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What is Inbound Marketing?
5-Minute Overview
Whether you’re ready or not,
marketing has already been

disrupted.
People’s behaviors have changed.
They’re tuning out traditional
marketing tactics.
The old marketing

playbook is

BROKEN.
86%

skip TV ads

91%

unsubscribe
from email

44%

of direct mail is
never opened

200M

on the
Do Not Call list
In order to attract customers,
marketers have to provide them with
something they will love.
THIS IS

WHERE

inbound

COMES IN.
Definition
Inbound Marketing
is a holistic, data-driven approach
to marketing that attracts
individuals to your brand and
converts them into lasting
customers.
What Makes Inbound Different?
TRADITIONAL

INBOUND

vs.
Cold Calling
Cold Emails (SPAM)
Interruptive Ads
Marketer - Centric

SEO
Blogging
Attraction
Customer - Centric
When you use inbound marketing,

customers come to you.
Methodology
Using inbound marketing can turn strangers into
customers and promoters of your business.
Inbound Marketing is About Content…

Blogs

Interactive
Tools

Photos &
Infographics

Videos &
Podcasts

Presentations
& eBooks
… and Context
By publishing the right content in the right place at the right time,
your marketing becomes relevant and helpful to your customers,
not interruptive.

Now that’s marketing people can love.
It’s Multi-Channel Marketing
Inbound Marketing is multi-channel by nature because it approaches
people where they are, in the channel where they want to interact with
you.

Blog

Keyword Search
Calls-to-action

Social Media

Email

Website &
Landing pages

Marketing Automation
The Inbound Funnel
Get Traffic

Get Leads

Create blog content, search engine
optimize (SEO) your content, and
promote it on social media sites.
Place calls-to-action throughout your website
to drive visitors to landing pages with forms.
Visitors fill out the forms to get whatever you’re
offering and become leads.

Get
Customers

Send your leads automated emails to drive them
along your buying cycle. Provide your sales team with
lead intelligence so they can make more effective
sales calls.

Analyze

Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for
future success.
inbound
IS EFFECTIVE.
Inbound Creates More Leads

54%

more leads are generated by
inbound than outbound.

Source: State of Inbound Marketing, HubSpot, 2013
Inbound leads cost 61% less than outbound
OUTBOUND:

AVG COST/LEAD: $346
INBOUND:

AVG COST/LEAD: $135

Source: State of Inbound Marketing, HubSpot, 2012
Inbound marketing channels cost less than
any outbound marketing channel

Source: State of Inbound Marketing, HubSpot, 2012
How To Make Inbound Successfully Work…
There are so many channels, and a different tool for
each channel. Trying to manage a campaign across
all these different platforms can take up a lot of time
and resources –
And that lowers effectiveness.

That’s where we come in.
We Make Inbound Marketing

simple.
Who We Are
is the world’s #1 marketing platform
designed to replace the world’s interruptive and annoying
marketing with marketing people love.
Nearly 10,000 customers in 56 countries use HubSpot’s
software and award winning services and support to attract,
connect, engage, and delight visitors, leads, and customers.
All-In-One Software:
Inbound Marketing + Marketing Automation
HubSpot
helps
businesses
increase the
quality and
quantity of
traffic to
their website
while
personalizin
g lead
generation
offers…

…AND
HubSpot
helps
businesses
convert
more leads
into paying
customers.
Integrated Platform: All the Tools in One Place

Learn More

Learn More

Learn More

Learn More

Learn More

Learn More

Learn More

Learn More
"The all-in-one aspect gives me the
necessary tools and analytics to manage
inbound efforts from one dashboard. Quick
and easy integration into Salesforce.com
provides the sales team useful info on
leads. The training (both on-boarding and
free ongoing training) are invaluable."
Mark Pendleton, Channel Marketing, NEC
THIS

IS WHAT

HAPPENS

WHEN YOU USE

HubSpot.
More Traffic

92% of companies using HubSpot’s
inbound marketing platform

increased their traffic.

Source: MIT Sloan ROI Report
Significantly More Traffic
40% of these companies

increased traffic
by at least 75%
(That’s quite a lot!)

Source: MIT Sloan ROI Report
More Leads

93% of companies using HubSpot’s
inbound marketing platform

increased their leads.

Source: MIT Sloan ROI Report
More Leads

93% of companies using HubSpot’s
inbound marketing platform

increased their leads.

