Contenu connexe Similaire à #TweetSmarter with Data-Driven Insights from Twitter and HubSpot (20) #TweetSmarter with Data-Driven Insights from Twitter and HubSpot2. PHOTO BY TROY HOLDEN
Anne Mercogliano
@AkMercog
Anum Hussain
@anum
#TweetSmarter
4. 271M
monthly
active users
500M
tweets
per day
78%
access via
mobile
SOURCE: INTERNAL DATA #TweetSmarter
6. Want audio to go
along with these
slides? Click here
for the recorded
How can that help my
business?
#TweetSmarter
webinar.
14. 9 out of 10
users have engaged in a conversation
with or about an SMB on Twitter
SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter
15. 73%
felt better about an SMB after
following it on Twitter
60% have purchased something
because of Twitter
#TweetSmarter
21. 1. Keep it short
2. Give clicks context
3. Make it visual
4. Optimize for leads
5. Start a conversation
#TweetSmarter
22. Keep it short.
Tweets <100 characters get +18%
more engagement.
#TweetSmarter
28. PHOTO OF @PRISMSKYLABS
Make it visual.
Tweets with rich media get +313%
engagement and +52% Retweets.
#TweetSmarter
31. Optimize for leads.
Tweets with lead generation cards
have +42% engagement.
PHOTO OF @PRISMSKYLABS
#TweetSmarter
32. Key Takeaway
8% of new leads to this offer came
directly from Twitter.
PHOTO OF @PRISMSKYLABS
#TweetSmarter
33. PHOTO OF @PRISMSKYLABS
Start a conversation.
Tweets from advertisers who @reply
1x week see +18% engagement.
#TweetSmarter
37. Key takeaway
Track and measure your results, then
replicate content that works.
#TweetSmarter
38. Over Key takeaway
1K Tweets
in Don’t seven overthink your tweets. hours
Be
comfortable experimenting.
Subtitle
#TweetSmarter
41. Additional
Resources
@TwitterSmallBiz
business.twitter.com
business.twitter.com/smallgoesbig
blog.twitter.com/small-business
ads.twitter.com/getstarted
@hubspot
blog.hubspot.com
@dummies
PHOTO OF @DODOSAYS #TweetSmarter