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Stop missing out on 99% of your website traffic

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Learn how to create conversions before the checkout to nurture the 99% of first time visitors who aren’t ready to buy

Publié dans : Marketing
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Stop missing out on 99% of your website traffic

  1. 1. You’re Missing Out on 99% of Your Website Visitors (Here’s How to Get Them to Come Back and Buy)
  2. 2. 99% of first time visitors are not ready to buy
  3. 3. But, we as marketers often only focus on the 1% of people ready to buy
  4. 4. You need to pay attention to the 99% who aren’t ready to buy
  5. 5. You need to pay attention to the 99% who aren’t ready to buy by creating conversions before the checkout
  6. 6. What is a conversion before the checkout & why is it important?
  7. 7. Any conversion on your website prior to the purchase
  8. 8. It creates a beneficial exchange for both you and your prospective customer
  9. 9. You provide something of value to the prospective customer  
  10. 10. You provide something of value to the prospective customer, such as a discount or content  
  11. 11. And in return, receive contact information or preferences
  12. 12. Allowing you to nurture prospective customers into a sale
  13. 13. So what are ecommerce companies doing today to create conversions before the checkout?
  14. 14. Relying on 3 specific conversion opportunities
  15. 15. 1. Sign up to receive our newsletter
  16. 16. 1. Sign up to receive our newsletter 2. Subscribe to our blog
  17. 17. 1. Sign up to receive our newsletter 2. Subscribe to our blog 3. Add to cart
  18. 18. But these 3 opportunities aren’t enough
  19. 19. So what else can you do?
  20. 20. You can create how it works content1.
  21. 21. Highlighting different products or services based on visitors’ preferences
  22. 22. For example…
  23. 23. If you have a subscription box service, you can show customers what their boxes might look like based on their preferences
  24. 24. This allows you to gather key information about your visitors
  25. 25. This allows you to gather key information about your visitors & deliver more tailored content
  26. 26. You can provide a buying guide2.
  27. 27. This helps provide prospective customers with more information on larger or more complicated products such as appliances
  28. 28. In turn, capturing information on your prospective customers
  29. 29. And making you the authority on the subject matter
  30. 30. There are so many different pre- transactional conversion opportunities, what will you come up with?
  31. 31. Discover more conversion opportunities (with real world examples): Download the ebook now
  32. 32. Now that you have some ideas, you need to execute this pre- transactional conversion strategy
  33. 33. So how do you do that?
  34. 34. Create a conversion path
  35. 35. Call to Action Landing Page Form Thank You Page Follow Up
  36. 36. Once you’ve executed this conversion path and received their information, what’s next?
  37. 37. You will want to follow up…
  38. 38. Allowing you to nurture them into a sale
  39. 39. There are many ways to do so, but here’s the most important one to consider
  40. 40. Segment your database
  41. 41. Don’t send the same email to everyone on your list
  42. 42. One size doesn’t fit all
  43. 43. Consider making segments based on what people have expressed interest in
  44. 44. People will be more likely to engage with this relevant content
  45. 45. And move further along in the sales process
  46. 46. Here’s a recap
  47. 47. Not all first time visitors are ready to buy, in fact most aren’t
  48. 48. Offer these visitors pre-transactional conversion opportunities
  49. 49. You provide them valuable content in exchange for their information and preferences
  50. 50. Then use these preferences to further nurture them into a sale
  51. 51. Remember: Don’t forget about the 99% that are not ready to buy!
  52. 52. Learn more about creating conversions before the checkout: Download the ebook now

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