65%

of customers reported an increase
in 4 months or less.
Source: MIT Sloan ROI Report
Exponential Lead Growth

Source: State of Inbound Marketing, HubSpot, 2013
More Sales

50%

of companies using HubSpot

increased their sales
conversion rate.

Source: MIT Sloan ROI Report
inbound

is the future of

marketing.
Are you ready to see how we can

transform

your inbound marketing?
See What Others
Are Saying
About HubSpot
Read Reviews

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What is Inbound Marketing?

  • 1. What is Inbound Marketing? 5-Minute Overview
  • 2. Whether you’re ready or not, marketing has already been disrupted.
  • 3. People’s behaviors have changed. They’re tuning out traditional marketing tactics.
  • 4. The old marketing playbook is BROKEN. 86% skip TV ads 91% unsubscribe from email 44% of direct mail is never opened 200M on the Do Not Call list
  • 5. In order to attract customers, marketers have to provide them with something they will love.
  • 7. Definition Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.
  • 8. What Makes Inbound Different? TRADITIONAL INBOUND vs. Cold Calling Cold Emails (SPAM) Interruptive Ads Marketer - Centric SEO Blogging Attraction Customer - Centric
  • 9. When you use inbound marketing, customers come to you.
  • 10. Methodology Using inbound marketing can turn strangers into customers and promoters of your business.
  • 11. Inbound Marketing is About Content… Blogs Interactive Tools Photos & Infographics Videos & Podcasts Presentations & eBooks
  • 12. … and Context By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
  • 13. It’s Multi-Channel Marketing Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. Blog Keyword Search Calls-to-action Social Media Email Website & Landing pages Marketing Automation
  • 14. The Inbound Funnel Get Traffic Get Leads Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Get Customers Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
  • 16. Inbound Creates More Leads 54% more leads are generated by inbound than outbound. Source: State of Inbound Marketing, HubSpot, 2013
  • 17. Inbound leads cost 61% less than outbound OUTBOUND: AVG COST/LEAD: $346 INBOUND: AVG COST/LEAD: $135 Source: State of Inbound Marketing, HubSpot, 2012
  • 18. Inbound marketing channels cost less than any outbound marketing channel Source: State of Inbound Marketing, HubSpot, 2012
  • 19. How To Make Inbound Successfully Work… There are so many channels, and a different tool for each channel. Trying to manage a campaign across all these different platforms can take up a lot of time and resources – And that lowers effectiveness. That’s where we come in.
  • 20. We Make Inbound Marketing simple.
  • 21. Who We Are is the world’s #1 marketing platform designed to replace the world’s interruptive and annoying marketing with marketing people love. Nearly 10,000 customers in 56 countries use HubSpot’s software and award winning services and support to attract, connect, engage, and delight visitors, leads, and customers.
  • 22. All-In-One Software: Inbound Marketing + Marketing Automation HubSpot helps businesses increase the quality and quantity of traffic to their website while personalizin g lead generation offers… …AND HubSpot helps businesses convert more leads into paying customers.
  • 23. Integrated Platform: All the Tools in One Place Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More
  • 24. "The all-in-one aspect gives me the necessary tools and analytics to manage inbound efforts from one dashboard. Quick and easy integration into Salesforce.com provides the sales team useful info on leads. The training (both on-boarding and free ongoing training) are invaluable." Mark Pendleton, Channel Marketing, NEC
  • 26. More Traffic 92% of companies using HubSpot’s inbound marketing platform increased their traffic. Source: MIT Sloan ROI Report
  • 27. Significantly More Traffic 40% of these companies increased traffic by at least 75% (That’s quite a lot!) Source: MIT Sloan ROI Report
  • 28. More Leads 93% of companies using HubSpot’s inbound marketing platform increased their leads. Source: MIT Sloan ROI Report
  • 29. More Leads 93% of companies using HubSpot’s inbound marketing platform increased their leads. 65% of customers reported an increase in 4 months or less. Source: MIT Sloan ROI Report
  • 30. Exponential Lead Growth Source: State of Inbound Marketing, HubSpot, 2013
  • 31. More Sales 50% of companies using HubSpot increased their sales conversion rate. Source: MIT Sloan ROI Report
  • 32. inbound is the future of marketing.
  • 33. Are you ready to see how we can transform your inbound marketing? See What Others Are Saying About HubSpot Read Reviews