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4 WAYS TO
ENGAGE
MILLENNIALS
IN YOUR
NONPROFIT’S
WORK.
WELCOME!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
Empowering pe...
THIS
IS
NOT
WHY
WE
ARE
HERE.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
NEITHER
IS THIS.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
THIS
IS.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
WHAT (ALL)
DONORS WANT.
Cygnus Donor Survey
1.  Report of impact
2.  How donations will be
used
3.  Stories from
recipient...
NEW SCHOOL
IS ACTUALLY
THE OLDEST
OF SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK?
1

INSPIRE

2

IMPACT

3

INCENTIVIZE

4

INVOLVE

(tell stories)
(...
“THOSE WHO DO
NOT WANT TO
IMITATE
ANYTHING,
PRODUCE
NOTHING”
- SALVADOR DALI
Art director Alexis Persani. Photographer Leo...
INSPIRE (tell stories)
INSPIRATION DOESN’T
COME AT THE END OF THE
JOURNEY.
pire
Ins

Invest
Involve
Interest

Inform
Invite
Identify
@HUBSPOT // ...
INSPIRATION IS WHAT
STARTS THE JOURNEY.
Their	
  Networks	
  

Their	
  Networks	
  

INSPIRED
YOU ARE NOT THE
HERO OF THE STORY.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
STORIES STICK. AND
STORIES SPREAD.
IMPACT (show it)
KEEP FUNDRAISING
STRAIGHTFORWARD.
Tell people a story about a problem their
money can help solve.
Tell them specifically h...
GO BEYOND OUTPUTS.

Outcomes

Impact

Outputs
Inputs

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
PROGRAMS
VS.
FUNDRAISING
VS.
ADMINISTRATION
MUST DIE.

Art director Alexis Persani. Photographer Leo Caillard.
INCENTIVIZE (in/tangible)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
TANGIBLE INCENTIVES.
• 
• 
• 
• 
• 
• 

Rewards
Access
Perks
Matching
Time sensitive
Tax benefits

@HUBSPOT // @BRADYJOSEP...
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
LET TANGIBLE
INCENTIVES
ADD TO THE
GIVING
EXPERIENCE,
NOT BE THE
GIVING
EXPERIENCE.
Art director Alexis Persani. Photograp...
INTANGIBLE INCENTIVES.
• 
• 
• 
• 
• 
• 

Feelings
Connections
Status
Significance
Purpose
Duty

@HUBSPOT // @BRADYJOSEPHS...
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK NOT WHAT
YOUR DONOR
CAN DO FOR
YOU, BUT ASK
WHAT YOU CAN
DO FOR YOUR
DONOR.

Art director Alexis Persani. Photographer...
INVOLVE

(meaningfully)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
“SELF EXPRESSION IS THE
NEW ENTERTAINMENT”
- ARRIANNA HUFFINGTON
Art director Alexis Persani. Photographer Leo Caillard.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK THEM TO
GET INVOLVED
SPECIFICALLY.
MAKE IT EASY
TO GET
INVOLVED
GENERALLY.

Art director Alexis Persani. Photographer ...
4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK?
1

INSPIRE

2

IMPACT

3

INCENTIVIZE

4

INVOLVE

(tell stories)
(...
MILLENNIAL
IMPACT REPORT.
FREE TOOLKIT.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
THANK YOU!
@BRADYJOSEPHSON

brady@charityexpress.com
Empowering people to act on the human spirit of charity.

@HUBSPOT //...
4 TRENDS AFFECTING
MILLENNIALS AND
GIVING.
1

GIVING TOGETHER.

2

GAMIFICATION.

3

BENEVOLENT BUSINESS.

