Blue Mango Learning Systems, a software documentation company, used HubSpot inbound marketing to increase both its lead generation flow and revenue.

1. Blue Mango learning Systems!
Case study!

2. Blue Mango learning Systems!
KEY
RESULTS
• Increased Revenue by 80%
• Attracted 1000 leads
in 6 months
• Grew Organic Traffic by
60% in 7 Months
ABOUT:
Blue
Mango
Learning
Systems
is
a
small
company
that
helps
organizations
improve
their
software
documentation
and
customer
support
processes.

3. Blue Mango learning Systems!
Challenge:
No Strategic Marketing Plan & Limited Execution
Greg DeVore, President & CEO of Blue Mango, explains how his company used
HubSpot to boost lead generation and enhance its sales cycle.
Before HubSpot, Blue Mango relied mostly on word-of-mouth and press releases for
marketing. Greg's team didn’t have a strategic marketing plan or a way to measure
concrete results, which resulted in wasted time on ineffective marketing. Blue Mango
had “no specific schedule for time spent on our marketing just because it was a little
ambiguous.”

4. Blue Mango learning Systems!
Solution:
Software & Methodology to
Execute Results Driven Marketing
HubSpot's integrated marketing software helped Blue Mango develop a results
oriented marketing plan. “Now (marketing) has become much more of a priority
because we know exactly what to do; we spend more time doing it,” said Greg.
HubSpot’s Keyword Grader helps Blue Mango identify and monitor targeted
keywords for search engine optimization. Greg uses this tool with Link Grader to
find sites and people referring to Blue Mango so he can develop valuable
relationships and attract more referrals.

5. Blue Mango learning Systems!
Solution:
Software & Methodology to
Execute Results Driven Marketing
Through HubSpot’s Lead Tracking & Intelligence tool, Greg is able to capture key data
about his target audience and prospects. “We get lots of information about what
customers are trying to do with our software, what they are investigating,” Greg noted.
“That helps us close more customers,” he added.
To track Blue Mango's marketing efforts, Greg uses HubSpot’s Marketing Analytics tool
that shows the different channels sending traffic to the site, ranging from organic and
paid to referrals and social media. Understanding which channels are performing best in
terms of both traffic and leads let's the team decide where they should continue to invest
for maximum ROI.

6. Blue Mango learning Systems!
Results:
80% Revenue Increase & Faster Sales Cycles
Blue Mango results have been tangible not only in terms of marketing, but also down
to the bottom line, since it started using HubSpot. The site's organic traffic has been
gradually increasing over a period of seven months, from 2400 visits in December
2009 to 3600 in June 2010. With that, the company saw a stable growth in lead-to-
customer conversions.

7. Blue Mango learning Systems!
Results:
80% Revenue Increase & Faster Sales Cycles
Blue Mango attracted 1000 leads
in the last six months. “More
importantly, we saw our revenue
go up 80%,” said Greg. “The
sales process got a lot easier.
We get a lot more people calling
us, asking questions about it, so
we are not having to do as much
legwork as far as finding the
customers on our own,” he
added.

8. More about Blue Mango learning Systems:!
www.BlueMangoLearning.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!