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INBOUND Bold Talks: Kathy Sierra
1.
Secrets of the
Whisperers (motivation and gamification)
2.
3.
Operant Conditioning
4.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce Punishment Reinforce
5.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce Rewards Positive Reinforcement
6.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce Rewards Release Rewards Positive Reinforcement Negative Reinforcement
7.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce Rewards Release Most animal training
8.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort But many use punishment Release
9.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort Schools & Animal Training are the same Release
10.
Heated battles in
animal training (and education) over: Which quadrant? What “reinforcement schedule?” Are we incentivizing the right thing? Do we have the right incentives?
11.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce RewardsDiscomfort Most arguments are over WHICH quadrant Release
12.
Missing the bigger,
deeper, crucial question: Should we be using operant conditioning?
13.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce Rewards
14.
Positive Reinforcement (+R) (mostly
rewards) super motivating
15.
The secret is
the reinforcement schedule.
16.
Intermittent Variable Rewards done
right, generate the MOST excitement and engagement
17.
Skinner trained pigeons
to do missile guidance
18.
It stimulates “seeking”
behavior
19.
But...
20.
The Dark Side
21.
it’s very, very
dark
22.
so dark, it
hijacks people’s brains
23.
so dark, it
almost killed my horse so dark, it almost killed my horse
24.
and we’re using
it on people
25.
puzzle solving, drawings,
writing...
26.
Under some conditions,
ANY of the four quadrants can lead to de-motivation
27.
DECREASE behavior INCREASE behavior Positive + (add) Negative – (subtract) +P Add to punish –P Subtract
to punish +R Add to reinforce –R Subtract to reinforce Punishment Reinforce Instead of fighting over how to do THIS:
28.
We should ask
if we should do it... at all. Ever.
29.
30.
31.
32.
33.
“People are not
horses...” the sentence that changed my life:
34.
35.
36.
37.
38.
If treating animals
like animals can do harm
39.
We might want
to be careful with people...
40.
True motivation comes
from: Autonomy Mastery Meaning/Purpose/Relatedness
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