THE FUTURE OF marketing as
foretold by Dharmesh Shah @dharmesh #FutureOf

“It has become appallingly obvious
that our technology has exceeded our humanity.”-Albert Einstein

He said that even BEFORE
all of this existed…

Turns out, he was a
genius. (Even beyond that whole relativity thing).

Today, it wouldn’t take a
theoretical physicist to tell us that most marketing is PRACTICALLY USESLESS.

Now, we can just check
our email

Now, we can just check
our phone

Now, we can just check
our television

Now, we can just check
our mailbox

*Did you know that 100%
of people hate spam? *Sort of a fact.

Come on friends, we’re better
than that.

I think I have the
SECRET but first this…

commercial break!

just kidding

The future of marketing isn’t
a race…

...to be the flashiest.

...to be the loudest.

...to finish first.

...to spend the most money.

The future of marketing is
about being HUMAN. Click to tweet

human nature 1. The general
psychological characteristics, feelings, hu·man na·ture behavioral traits of humankind, regarded as shared noun by all humans. 1. The general psychological characteristics, feelings, and behavioral traits of humankind, regarded as shared by all humans. (we’re all in this together)

human nature 1. The general
psychological characteristics, feelings, hu·man na·ture behavioral traits of humankind, regarded as shared noun by all humans. 1. The general psychological characteristics, feelings, and behavioral traits of this includes marketers humankind, regarded as shared by all humans. (we’re all in this together)

Humans don’t want a flyer.
They want help going HIGHER.

They don’t want to be
flooded with emails. They want wind in their sails.

See, humans don’t remember the
PITCH.

They remember the
experience.

Every touch point matters. From
the first blog post they read, to the last support call they make.

If marketing is even going
to have a future. It needs to be about helping humans.

Here are 5 tips to
help keep your marketing human.

1 People, not prospects. Prospects
are people first, business opportunities second. Email, call, and tweet accordingly.

2 Open Your…Ears Your prospects
and customers are tweeting, blogging, and sharing their thoughts on your company, product, and industry every single day. Listen up, you may learn a thing or two.

3 Take a Walk in
Their Shoes Next time you send an email or write a blog post, ask yourself “Would I want to read this?” If you, a human (presumably), find the message annoying, irrelevant, or pushy, chances are your recipient will too.

4 Nurture Your Relationships As
marketers, we need to offer our prospects support every step of the way with the right content, at the right time. ‘Always be guiding’ is the new ‘always be closing’.

5 Delightion Delightion* means making
people happy before, during, and, after they become customers. Customer satisfaction is old-school, customer delightion is the way of the future. *you’ll see it in the dictionary one day.

Your customers are not ...
Twitter handles Email addresses Page views Open rates

Your customers are ... Parents
Impatient Ambitious Gardeners Best Friends

Now, I have a favor
to ask…

Next time you write an
email

Next time you write a
blog post

Next time you write a
tweet

Next time you write a
subject line

Next time you write a
presentation

Put on your
human hat.

Thank you. Want to learn
more about marketing to humans? Check out this guide to lovable marketing.