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Sneak Peek! SEO: Past, Present, and Future

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SEO used to be treated like a game. You'd stuff keywords into your page titles, meta descriptions, header tags, content, and image ALT text, and you'd be set. But the rules of the game have changed.

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Sneak Peek! SEO: Past, Present, and Future

  1. 1. Sneak Peek!
  2. 2. BACK IN THE DAY, was all about 2 THINGS:
  3. 3. Keywords On-Page SEO •Keywords •Page Title •Title Tags Off-Page SEO
  4. 4. Keywords & Links On-Page SEO Off-Page SEO •Keywords •Page Title •Title Tags •Inbound links •Inbound links •Inbound links
  5. 5. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT...
  6. 6. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT... KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
  7. 7. AND AMASSED AS MANY INBOUND LINKS AS POSSIBLE. j
  8. 8. j j j j j j j j j j j j jj j jj j ALL OF THE LINKS!!! j jj j j j jjj jj j j j j j j jj j j j jj j j jj j j j j jj j j jj j j j j j j j j jj j j j j
  9. 9. SEO worked,
  10. 10. SEO worked, but something didn’t feel right.
  11. 11. SEO was treated like a game.
  12. 12. SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEO was about quantity,
  13. 13. THE ANSWER TO YOUR QUESTION SEO was about quantity, not quality.
  14. 14. SEO focused on search engines,
  15. 15. U U U SEO focused on search engines, instead of searchers.
  16. 16. SEO was too cookie-cutter. #4
  17. 17. TODAY, is all about CREATING & PERSONALIZING unique USER EXPERIENCES.
  18. 18. WANT TO LEARN MORE?
  19. 19. Download our free guide!
  20. 20. More Resources
  21. 21. Thanks.

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