This document outlines the business benefits of blogging for companies. It cites several sources and statistics that show more than half of internet users read blogs monthly, 57% of businesses have acquired customers through blogging, and companies that blog more regularly get 55% more website visitors than those that don't. It also notes that 2/3 of marketers say their company blog is critical or important to their business.

2. SOURCE: EMARKETER, AUGUST 2010 More than half of all Internet users read blogs at least monthly.

3. SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010

4. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

5. 57% of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011

6. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

7. Companies that blog get website visitors. SOURCE: HUBSPOT, 2010 55% more

8. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

9. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

10. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

11. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

12. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

13. SOURCE: HUBSPOT, 2011 2/3 of marketers say their company blog is “critical” or “important” to their business.

14. In Closing How important is your blog to your business?