Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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Mike Volpe's keynote presentation for the 2009 Internet and Technology Summit in Tampa Bay, covering the future of marketing, including social media, blogging, content and community.

Business Technologie

The Future of Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

Marketing is Changing 1950 - 2000 2000 - 2050

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For the first time, marketers can see the impact of their social media efforts using a metric that everyone can understand: cold, hard cash. This allows marketers to tweak their content and dialogue to generate the most earned media value – and, also for the first time, to see how social performs in an overall marketing mix. Performly is an automated tool that pulls your brands’ Facebook, Twitter, LinkedIn and YouTube data through APIs, examines your social activity and related earned media, prices it based on your paid media pricing and industry benchmarks, and aggregates that value in terms of local currency.

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There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!

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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

1. The Future of Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

2. Marketing is Changing 1950 - 2000 2000 - 2050

3. Outbound Marketing

4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

5. More Bad News…

6. The Good News…

7. Inbound Marketing

8. Inbound Gives Leverage

9. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

10.

11. 25x more visitors from Google

12. 8x more links to websiteWebsite Visitors

13.

14. “This puts us on par with companies that can outspend us 100 fold in marketing”Website Visitors

15. WebsiteGrader.com Free Interactive Tool 1.1 million reports generated 30,000+ inbound links 50,000+ opt-in email list $5,000 marketing budget

16.

17. BlendTec - Will It Blend? Videos + Social Media 55,000 inbound links 83,000 YouTube subscribers 500+ Facebook groups 5 Digg front page stories 3x Sales Increase

18. Questions to ask yourself...

19. How am I expanding my online footprint?

20. Am I publishing share-worthy content?

21. How can I start and join relevant conversations?

22. Am I present everywhere people discuss my industry?

23. Stop thinking like a marketer or advertiser.

24. Start thinking like a publisher and socializer.

25. Thank You! Today’s slides: www.MikeVolpe.com/TampaBayCEO Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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