We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It's something we often wonder, not often answer. With the recent passing of one of the greatest poets of our time, Seamus Heaney, we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. In the SlideShare and blog post below, we'll showcase quotes from some of our content heroes and break down what marketers can learn from their advice.

1. Lessons in Content
Creation
From 12 of the Greatest
Innovators of All Time.

2. LESSON 1: CONNECT WITH YOUR
AUDIENCE

3. “When a poem rhymes, when a form generates itself,
when a metre provokes consciousness into new
postures, it is already on the side of life. When a
rhyme surprises and extends the fixed relations
between words, that in itself protests against
necessity. When language does more than enough,
as it does in all achieved poetry, it opts for the
condition of overlife, and rebels at limit.”
- Seamus Heaney

4. LESSON 2: SIMPLIFY
COMPLICATED THINGS

5. “That’s been one of my mantras -- focus and
simplicity. Simple can be harder than
complex: You have to work hard to get your
thinking clean to make it simple. But it’s worth
it in the end because once you get there, you
can move mountains.”
- Steve Jobs

6. LESSON 3: BACK IT UP

7. May I ask whether these pleasing
attentions proceed from the, impulse of
the moment or are the result of previous
study?
- Jane Austen

8. LESSON 4: TRY NEW THINGS

9. “You don’t learn to walk by
following rules. You learn by
doing, and by falling over.”
- Richard Branson

10. LESSON 5: TELL A GREAT STORY

11. “People have forgotten how to tell a
story. Stories don't have a middle or
an end any more. They usually have a
beginning that never stops beginning.”
- Steven Spielberg

12. LESSON 6: BE REMARKABLE

13. “If you would not be forgotten, as soon as
you are dead and rotten, either write
things worth reading, or do things worth
the writing.”
- Benjamin Franklin

14. LESSON 7: TEST, TEST, TEST!

15. “What this power is I cannot say; all I know is
that it exists and it becomes available only
when a man is in that state of mind in which
he knows exactly what he wants and is fully
determined not to quit until he finds it.”
- Alexander Graham Bell

16. LESSON 8: PRACTICE MAKES
PERFECT

17. “Iron rusts from disuse; water loses its
purity from stagnation ... even so does
inaction sap the vigor of the mind.”
- Leonardo Da Vinci

18. LESSON 9: TAKE TIME OUT TO
THINK IT OUT

19. “Thinking is the hardest work
there is, which is probably the
reason why so few engage in it.”
- Henry Ford

20. LESSON 10: JUST GET IT DONE.

21. “It always seems impossible until it’s done.”
- Nelson Mandela

22. LESSON 11: QUALITY OVER QUANTITY

23. “You ask me why I do not write something... I
think one’s feelings waste themselves in
words, they ought all to be distilled into
actions and into actions which bring
results.”
- Florence Nightingale

24. LESSON 12: CREATE MARKETING
PEOPLE LOVE

25. “Off with you! You're a happy fellow, for
you'll give happiness and joy to many
other people. There is nothing better or
greater than that!”
- Beethoven

26. GET OUR TREASURE CHEST OF
REMARKABLE IDEAS
It includes:
• The ultimate swipefile of
inspirational content ideas from
over thirty content marketing
experts
• The little book of remarkable
ideas – the guide to creating
your own remarkable content
DOWNLOAD IT NOW
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