Inbound Marketing presentation by Mike Volpe covering SEO, blogging, social media and lead generation at the AMA Albany.

1. Inbound Marketing 101 Mike Volpe VP Marketing HubSpot Twitter: @mvolpe AMA | Albany, NY | 12 Feb 2009

3. Outbound Marketing 800-555-1234 Annoying Salesperson

4. Inbound Marketing Blog SEO Social Media

8. Where do you get your news?

10. Where to Publish?

12. Tip #2 – SEO 7,900,000,000 (3,000+ per second)

17. Tip #3 – Social Media

20. Build Network - Keyword Search

21. Build Network - Engage Famous People 2,700 followers 1,200 followers

22. Promote Your Content

23. Promote Flattering Content

24. Using Twitter for PR Elapsed Time: 50 Minutes I will call you right now Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet 408 555-1234? I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

25. Tip #4 – Measurement / Case Studies

26. Internet Marketing Scorecard

27. Blog Subscribers & Visitors

28. SEO Ranks

29. Facebook Fans & Activity

30. Traffic, Leads and Customers Visitors from Blogging Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1

37. Budget vs. Brains

38. Thank You! Mike Volpe VP Marketing HubSpot HubSpot Free Trial: www.HubSpot.com/free-trial Liked this presentation? Leave a recommendation for me as a speaker on LinkedIn: www.linkedin.com/in/mikevolpe