Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
HubSpot Training Program for Marketing Agencies<br />Pete Caputa<br />Value Added Reseller Program<br />Sales & Marketing ...
Your Participation, Feedback, Questions are Welcome<br />Ask questions on Gotomeeting. <br />Use @hubspot on Twitter<br />
Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will ...
We’re Confusing our Buyers<br />
What Buyers Are Asking For…<br />5<br />
Really Confusing for Buyers<br />
Fragmented & Inefficient Industry<br />
Most Agencies are Struggling <br />
Agencies Aren’t Good at What They Sell<br />
Very Few Active Retainers Clients<br />
Very Low Dollar Retainers<br />
Very Little Recurring Revenue<br />
Very Few New Clients Per Month<br />
But, Projects are Low Dollars Too! <br />
Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will ...
Would You Like to Help Fix Our Industry!<br />
Fix Yourself Before Fixing Others<br />
Do Well By Doing Good<br />
Ask for Help<br />
Take Your Medicine<br />
Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will ...
Learn how to Predict, Measure & Deliver an ROI<br />22<br />
Add In-Demand Inbound Marketing Services<br />23<br />
Leverage a Proven Inbound Marketing Process<br />24<br />
Leverage a Proven Sales Process<br />25<br />
Implement Efficient Client Consulting Processes<br />26<br />
Learn How to Scale-ably Grow Your Business<br />27<br />
Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will ...
Activity Correlates to Success<br />29<br />
Weekly Email on Thursdays<br />30<br />
Live Webinar: Tuesday @ 1PM EST<br />31<br />
Register for Weekly Class(es) to Get Login<br />32<br />
Some Homework & Recorded Stuff Too…<br />33<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traf...
Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will ...
Implement Trial(s)<br />The only way to learn value of the methodology is by reading and implementing it!<br />http://www....
Request a Consultation with a HubSpot Expert<br />Request a Consultation with a Senior Member of the HubSpot Team to discu...
Request The Learning Center<br />
Eat Your Own Cooking! <br />
Lead with ROI<br />39<br />
Learn the Service Offerings<br />40<br />See All Recommended Services: http://services.hubspot.com<br />
Use Data to Educate Prospects<br />41<br />Webinars: http://www.hubspot.com/partners/sales/<br />
Help Prospects Set Numeric Marketing Goals<br />42<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketi...
Lead Generation as Primary Service Offering<br />     Use Calls to Action to drive traffic to Landing Pages where site vis...
Master Inbound Lead Generation <br />
a score from 0 to 100<br />Customer Happiness Index: CHI<br />spirit; morale; energy; life force<br />= f (               ...
Which Features and Ongoing Activities Matter?<br />Landing Pages, Leads, Lead Tracking<br />Content Management System<br /...
CHI Correlates to Customer Success<br />47<br />
Closed Loop Reporting MeasuresROI<br />     Use Closed Loop Marketing Analytics to determine which marketing activities pr...
Sell Retainers. Then Retain<br />
Let’s Make it Happen! <br />
Request a Consultation with a HubSpot Expert<br />Request a Consultation with a Senior Member of the HubSpot Team to discu...
Prochain SlideShare
Chargement dans…5
×

HubSpot Training Program for Marketing Agencies & Consultants : Reinventing the Marketing Services Industry Together

4 040 vues

Publié le

Kick off webinar discussing the state of the marketing services industry and how we can work together to fix it.

Publié dans : Business, Carrière
  • We all need retainer business. 'Sell Retainers. Then Retain' Nice presentation.
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • I missed the webinar last Tuesday and everything looks clear except the Eat Your Own cookie slide. I do not get that one. :)
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

HubSpot Training Program for Marketing Agencies & Consultants : Reinventing the Marketing Services Industry Together

