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HubSpot Summer 2010 VAR Show & Tell

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HubSpot Summer 2010 VAR Show & Tell

  1. 1. Brian Halligan @bhalligan HubSpot Summer 2010 Show & Tell
  2. 2. Today’s Agenda •Inbound Marketing Refresher •Halligan’s HubSpot Update •Live Demo •Customer Reactions to New Features •Partner Updates •Where is the puck headed? •Q&A
  3. 3. But first… Thank You!!!!
  4. 4. You are Transforming Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos
  5. 5. Which do you have more of?
  6. 6. HubSpot Works If You Work It
  7. 7. Using HubSpot = More Leads Active Users Limited Users
  8. 8. 1000 1500 2000 2500 3000 500 0 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Emerging Standard Dec-08 Jan-09 Feb-09 HubSpot Customer Growth Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 May 2010 Jan-10 Feb-10 Mar-10 2,800 Customers Apr-10 May-10
  9. 9. R&D Spending
  10. 10. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Web Google Marketing Wordpress Position Radian6 Eloqua IT Guys Analytics Sherpa Gold
  11. 11. HubSpot’s Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing Analytics SALES
  12. 12. Talk Is Cheap Demo!!!
  13. 13. Social Media Monitoring
  14. 14. Social Media Reach
  15. 15. BETA: Social Lead Intelligence
  16. 16. Marketing Integration
  17. 17. BETA: Lead Segmentation
  18. 18. BETA: Email Marketing
  19. 19. "HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked." Jared Mostoller Marketer docSTAR
  20. 20. New: Lead Nurturing
  21. 21. "“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.” Michelle Wickum Director of Marketing SteelMaster Buildings
  22. 22. HubSpot Salesforce.com Integration
  23. 23. Leads API = Any CRM Integration (…or your CRM of choice)
  24. 24. “. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.” Daniel Lynton CEO Lynton Web Solutions
  25. 25. Analytics Help Max Out ROI
  26. 26. We hear you … Faster Load Times Lead Nurturing Status in Leads
  27. 27. What’s next?
  28. 28. Convert
  29. 29. Platformization 3rd Party HubSpot Apps API CRM WEBSITE HubSpot Blogosphere
  30. 30. What’s New for HubSpot Partners?
  31. 31. Formal Partner Training
  32. 32. Strengthen Network Online
  33. 33. Build Networks at First HUG HUG Oct 5 2010 Cambridge, MA •Partner Specific Meeting •Partner Networking Event Tell us what you want at the conference via the ‘HubSpot Certified Partner’ Linkedin Group: http://bit.ly/bk4kmJ
  35. 35. New Service Opportunities
  36. 36. HubSpot VAR All Stars (Beta)
  37. 37. Are you the Next Case Study? http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions- Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership
  38. 38. What’s next for you? Join HubSpot Certified Partners Forum on LinkedIn
  39. 39. Thank You @brianhalligan @pc4media @kirstenpetra