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# T W E E T S M A R T E R
V E R S I O N 0 2
L E A R N F R O M T H E E X P E R T S
10 best practices to help you drive webs...
A N N E
M E R C O G L I A N O
H E A D O F S M B M A R K E T I N G -
T W I T T E R
@ A K M E R C O G
K I P P
B O D N A R
V ...
A G E N D A
Introduction
Getting started
A/B testing
Meet the Cards
Best practices
Landing page optimization
Key takeaways...
G E T T I N G S T A R T E D
# T W E E T S M A R T E R
# T W E E T S M A R T E R
Every great campaign starts
with a strategy.
N O W , L E T S T A L K A B O U T
A / B T E S T I N G .
T E S T I N G H E L P S Y O U C O N T I N U O U S L Y
I M P R O V E Y O U R M A R K E T I N G E F F O R T S .
I N C R E M E N T A L
V S .
D R A S T I C
A / B T E S T I N G
C R E A T E A H Y P O T H E S I S
A / B T E S T I N G
I M P L E M E N T A N D W A I T !
A / B T E S T I N G
D E T E R M I N E S T A T I S T I C A L
S I G N I F I C A N C E
A / B T E S T I N G
# T W E E T S M A R T E R# T W E E T S M A R T E R
M E E T T H E C A R D S
# T W E E T S M A R T E R# T W E E T S M A R T E R
W E B S I T E & A P P I N S T A L L C A R D S
# T W E E T S M A R T E R
1 0 T W I T T E R B E S T
P R A C T I C E S
# T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy
# T W E E T S M A R T E R
#1
S H O W C A S E Y O U R
P R O D U C T
IMAGE BEST PRACTICE
# T W E E T S M A R T E R
Promoted by Nest
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
VS
# T W E E T S M A R T E R
VS
8% less expensive
4x the Retweets
130% more
website clicks
# T W E E T S M A R T E R
#2
S H A R E T H E C O M P A N Y
Y O U K E E P
IMAGE BEST PRACTICE
# T W E E T S M A R T E R
Promoted by DiceFM
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#3 IMAGE BEST PRACTICE
E X P L A I N T H E P R O C E S S
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#4
L O C A L I Z E C O N T E N T
IMAGE BEST PRACTICE
# T W E E T S M A R T E R
Promoted by Jukely
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
Content on Our WebsitePost on Twitter
# T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy
# T W E E T S M A R T E R
#5
O P T I M I Z E F O R
D E S I R E D A C T I O N
CTA BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
H U B S P O T E X A M P L E S
# T W E E T S M A R T E R
# T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy
# T W E E T S M A R T E R
#6
C O N V E Y U R G E N C Y
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#7
M I N I M I Z E
D I S T R A C T I O N S
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
H U B S P O T E X A M P L E
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#8 TWEET COPY BEST PRACTICE
S H A R E R E V I E W S A N D
R A T I N G S
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#9
A S K Q U E S T I O N S
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
#10
G I V E U S E R S A
R O A D M A P
TWEET COPY BEST PRACTICE
# T W E E T S M A R T E R
# T W E E T S M A R T E R
L A N D I N G P A G E
O P T I M I Z A T I O N
# T W E E T S M A R T E R
Start with a Tweet…
…that aligns with the
landing page
T H I N G S T O T E S T O N L A N D I N G P A G E :
B A C K G R O U N D I M A G E
L E N G T H O F F O R M
A M O U N T O F ...
# T W E E T S M A R T E R# T W E E T S M A R T E R
K E Y T A K E A W A Y S
1.  Start with a strategy that aligns w/ your g...
# T W E E T S M A R T E R# T W E E T S M A R T E R
C T A S L I D E
Q & A
@ A K M E R C O G @ K I P P B O D N A R
# T W E E...
# T W E E T S M A R T E R
T H A N K Y O U !
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#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversions on Twitter

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Publié le

HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.

What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!

Publié dans : Médias sociaux, Marketing
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#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversions on Twitter

