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How Small Businesses Can Generate Leads with HubSpot

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HubSpot
HubSpot

Webinar presented by Brian Halligan on how small businesses can use HubSpot and inbound marketing to generate leads online.

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Brian Halligan @bhalligan bhalligan@hubspot.com Small Business Lead Generation
Marketing Transformation 6 Steps To Lead Gen Nirvana Organizing For Success Entrepreneurial Economics Who Is HubSpot?
Traditional Marketing
Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
The Market Is Here Now
Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6
6 Steps To Lead Gen Nirvana
Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x
Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x
Step 3 http://app.hubspot.com/sm/feeds?portalId=53
Step 4 You Gotta Give To Get x
Step 5 z y y2
Step 6
Organizing For Success
• Conformity Reigns…Exceptions Rule
Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
…Be Yourself …Remember Your Parents
Entrepreneur Economics
1950 - 2000 2000 - 2050
100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 Opportunity 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
Who Is HubSpot? 26
1. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
2. Emerging Industry Standard 2500 2000 1500 1000 500 0
3. Thought Leaders
Learn More www.hubspot.com/demo

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