4

TRACKING.
@H...
GIVING TOGETHER.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
GAMIFICATION.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GAMIFICATION.
BENEVOLENT BUSINESS.
BENEVOLENT BUSINESS.
TRACKING.
TRACKING.
4 Ways To Engage Millennials with Your Nonprofits Work
4 Ways To Engage Millennials with Your Nonprofits Work
4 Ways To Engage Millennials with Your Nonprofits Work
4 Ways To Engage Millennials with Your Nonprofits Work
4 Ways To Engage Millennials with Your Nonprofits Work
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4 Ways To Engage Millennials with Your Nonprofits Work

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Engaging Millennials (ages 20-35) is easier than you think. Learn how to engage this tech savy generation in this webinar.
Millennials are the largest generation in American history, but what do they mean to your nonprofit? Better yet, what does your nonprofit mean to them? In this webinar, based on the latest research from the the Millennial Impact Report findings and examples from organizations doing great work in this area, we'll discuss four areas you can focus on to start engaging Millennials:

Publié dans : Art & Photos, Technologie

4 Ways To Engage Millennials with Your Nonprofits Work

  1. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK.
  2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity. #NPWEBINAR
  3. THIS IS NOT WHY WE ARE HERE. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  4. NEITHER IS THIS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  5. THIS IS. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  6. WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1.  Report of impact 2.  How donations will be used 3.  Stories from recipients Millennial Impact Report 1.  They feel inspired by the nonprofit 2.  Specific examples of how their gift will make an impact 3.  Having their gift matched @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  7. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.
  8. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  9. “THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI Art director Alexis Persani. Photographer Leo Caillard.
  10. INSPIRE (tell stories)
  11. INSPIRATION DOESN’T COME AT THE END OF THE JOURNEY. pire Ins Invest Involve Interest Inform Invite Identify @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  12. INSPIRATION IS WHAT STARTS THE JOURNEY. Their  Networks   Their  Networks   INSPIRED
  13. YOU ARE NOT THE HERO OF THE STORY.
  14. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  15. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  16. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  17. STORIES STICK. AND STORIES SPREAD.
  18. IMPACT (show it)
  19. KEEP FUNDRAISING STRAIGHTFORWARD. Tell people a story about a problem their money can help solve. Tell them specifically how you will use their money to help solve that problem. Ask them for money. Do what you said you would do. Tell them what you did with their money and a story about who they helped.
  20. GO BEYOND OUTPUTS. Outcomes Impact Outputs Inputs @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  21. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  22. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  23. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  24. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  25. PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE. Art director Alexis Persani. Photographer Leo Caillard.
  26. INCENTIVIZE (in/tangible) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  27. TANGIBLE INCENTIVES. •  •  •  •  •  •  Rewards Access Perks Matching Time sensitive Tax benefits @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  28. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  29. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  30. LET TANGIBLE INCENTIVES ADD TO THE GIVING EXPERIENCE, NOT BE THE GIVING EXPERIENCE. Art director Alexis Persani. Photographer Leo Caillard.
  31. INTANGIBLE INCENTIVES. •  •  •  •  •  •  Feelings Connections Status Significance Purpose Duty @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  32. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  33. ASK NOT WHAT YOUR DONOR CAN DO FOR YOU, BUT ASK WHAT YOU CAN DO FOR YOUR DONOR. Art director Alexis Persani. Photographer Leo Caillard.
  34. INVOLVE (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  35. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  36. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  37. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  38. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  39. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  40. “SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON Art director Alexis Persani. Photographer Leo Caillard.
  41. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  42. ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY. Art director Alexis Persani. Photographer Leo Caillard.
  43. 4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK? 1 INSPIRE 2 IMPACT 3 INCENTIVIZE 4 INVOLVE (tell stories) (show it) (in/tangible) (meaningfully) @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  44. MILLENNIAL IMPACT REPORT.
  45. FREE TOOLKIT. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  46. THANK YOU! @BRADYJOSEPHSON brady@charityexpress.com Empowering people to act on the human spirit of charity. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  47. 4 TRENDS AFFECTING MILLENNIALS AND GIVING. 1 GIVING TOGETHER. 2 GAMIFICATION. 3 BENEVOLENT BUSINESS. 4 TRACKING. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  48. GIVING TOGETHER. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  49. GIVING TOGETHER.
  50. GAMIFICATION. @HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
  51. GAMIFICATION.
  52. BENEVOLENT BUSINESS.
  53. BENEVOLENT BUSINESS.
  54. TRACKING.
  55. TRACKING.

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