould…)

45. (youshould…)

46. (have you…)

47. “Melts in yourmouth…”
“…not in yourhands”

48. #INBOUND14

49. #INBOUND14
“Only Connect.”
-E.M. Forster

51. #INBOUND14

52. Image: http://inay.org
#INBOUND14

53. #INBOUND14
Thank you.

54. Image: http://inay.org
#INBOUND14
Laura Fitton
@Pistachio
Pistachio@HubSpot.com