Understanding the buyer’s contexts is how you can best help your prospects, whether they need your help and whether they want it. It’s how you can open your prospects eyes to a better world -- when they’ll start to believe that you can help them overcome their challenges and achieve their goals --- all within the right timeline and budget.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll in the course here: http://hubs.ly/H04gdC00