Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
15. @HubSpot
Profile:
• Professional marketer (VP, Director, Manager)
• Mid-sized company (25-200 employees)
• Small marketing team (1-5 people)
• BComm (BU), MBA (Babson)
• 42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess Mary loves HubSpot because:
• Easy to use tools that make her life easier
• Learn inbound marketing best practices
• Easier reporting to sales and CEO
Marketing Mary
#WorldClassWebinar
18. Address Problems/Pain-points
“10 Common Webinar Mistakes”
“7 Keys to Successful Webinars”
“Benchmarking your Demand
Generation Programs”“5 Best Practices for Virtual
Product Launches”
“Building your social media footprint”“How to Optimise Content Delivery”
“How to Drive Webinar Registration”
23. Clear Title, Strong Graphic
The first line must grab
Clear “Register Now” Button
Short and to-the-point
Use bullets, tease content
Show value of attending
Anatomy of a Great Email
24. Disruptive, upset the status quo
Address a specific pain-point or need
Promise change
Tease or titillate
Short and concise
Read well, phonetically interesting
Feel personal
Email Tip 2 - Craft the Perfect Email
Subject Lines
#WorldClassWebinar
25. Emails without a
sidebar have a 4%
higher click through.
Spiceworks Study 2014
Email Tip 3 - Try Losing the Sidebar
#WorldClassWebinar
26. Email Tip 4 - Promote from Different Angles
#WorldClassWebinar
27. Email Tip 5 - Consistent Creative Across all
Communications
#WorldClassWebinar
29. Social Tip 1 - Create a custom hashtag
Before the webinar
- Custom hashtags allow
people to ask questions
and contribute to the
webinar
- Include the hashtag in
all social media updates,
email promotion, and in
slide footers
#WorldClassWebinar
30. Social Tip 2 - Make it easy to share your
webinar
- Top tool: https://clicktotweet.com/
#WorldClassWebinar
31. Social Tip 3 - Add it to Email Signatures
across the Organisation
Run a competition
to see who gets
the most sign ups!
#WorldClassWebinar
32. Integrate Social Media
Applications onto
confirmation pages
Enable registrants to put
webinar on their
business calendar
Social Tip 4 - Integrate Social Media Applications
#WorldClassWebinar
33. Social Tip 5 - Use LinkedIn in B2B
- Publish a blog post on LinkedIn to build some buzz around your
webinar.
- Use the search function in LinkedIn to find relevant and active
groups to promote your webinar in.
#WorldClassWebinar
34. Social Tip 6 - Update your social media
images
- Update cover
images on social
media to draw
even more
attention to your
webinar
#WorldClassWebinar