  1. # T W E E T S M A R T E R V E R S I O N 0 2 L E A R N F R O M T H E E X P E R T S 10 best practices to help you drive website traffic and app installs from Twitter.
  2. A N N E M E R C O G L I A N O H E A D O F S M B M A R K E T I N G - T W I T T E R @ A K M E R C O G K I P P B O D N A R V P O F M A R K E T I N G - H U B S P O T @ K I P P B O D N A R # T W E E T S M A R T E R
  3. A G E N D A Introduction Getting started A/B testing Meet the Cards Best practices Landing page optimization Key takeaways # T W E E T S M A R T E R
  4. G E T T I N G S T A R T E D # T W E E T S M A R T E R
  5. # T W E E T S M A R T E R Every great campaign starts with a strategy.
  6. N O W , L E T S T A L K A B O U T A / B T E S T I N G .
  7. T E S T I N G H E L P S Y O U C O N T I N U O U S L Y I M P R O V E Y O U R M A R K E T I N G E F F O R T S .
  8. I N C R E M E N T A L V S . D R A S T I C A / B T E S T I N G
  9. C R E A T E A H Y P O T H E S I S A / B T E S T I N G
  10. I M P L E M E N T A N D W A I T ! A / B T E S T I N G
  11. D E T E R M I N E S T A T I S T I C A L S I G N I F I C A N C E A / B T E S T I N G
  12. # T W E E T S M A R T E R# T W E E T S M A R T E R M E E T T H E C A R D S
  13. # T W E E T S M A R T E R# T W E E T S M A R T E R W E B S I T E & A P P I N S T A L L C A R D S
  14. # T W E E T S M A R T E R 1 0 T W I T T E R B E S T P R A C T I C E S
  15. # T W E E T S M A R T E R Themes: Images Calls to Action Tweet Copy
  16. # T W E E T S M A R T E R #1 S H O W C A S E Y O U R P R O D U C T IMAGE BEST PRACTICE
  17. # T W E E T S M A R T E R Promoted by Nest
  18. # T W E E T S M A R T E R H U B S P O T E X A M P L E
  19. # T W E E T S M A R T E R VS
  20. # T W E E T S M A R T E R VS 8% less expensive 4x the Retweets 130% more website clicks
  21. # T W E E T S M A R T E R #2 S H A R E T H E C O M P A N Y Y O U K E E P IMAGE BEST PRACTICE
  22. # T W E E T S M A R T E R Promoted by DiceFM
  23. # T W E E T S M A R T E R H U B S P O T E X A M P L E
  24. # T W E E T S M A R T E R
  25. # T W E E T S M A R T E R #3 IMAGE BEST PRACTICE E X P L A I N T H E P R O C E S S
  26. # T W E E T S M A R T E R
  27. # T W E E T S M A R T E R #4 L O C A L I Z E C O N T E N T IMAGE BEST PRACTICE
  28. # T W E E T S M A R T E R Promoted by Jukely
  29. # T W E E T S M A R T E R H U B S P O T E X A M P L E
  30. # T W E E T S M A R T E R Content on Our WebsitePost on Twitter
  31. # T W E E T S M A R T E R Themes: Images Calls to Action Tweet Copy
  32. # T W E E T S M A R T E R #5 O P T I M I Z E F O R D E S I R E D A C T I O N CTA BEST PRACTICE
  33. # T W E E T S M A R T E R
  34. # T W E E T S M A R T E R H U B S P O T E X A M P L E S
  35. # T W E E T S M A R T E R
  36. # T W E E T S M A R T E R Themes: Images Calls to Action Tweet Copy
  37. # T W E E T S M A R T E R #6 C O N V E Y U R G E N C Y TWEET COPY BEST PRACTICE
  38. # T W E E T S M A R T E R
  39. # T W E E T S M A R T E R H U B S P O T E X A M P L E
  40. # T W E E T S M A R T E R
  41. # T W E E T S M A R T E R #7 M I N I M I Z E D I S T R A C T I O N S TWEET COPY BEST PRACTICE
  42. # T W E E T S M A R T E R
  43. # T W E E T S M A R T E R H U B S P O T E X A M P L E
  44. # T W E E T S M A R T E R
  45. # T W E E T S M A R T E R #8 TWEET COPY BEST PRACTICE S H A R E R E V I E W S A N D R A T I N G S
  46. # T W E E T S M A R T E R
  47. # T W E E T S M A R T E R #9 A S K Q U E S T I O N S TWEET COPY BEST PRACTICE
  48. # T W E E T S M A R T E R
  49. # T W E E T S M A R T E R #10 G I V E U S E R S A R O A D M A P TWEET COPY BEST PRACTICE
  50. # T W E E T S M A R T E R
  51. # T W E E T S M A R T E R L A N D I N G P A G E O P T I M I Z A T I O N
  52. # T W E E T S M A R T E R Start with a Tweet… …that aligns with the landing page
  53. T H I N G S T O T E S T O N L A N D I N G P A G E : B A C K G R O U N D I M A G E L E N G T H O F F O R M A M O U N T O F C O P Y P E R S O N A L I Z A T I O N C T A
  54. # T W E E T S M A R T E R# T W E E T S M A R T E R K E Y T A K E A W A Y S 1.  Start with a strategy that aligns w/ your goals 2.  Use Twitter Cards to help hit specific goals 3.  Set up proper AB tests and test everything
  55. # T W E E T S M A R T E R# T W E E T S M A R T E R C T A S L I D E Q & A @ A K M E R C O G @ K I P P B O D N A R # T W E E T S M A R T E R
  56. # T W E E T S M A R T E R T H A N K Y O U !

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