Social Media 201: How to Use Social Media Sites to Increase Traffic
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This document provides an overview of using social media sites like blogs, Twitter, Facebook, and YouTube to increase traffic to an ecommerce site. It outlines goals and to-do lists for each social media channel. The goals are to increase site traffic, engage customers, and drive them back to the main site. The to-do lists recommend setting up accounts, committing to regular posting and engagement, and measuring results over time.
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Social Media 201: How to Use Social Media Sites to Increase Traffic
- 1. SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic A Practical Ecommerce and HubSpot Webinar January 12, 2010
- 2. Armando Roggio Contributing Editor @ecommerceboy
- 3. Jeanne Hopkins Director of Marketing @jeannehopkins
- 7. The Medium is the Message
- 8. Webinar Agenda • Blogs/Value Content • Microblogs, i.e.; Twitter • Social Networks, i.e.; Facebook, LinkedIn • Sharing Sites, i.e.; YouTube
- 9. Nature and Behavior • Permission centric • Engage, marketing, • Listen, • Customer focused not • Respond and trust, company focused • Invest, • As much about listening • Measure is as important as doing • Scalable
- 10. Blog and Value Content Goals • Increase site traffic • Create content for other social media activities
- 20. Blogging To-Do List • Get a blog • Commit to post regularly • Commit to listen for 10 minutes a day • Commit to respond (comment on other’s posts) • Commit to measure for one year • Commit to have more then one blog if, needed
- 22. Microblogging Goals • Get followers • Get retweeted • Increase site traffic
- 23. @skateboardscom
- 27. Microblogging To-Do List • Get a Twitter account • Follow everyone who follows you • Use Twitterfeed, Ping.fm, or Facebook to post for you • Commit to read ten tweets each day • Retweet and respond for 10 minutes each day
- 29. Social Networking Goals • Get fans • Integrate with your blog and/or store • Create an application • Drive traffic to your store
- 34. Social Networking To-Do List • Get a Facebook page • Get a LinkedIn Account • Add an RSS feed from your blog/store • Connect your Facebook page LinkedIn account to your Twitter account • Commit to developing at least one simple application this year • Commit 30 minutes a day to posting and reading on Facebook or LinkedIn
- 35. Questions About Social Networking
- 36. Sharing Goals • Create reusable content • Drive traffic to your store
- 41. Sharing To-Do List • Get a YouTube and Flickr accounts • Launch a Flickr contest • Create at least one YouTube video each month • Post your images and videos – On your blog – On your store – On your Facebook page – In your Twitter Feed