Is Pay-per-Click advertising gobbling up your marketing budget? How can a small business get ahead of the game without spending a lot on internet ads? Learn how a HubSpot customer cut his PPC by 50% while dramatically increasing traffic, leads and sales to grow his business in an economic downturn.
These slides accompanied a one hour case study webinar featuring Marcus Sheridan, owner of River Pools & Spas, sharing his experiences and insights on how blogging and inbound marketing helped him cut his PPC in half while growing his business.
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Hub spot case study.slash ppc and increase organic traffic learn how river pools & spas did it
1. HubSpot Case Study
Slash PPC & Increase Organic Traffic, Learn
How River Pools & Spas Did It!
Featuring: Marcus Sheridan, Owner, River Pools & Spas
Moderator: Kirsten Knipp, Director Product Evangelism, HubSpot
Image courtesy of newtonfreelibrary on Flickr
2. Housekeeping Items
• Today’s webinar is scheduled to last 1 hour
including Q&A
• All dial-in participants will be muted to enable the
speakers to present without interruption
• Questions can be submitted via the Go To
Webinar ‘Questions’ screen at any time
• Get the slides & a recording of this presentation
approximately 72 hours after we conclude
http://www.hubspot.com/archive--slash-ppc---
increase-organic-traffic
3. About Our Speakers
Marcus Sheridan
Owner, River Pools & Spas
10-year veteran of the pool industry as an
owner of River Pools & Spas. Active small
business sales & marketing blogger at The
Sales Lion.
Kirsten Knipp
Director, Product Evangelism
Professional tech & social media marketer with
experience in telco, semiconductors, enterprise & SMB
software. Recovering hotelier.
@kirstenpetra
4. About HubSpot
Inbound Marketing software
& advice that helps SMB
businesses grow
2006 Founded
2,700+ Customers
98% Retention
140+ Employees
5. About River Pools & Spas
• 2001 | Founded business with growth plan but
with limited marketing skills & training
• 2008 | Top 5% of all in-ground pool companies in
the US, with 20+ employees
• 2009 | Weathered economic downturn and built
the most popular blog in the pool industry … with
inbound marketing
• 2010 | Installed 600+ pools and growing!!
6. Agenda
Discovering Inbound Marketing
Blogging for Results using Keywords
Reducing PPC & Business Impact
Challenges, Lessons Learned & Tips
12. Agenda
Discovering Inbound Marketing
Blogging for Results using Keywords
Reducing PPC & Business Impact
Challenges, Lessons Learned & Tips
13. About Orchestra Gift that Keeps on Giving
Blogging is the
•Blog content SEO value
increases over time
•Blogs let you target specific
interests & segments via
keywords
Image courtesy of lbpuppy on Flickr
15. About OrchestraLong Tail Keywords is Better
Blogging for
1 2
FAQs
First few months
were slow …
Sticking with it … keyword strategy
& analysis ramped blog to #1 in
industry
19. 1 Year + of Inbound Marketing Results …
About Orchestra
Made 2009 a Banner Year & Kept
Growth Possible in a Downturn
20. Agenda
Discovering Inbound Marketing
Blogging for Results using Keywords
Reducing PPC & Business Impact
Challenges, Lessons Learned & Tips
21. Challenges, Lessons Learned & Tips
About Orchestra
1)Start blogging NOW
2)Think like your customers
3)Take control of your website
4)Use PPC as a supplement, not your strategy
5)Invest in learning: watch HubSpot & other
webinars, read marketing blogs & try new things
22. We welcome your questions & feedback
Marcus Sheridan
Owner
riverpoolsmarc@gmail.com
www.riverpoolsandspas.com
www.TheSalesLion.com
P: 804-333-9196
Kirsten Knipp
Director, Product Evangelism
@kirstenpetra
kknipp@hubspot.com
P: 1-617-401-2840
23. Thank you!
Check Out Our Other Webinars
Tuesday, June 8th 11AM EST
Featuring CEO Brian Halligan