  1. 1. HubSpot Training Program for Marketing Agencies<br />Pete Caputa<br />Value Added Reseller Program<br />Sales & Marketing Manager<br />@pc4media<br />
  2. 2. Your Participation, Feedback, Questions are Welcome<br />Ask questions on Gotomeeting. <br />Use @hubspot on Twitter<br />
  3. 3. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  4. 4. We’re Confusing our Buyers<br />
  5. 5. What Buyers Are Asking For…<br />5<br />
  6. 6. Really Confusing for Buyers<br />
  7. 7. Fragmented & Inefficient Industry<br />
  8. 8. Most Agencies are Struggling <br />
  9. 9. Agencies Aren’t Good at What They Sell<br />
  10. 10. Very Few Active Retainers Clients<br />
  11. 11. Very Low Dollar Retainers<br />
  12. 12. Very Little Recurring Revenue<br />
  13. 13. Very Few New Clients Per Month<br />
  14. 14. But, Projects are Low Dollars Too! <br />
  15. 15. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  16. 16. Would You Like to Help Fix Our Industry!<br />
  17. 17. Fix Yourself Before Fixing Others<br />
  18. 18. Do Well By Doing Good<br />
  19. 19. Ask for Help<br />
  20. 20. Take Your Medicine<br />
  21. 21. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  22. 22. Learn how to Predict, Measure & Deliver an ROI<br />22<br />
  23. 23. Add In-Demand Inbound Marketing Services<br />23<br />
  24. 24. Leverage a Proven Inbound Marketing Process<br />24<br />
  25. 25. Leverage a Proven Sales Process<br />25<br />
  26. 26. Implement Efficient Client Consulting Processes<br />26<br />
  27. 27. Learn How to Scale-ably Grow Your Business<br />27<br />
  28. 28. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  29. 29. Activity Correlates to Success<br />29<br />
  30. 30. Weekly Email on Thursdays<br />30<br />
  31. 31. Live Webinar: Tuesday @ 1PM EST<br />31<br />
  32. 32. Register for Weekly Class(es) to Get Login<br />32<br />
  33. 33. Some Homework & Recorded Stuff Too…<br />33<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator<br />
  34. 34. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  35. 35. Implement Trial(s)<br />The only way to learn value of the methodology is by reading and implementing it!<br />http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients<br />
  36. 36. Request a Consultation with a HubSpot Expert<br />Request a Consultation with a Senior Member of the HubSpot Team to discuss:<br />http://www.hubspot.com/partners/marketing-agency-consultation-request<br />
  37. 37. Request The Learning Center<br />
  38. 38. Eat Your Own Cooking! <br />
  39. 39. Lead with ROI<br />39<br />
  40. 40. Learn the Service Offerings<br />40<br />See All Recommended Services: http://services.hubspot.com<br />
  41. 41. Use Data to Educate Prospects<br />41<br />Webinars: http://www.hubspot.com/partners/sales/<br />
  42. 42. Help Prospects Set Numeric Marketing Goals<br />42<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator<br />
  43. 43. Lead Generation as Primary Service Offering<br /> Use Calls to Action to drive traffic to Landing Pages where site visitors can complete a form to download a Compelling Offer. <br />43<br />Compelling Offer<br />Call to Action<br />Landing Page<br />
  44. 44. Master Inbound Lead Generation <br />
  45. 45. a score from 0 to 100<br />Customer Happiness Index: CHI<br />spirit; morale; energy; life force<br />= f ( )<br />sticky features, usage, improvement<br />
  46. 46. Which Features and Ongoing Activities Matter?<br />Landing Pages, Leads, Lead Tracking<br />Content Management System<br />Closed Loop CRM Integration, Closed Loop Sales & Marketing Analytics<br />Blogging<br />
  47. 47. CHI Correlates to Customer Success<br />47<br />
  48. 48. Closed Loop Reporting MeasuresROI<br /> Use Closed Loop Marketing Analytics to determine which marketing activities produce traffic, leads and sales. <br />48<br />
  49. 49. Sell Retainers. Then Retain<br />
  50. 50. Let’s Make it Happen! <br />
  51. 51. Request a Consultation with a HubSpot Expert<br />Request a Consultation with a Senior Member of the HubSpot Team to discuss:<br />http://www.hubspot.com/partners/marketing-agency-consultation-request<br />

×