Sneak Peek! SEO: Past, Present, and Future

•

4 j'aime•13,608 vues

SEO used to be treated like a game. You'd stuff keywords into your page titles, meta descriptions, header tags, content, and image ALT text, and you'd be set. But the rules of the game have changed. Grab the ebook to learn more >> http://hub.am/18GWn4b

Marketing

BACK IN THE DAY,

was all about

2 THINGS:

Keywords
On-Page SEO
•Keywords
•Page Title
•Title Tags

Oﬀ-Page SEO

Keywords & Links
On-Page SEO

Oﬀ-Page SEO

•Keywords
•Page Title
•Title Tags

•Inbound links
•Inbound links
•Inbound links

To “win” at SEO,
YOU STUFFED KEYWORDS
INTO CONTENT...

To “win” at SEO,
YOU STUFFED KEYWORDS
INTO CONTENT...
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KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS

AND AMASSED AS MANY
INBOUND LINKS AS POSSIBLE.

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ALL OF THE LINKS!!!
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SEO worked, but something
didn’t feel right.

SEARCH RESULT
SEARCH RESULT
SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEO was about quantity,

THE ANSWER TO YOUR QUESTION

SEO was about quantity,
not quality.

U

U

U

SEO focused on search
engines, instead of searchers.

TODAY,

is all about
CREATING & PERSONALIZING

unique USER EXPERIENCES.

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4. Keywords & Links On-Page SEO Oﬀ-Page SEO •Keywords •Page Title •Title Tags •Inbound links •Inbound links •Inbound links

5. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT...

6. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT... KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS

7. AND AMASSED AS MANY INBOUND LINKS AS POSSIBLE. j

8. j j j j j j j j j j j j jj j jj j ALL OF THE LINKS!!! j jj j j j jjj jj j j j j j j jj j j j jj j j jj j j j j jj j j jj j j j j j j j j jj j j j j

9. SEO worked,

10. SEO worked, but something didn’t feel right.

11. SEO was treated like a game.

12. SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEO was about quantity,

13. THE ANSWER TO YOUR QUESTION SEO was about quantity, not quality.

14. SEO focused on search engines,

15. U U U SEO focused on search engines, instead of searchers.

16. SEO was too cookie-cutter. #4

17. TODAY, is all about CREATING & PERSONALIZING unique USER EXPERIENCES.

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